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Seeking Wisdom

David Cancel

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A podcast from Drift about personal and professional growth hosted by David Cancel and Dave Gerhardt.

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Special Announcement: The book is here 📚

02:04 | Jan 30th

It's here! The OFFICIAL book on Conversational Marketing from David Cancel and Dave Gerhardt is now available for order everywhere books are sold. Grab your copy of Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to G...Show More

#143: Did We Forget How Sales Actually Works? With Trish Bertuzzi

31:28 | Jan 28th

Today on Seeking Wisdom, DC and DG sit down with sales legend Trish Bertuzzi, author of the transformative book The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales. Together they discuss why it’s hard...Show More

#Growth 4: How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools.

16:28 | Jan 23rd

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure).  Today they're talking all about tools – how to use them to accomplish tasks that others m...Show More

#142: Why Changing Your Mindset Can Change Your Life (And Our Simple Trick To Do It)

16:28 | Jan 14th

Mindset is everything – and on this episode of Seeking Wisdom, DC and DG talk about the power of changing your mindset to help change your life. Whether you’re starting a new job, a new project, a new business, or training for a marathon, this episod...Show More

#Growth 3: The #1 Thing You Need to Make Your Experiments Successful

08:57 | Jan 9th

What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if you...Show More

#141: Lever's CEO on the 3 Key Elements to Hiring for Hypergrowth

30:39 | Jan 7th

On this episode of Seeking Wisdom, DC and DG sit down with Sarah Nahm, CEO of Lever. Sarah grew up in Alabama, studied design at Stanford, worked at Google and wrote speeches for Marissa Mayer. Now at Lever, she helps organizations with the ‘art and ...Show More

"Best Of Seeking Wisdom 2018" Part 2

17:28 | Dec 31st, 2018

On Part II of the Best of Seeking Wisdom from this year, DC and DG discuss Will Smith’s storied rise to success, why being uncomfortable is the secret to personal growth and their key to taking feedback – sleep on it. Plus, former Facebook and Go...Show More

"Best Of Seeking Wisdom 2018" Part 1

28:34 | Dec 24th, 2018

On this very special best of 2018 mash up, you’ll get insights from guests throughout the season, and, as always, nuggets of wisdom from DC and DG. On Part I, hear from ProfitWell’s Patrick Campbell on content strategy, pricing and the future of ...Show More

#Growth 2: How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

10:00 | Dec 19th, 2018

On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, ...Show More

#140: DC & DG Answer Your Questions Live

24:08 | Dec 17th, 2018

It's a special holiday edition of Seeking Wisdom 🎁 and DC and DG are taking listener questions live. Be sure to check out all the festivities on YouTube. On this episode, DC and DG share their favorite books of the year, provide insights into the...Show More

#Exceptions 10: Zoom's Relentless Focus on Customer Experience

38:16 | Dec 12th, 2018

In the Season 1 finale of #Exceptions, host Jay Acunzo goes inside a seemingly ubiquitous brand in the business world today: Zoom. In talking to the company's CEO Eric Yuan and head of marketing Janine Pelosi, we learn why they refuse to settle for c...Show More

#139: Slack Overload, Big Rocks, And Making Time For What Matters

16:19 | Dec 10th, 2018

Alright. If you’re into personal productivity (and getting more stuff done at work) then this episode is for you. DC and DG talk about Slack and a recent shift in how we’re communicating internally at Drift, plus lessons from Stephen Covey’s 7 Habits...Show More

#Growth 1: Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

08:26 | Dec 5th, 2018

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel an...Show More

Special Announcement: Meet the Brand New Podcast from Seeking Wisdom

04:55 | Dec 4th, 2018

We've got some exciting news from Drift and the Seeking Wisdom family of podcasts! We're launching a brand new show called Growth, hosted by Drift's Matt Bilotti, Senior Product Manager on, you guessed it, our Growth team. His show covers everything ...Show More

#138: The 3 Types of Role Models Everyone Needs In Their Career

14:32 | Dec 3rd, 2018

Mentors. Role Models. Learning from others. Those are topics we talk about regularly here on Seeking Wisdom – but there are actually 3 types of role models to follow and watch if you want to grow in your career, business, or personally. DC and DG ...Show More

