TechMedia Podcast
1) #ISUM15 Byte: Melanie Deziel, Native Ads that Work
Melanie Deziel of Time, Inc. on Native Advertising. Are you the guy at the bar that only talks about yourself?
2) #ISUM15 Byte: Anne Gherini, Mobile Millennials
Anne Gherini of StumbleUpon talks about reaching Millennials in the mobile age.
3) #ISUM15 Byte: Ben Averch, Building Enabling Systems with Big Data
Ben Averch of Stanley Gibbons talks about making Big Data the gasoline that runs your marketing engine.
4) #ISUM15 Byte: Scott McNabb, The Amazing Convergence of MarTech and AdTech
Scott McNabb from Oracle Marketing Cloud talks about the tools CMO's need to tie their work to the revenue it generates.
5) #ISUM15 Byte: Aziz Hasan, Bringing together Marketing and Design for the Perfect User Experience
Aziz Hasan of Refinery29 joins BJ for a fun talk about chicken and waffles, and an interesting look into designing for a better user experience.
6) #ISUM15 Byte: Justine Jordan, Making Email Awesome!
Justine Jordan of Litmus reminds us of the power of email marketing done well.
7) #ISUM15 Byte: Geoffrey Colon on Podcasting and Disruptive Content Marketing
Geoffrey Colon of Microsoft is a fellow podcaster--we talk about podcasting as a platform and disruptive content.
#ISUM15 Byte: Geoffrey Colon on Podcasting and Disruptive Content Marketing
12:55 | Nov 19th, 2015
8) #ISUM15 Byte: Marissa Coren, Creating Experiences at Uber
Marissa Coren tells us how Uber uses content to create experiences and what it's like working for a company moving at the speed of life.
9) #ISUM15 Byte: Sarah Weise, Experience is in everything you do.
From chicken & waffles to user interfaces without screens, Sara Weise from Booz Allen Hamilton gives us an entertaining look at UX design.
10) #ISUM15 Byte: Santosh Subramanyam, Globalization + Localization = “Glocalization”
Santosh Subramanyam from Marriott International talks about marketing to local markets in a global economy.
#ISUM15 Byte: Santosh Subramanyam, Globalization + Localization = “Glocalization”
08:54 | Nov 19th, 2015