#Build 11: Julia Austin on the Making of a Great PM – Lessons from Harvard Business School, Digital Ocean, VMWare & Akamai

39:27 | Nov 30th, 2018

On this episode of #Build, board advisor and Senior Lecturer at Harvard Business School, Julia Austin, shares her point of view on what makes a truly great product manager. How does she know? Well years of experience spent as CTO at Digital Ocean and...Show More

#Exceptions 9: The Most Crucial Leadership Principle Most B2B Brands Miss

38:44 | Nov 28th, 2018

In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one th...Show More

#137: The Most Important Management Book Of All-Time

15:08 | Nov 19th, 2018

On this episode of Seeking Wisdom, DC and DG discuss former Intel CEO Andy Grove and his book High Output Management – which just might be one of the most important management books of all-time. Plus DC shares one secret tell that will show you who y...Show More

#Marketing: Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson

22:52 | Nov 16th, 2018

On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod wit...Show More

#Exceptions 8: How First Round Capital Bet on Brand to Change the VC Industry

38:26 | Nov 14th, 2018

First Round Capital is one of the most widely loved venture capital firms in tech -- no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they've built the Harvard Business Review-of-Startups, ...Show More

#136: How To Become A Learning Machine (And Triple The Number Of Books You Read In 2019)

16:23 | Nov 12th, 2018

This week on Seeking Wisdom, DC and DG re-visit one of the most popular episodes of all time to share their secrets to reading more books. Why? Because reading is key to transforming you into a learning machine. And that means helping you get ahead i...Show More

#Build 10: Atlassian's Joff Redfern on Scaling Product Teams through Hypergrowth

34:43 | Nov 9th, 2018

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, w...Show More

#Marketing: 5 Lessons You Can Steal From Today's Top B2B Brands (And The Process Behind Writing A New Book)

32:34 | Nov 5th, 2018

On this #Marketing edition of Seeking Wisdom, DG sits down with Jay Acunzo to unpack 5 lessons he learned from today's top B2B brands while working on season one of #Exceptions. Plus, get a behind-the-scenes look at the writing process for Jay's new ...Show More

#Exceptions 7: Creativity, Constraints and the Rebrand of Grado Labs

28:32 | Oct 31st, 2018

How to convince an old-school CEO (of a legacy brand) to push forward with a rebrand

#135: Thinking Fast & Slow (And The Reason Why Everything Is Always On Sale)

16:00 | Oct 29th, 2018

On this episode of Seeking Wisdom, DC and DG break down lessons from Daniel Kahneman’s classic book Thinking, Fast and Slow – and why this might be the most important book for anyone in sales and marketing. Topics on this episode: -Lessons from a rec...Show More

#Build 9: Product Managers: Want To Work Better With Engineers? Here's The Secret.

21:48 | Oct 26th, 2018

It’s a special episode of #Build. Host Maggie Crowley is joined by members of Drift’s Product and Engineering teams. Meet Alexa Nguyen, Senior Product Manager, Trevor Rundell, Director of Engineering, and Peter Karl II, Lead, Product Efficiency. The ...Show More

#134: This Hiring Secret Can Help You Find Your Next VP

24:48 | Oct 23rd, 2018

On today's episode of Seeking Wisdom, DC and DG are joined by special guest and Drift co-founder and CTO, Elias Torres. Together, they talk through how to hire people who can go from individual contributor to VP. It comes down to 4 things. 1) Come fr...Show More

#Exceptions 6: Data, Ego, and the Search for Truth with ProfitWell

34:01 | Oct 19th, 2018

A brand based on truth? That's what ProfitWell co-founder & CEO Patrick Campbell has set out to achieve. But what is a brand based on truth exactly? Well, it's about going deeper to cut through assumptions and push past egotistical decision making to...Show More

SW Classics: You Don't Need More Ideas (You Need More Execution)

05:51 | Oct 15th, 2018

DG is traveling around Europe this week, sharing the good word on brand building. So for today's episode of Seeking Wisdom, we're throwing it back to one of our favorite episodes...on ideas. You don't need more of them, you need better execution. Lea...Show More

#Build 8: Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy

32:20 | Oct 12th, 2018

Pluralsight's Nate Walkingshaw literally wrote the book on product leadership. On this episode of Build, Nate dives into the importance of empathy in product and how his own background as an EMT helped him build more empathetic, more intuitive produc...Show More

#133: How to Run the Most Effective 1:1 Meetings of Your Career

16:04 | Oct 8th, 2018

Seeking Wisdom is back to discuss the importance of 1:1 meetings – what they are, why you and your team need them, the best 1:1 formats and more. Hint: As a manager, these meetings are all about listening and roadblock removal. Also in this episode, ...Show More

#Exceptions 5: Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans

40:01 | Oct 3rd, 2018

On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, allowing you to schedule and analyze everything. It’s used by companies like Shopify, HelpScout, the Denver Broncos, and thousands mo...Show More

#132: Beware Of Confirmation Bias

16:06 | Oct 1st, 2018

On this episode of Seeking Wisdom, DC & DG break down confirmation bias & why it's one of the most common biases that impacts how we make decisions at work and at home (and one of the top 25 Cognitive Biases that we deal with every day; arguably it's...Show More

#Build 7: 3 Questions Every Product Team Needs to Ask w/ Sandhya Hegde

29:25 | Sep 26th, 2018

Maybe you're in product dev, maybe you’re in marketing. Either way, you have customers, and your goal is to provide value for them, drive revenue, and surpass goals. Chances are, you’ve seen someone miss it. Maybe you’ve missed it. Sandhya’s path wen...Show More

#131: 3 Simple Tips To Help You Read More Books (Even If You Don't Like Reading)

09:04 | Sep 24th, 2018

Dave Gerhardt had read maybe 10 books his whole life. Then he met DC, who told him to read like his life (or at least career) depended on it. Now at Drift, he’s read over 100 in just 2 years. Why? Because it’s the difference between mediocrity and su...Show More

#Exceptions 4: Help Scout: Defining, Defending, & Challenging an Entire Industry

43:58 | Sep 19th, 2018

Customer support professionals remove the obstacles and clear the way for your customers to appreciate your product or service. They are the front lines of your business, representing your name day in, day out. Often time, customers service pros may ...Show More

#Build 6: How to Hire Diverse Product Management Teams w/ Pratima Arora

35:35 | Sep 12th, 2018

In this one Pratima Arora, Head of Product at Confluence, discussed how she scaled two product teams - one for Salesforce and one for Atlassian, bringing genuine diversity to her teams at both companies in the process.

#130: Jocko, Casey, & More - It's a HYPERGROWTH East Recap

27:33 | Sep 10th, 2018

On this episode of Seeking Wisdom, DC & DG recap the behind the scenes of HYPERGROWTH East, including lessons from Jocko Willink, Casey Neistat, and what happened with Grant Cardone. HYPERGROWTH West is coming to San Francisco in 2 weeks on Monday 9/...Show More

#Build: 4 Ways to Get Customer Feedback Any Time

10:28 | Sep 5th, 2018

The most important thing we can all do as product people is also something that most of us continue to fail at: talking to customers. Getting customer feedback is an example of something that’s simple, but not easy. It’s incredible that talking to cu...Show More

#129: The Biggest Learning Mistake Most People Make

15:55 | Sep 3rd, 2018

Do you find yourself only learning from people that you like? If the answer is yes, then your growth is in serious jeopardy. Because guess what? There are not that many people in the world who are perfect. If you choose to wait around until they are,...Show More

#Exceptions: InVision

33:55 | Aug 29th, 2018

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. Th...Show More

#128: Toronto Recap, HYPERGROWTH, DC's First Concert & More

25:25 | Aug 27th, 2018

I hope you’re ready for this. DG and DC just got back from Toronto, and they’re packed with tidbits of wisdom to download. This episode of Seeking Wisdom, DC and DG give us some straight up B2B advice. One nugget they dropped? Be yourself. Sure, soun...Show More

#Marketing: Why Every Marketer Should Have a Swipe File

10:10 | Aug 22nd, 2018

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in Hi...Show More

#127: DC's Secret To Managing Your Career at a Hypergrowth Company

25:03 | Aug 20th, 2018

In this episode, DC busts out his whiteboard to talk about three different comparisons of company growth vs. individual growth. In the first, the company grows faster than the individual. In the second, the individual grows faster than the company. I...Show More

#Build: Backlogs Don't Matter

05:04 | Aug 17th, 2018

In this one, Maggie shares a recent Tweet that got her the most impressions she’s ever had—and her first internet troll. It went something like this:“Stop wasting time talking about tools and backlogs. It doesn’t matter. Go talk to your sales team, f...Show More

#Marketing: Coffee With a CMO w/ Jill Rowley

23:52 | Aug 15th, 2018

Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. That should tell you just how much we wanted to interview her. Jill is the Chief Growth Officer at Marketo. She’s been in sales her whole life, although she has a soft spot f...Show More

#126: The Education of the Young Nephew (Our Favorite Books From Summer 2018)

26:40 | Aug 13th, 2018

The people want more DC on Seeking Wisdom, and nothing says DC like books. So in this one, we’re covering our favorite books that we’ve read this summer. DG runs through his four favorites, and DC mentions three—all by the same author. Check them out...Show More

#Exceptions: Wistia

46:57 | Aug 10th, 2018

Wistia is a company that markets a mission, not just a bunch of products. A few years ago, you might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in fl...Show More

#Marketing: Coffee With a CMO - Mike Volpe

26:58 | Aug 8th, 2018

Mike Volpe is now a CEO, so what’s he doing on Coffee With a CMO? Well, Mike has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned into the big chair. So technically, we didn’t...Show More

#125: DC Is Back From Sabbatical. Here’s What He Learned.

19:10 | Aug 6th, 2018

DC is back from sabbatical, people. This is a very important day. If you listened to the episode with ET, you know that Drift’s two co-founders put sabbaticals in place for every three years instead of the typical five. Not just one time, but every t...Show More

#Marketing: Coffee With a CMO - Brian Kardon

34:11 | Aug 1st, 2018

Brian Kardon is the CMO at Fuse and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about his time at Forrester, the future of marketing, why tech isn’t as important as it used to be, what it...Show More

#Marketing: What Social Media Engagement Can Teach You About Your Marketing Strategy

06:13 | Jul 31st, 2018

Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a ...Show More

#Marketing: Coffee With a CMO - Tim Kopp

29:13 | Jul 25th, 2018

In the second episode of Coffee With a CMO, DG talks to Tim Kopp. They cover what it takes to get on Tim’s CMO “coaching tree,” how to hire right early to scale your company fast, what separates would-be marketing executives, and what he learned as a...Show More

#124: Reading, Leadership Principles, and Drift Sabbaticals w/ ET

31:14 | Jul 24th, 2018

ET is filling in for DC while he's wrapping up his sabbatical. We talked about the Drift Sabbatical program, why it's 3 years vs. 5, and how the company scales as the founders take more time off, how to set up systems to scale, and the power of unplu...Show More

#Marketing: Coffee With a CMO w/ Joe Chernov

26:20 | Jul 18th, 2018

We are starting a new series of video/audio episodes called “Coffee With a CMO.” The idea is to have a relaxed conversation with a CMO and let the conversation take us to the real heart of things. First up is Joe Chernov, Chief Marketing Officer at I...Show More

#Exceptions: Gusto

37:17 | Jul 16th, 2018

In the very first episode of #Exceptions, we meet a company so excited about building a brand that it kind of feels like they name the whole company after how they feel. In this one, Jay explores Gusto, a SaaS platform that helps automate and improve...Show More

#Exceptions: Teaser Trailer

04:35 | Jul 12th, 2018

Jay Acunzo is the host of the podcast "Unthinkable." But now he's the host of something else: #Exceptions, the newest original Seeking Wisdom show. Exceptions will be a show about why brand matters so much in B2B. We'll dig up stories and ideas that ...Show More

#Marketing: A 5-Part Framework for the Perfect Presentation

09:21 | Jul 10th, 2018

DG found out a secret that has completely changed the way he does public speaking. It turns out, if you actually have a good framework, public speaking can become easy. Anytime you’re stuck, you can use these five points to get unstuck. They work for...Show More

#Build: Maintaining Autonomy w/ Martin Eriksson

34:15 | Jul 5th, 2018

Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference. Maybe you’ve never been a part of a...Show More

#Build: Failure is a Part of the Process

06:54 | Jun 27th, 2018

What do you do about failure? I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed. Failures far outside the acceptable scope of “fail fast.”

#Marketing: The One Secret To Building A Brand You Need To Know For 2018

12:41 | Jun 22nd, 2018

A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this #Marketin...Show More

#build How to Get Hired by People Who Don't Want to Hire You

08:05 | Jun 20th, 2018

Experience and a fancy degree can only get you so far.    If you've listened to DC, you've probably caught that he doesn't exactly love hiring product managers with experience and those with their MBAs. They don't give you the right to tell people wh...Show More

Introducing #Build: A New Seeking Wisdom Show

04:54 | Jun 20th, 2018

Seeking Wisdom is expanding, and we're going to be adding a handful of new shows. The next one to drop is #Build, hosted by Maggie Crowley.    In this episode, Maggie, DC, and DG intro the new show and let you know what you can expect from it.   Magg...Show More

#marketing This Episode Will Help You Be More Creative In 30 Minutes

36:19 | Jun 11th, 2018

DG is joined by Allen Gannett who's the CEO of Track Maven and author of the new book "How to Develop the Right Idea, at the Right Time." They talk about Allen's book and lessons from over 25 creative geniuses, from the Broadway team behind Dear Evan...Show More

EMERGENCY PODCAST: We Just Dropped The Entire #HYPERGROWTH18 Lineup

05:14 | Jun 4th, 2018

Stop what you're doing. We need 5 minutes. We just dropped the entire lineup for #HYPERGROWTH18. You can get your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for you...Show More

#123: Molly Graham (Former Exec. at Facebook, Quip) on the 9 Things She Wished People Told Her About Scaling a Company

40:03 | Jun 4th, 2018

Molly Graham knows what it takes to scale a company (@molly_g on Twitter). From Google to Facebook to Quip she’s been involved in a whole lot of growth — and a whole lot of change that comes with it. She joins DC and DG on this episode of Seeking Wis...Show More

#122: The 11 Books We Keep In The Drift Lobby For Everyone

26:37 | Jun 1st, 2018

Finally. The first podcast live from the new Drift office in downtown Boston. If you come by, you'll notice there are multiple copies of 11 particular books in the lobby that anyone can take. On this episode of Seeking Wisdom, DC & DG breakdown the b...Show More

#marketing Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career

18:32 | May 22nd, 2018

Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Qu...Show More

#122: Comfort Is The Enemy Of Growth

18:48 | May 18th, 2018

Today on Seeking Wisdom we're talking about the relationship between comfort and growth. -- Get something out of this episode? Leave a 6-star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our ann...Show More

#121: Play Bigger, Creating a Category, and the Bermuda Triangle

26:36 | May 10th, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Today on Seeking Wisdom we’re breaking down the bo...Show More

#marketing The Best Performing Marketing Channel That No One Ever Talks About

14:01 | May 7th, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- The best performing marketing channel might be rig...Show More

#120: #AskDC and Lessons from The Best in Retail (Amazon, Home Depot, Walmart)

22:21 | May 3rd, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We’re back and talking about the three books that ...Show More

#marketing The $4.6B Lead Engagement Problem (And The 2018 Drift Lead Response Report)

15:12 | May 1st, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION ...Show More

#marketing Podcast Gear & What We Use To Record Seeking Wisdom

13:25 | Apr 23rd, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- By popular request, DG breaks down all of the tool...Show More

#119: Super Bowl Champion & 7-Time New England Patriots Captain Jerod Mayo

41:24 | Apr 19th, 2018

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Jerod Mayo has been a top performer his whole life...Show More

#marketing This One Thing Can Change Your Career In Marketing

09:00 | Apr 16th, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It's Marketing Monday and DG is talking about the...Show More

#marketing How We Went Viral On LinkedIn and Generated 300k Views Without Spending $

31:53 | Apr 6th, 2018

On the first episode of Seeking Wisdom Marketing, DG breaks down the whole story behind Drift's LinkedIn takeover and the video campaign that went viral, generating 300,000 views in 24 hours and led to the most traffic to Drift.com in a single day, e...Show More

A Very Special Message From DC & DG (We're Bringing You More Seeking Wisdom)

05:31 | Apr 6th, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Se...Show More

#118: The 6 Principles Of Influence (AKA The One Book Every Business Should Know Cold)

17:46 | Apr 6th, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- If you're in marketing or sales, this is a drop w...Show More

#117: The Difference Between Pain & Discomfort with Shannon McGarity

34:21 | Mar 28th, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Shannon is the Director of User Experience at Coo...Show More

#116: Here's Why You Need To Own Your Audience Online (And A Cautionary Tale From DC)

11:59 | Mar 20th, 2018

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- First there was Facebook. Then came Medium. And F...Show More

#114: Don't Be Scared Of A Crowded Market

12:00 | Mar 7th, 2018

Crowded market? No problem. On this episode of Seeking Wisdom, we are unpacking why DC LOVES crowded markets -- and why the biggest mistake most startups make is not entering them. Competition is good (and we're going to talk about why). But also...Show More

#113: The Cerebral Seller & Former Salesforce Sales Scientist, David Priemer

26:01 | Feb 26th, 2018

David Priemer is the Founder of CerebralSelling.com where he shares his passion for teaching the art and science of modern selling. A chemical engineer by trade, Priemer rose through the ranks at Salesforce where he served as VP of Commercial sales ...Show More

SW Classics: Carry The Water

24:19 | Feb 26th, 2018

This week we're digging in the crates back to one of the most popular episodes of Seeking Wisdom: carry the water. This was episode #19 of Seeking Wisdom and has come up a lot recently, so we wanted to try something new and bring back one of the cla...Show More

#112: Limiting Beliefs

20:32 | Feb 15th, 2018

Limiting beliefs. We all have them. And they impact us every single day. But DC has a lesson today about limiting beliefs and what you can do about them. And we talk about the top two limiting beliefs that impact most businesses: 1) "That person ...Show More

#111: Why Steli Efti Thought Branding Was Bullshit

34:30 | Feb 9th, 2018

Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales. Oh -- and as DC says, he...Show More

#110: Amy Chang - The CEO Who Ran Google Analytics And Is On The Board Of Cisco And Proctor & Gamble

28:48 | Feb 1st, 2018

Get the notebooks out. Amy serves on the board of directors for Procter & Gamble (NYSE: PG) and Cisco (NASDAQ: CSCO), which have a combined market cap of ~$400B -- and she is the CEO and founder of Accompany, a relationship intelligence platform whi...Show More

#109: 5 Management Lessons From Peter Drucker

22:30 | Jan 25th, 2018

Peter Drucker is the OG of management. If you’ve seen or heard a great management or leadership lesson in the last 100 years, chances are it started with Drucker — and his book Managing Oneself is one that DC passed down to DG to revisit yearly. So...Show More

#108: Rich Roll & Brad Stulberg On Health, Wellness, And Mental Well-Being

36:23 | Jan 18th, 2018

After months of shouting Rich Roll out on the podcast, the man himself finally joins Seeking Wisdom. We got connected to Rich from our conversation with Brad Stulberg a few months earlier (who taught us that Stress + Rest = Growth) and Brad was nice...Show More

#107: A Special Announcement

05:58 | Jan 16th, 2018

A quick interruption from your regular scheduled Seeking Wisdom... https://hypergrowth.drift.com/

#106: Silicon Valley's Mad Scientist (AKA The G)

25:58 | Jan 9th, 2018

Guillaume Cabane is a mad scientist. He was the VP of Growth at Segment, he’s worked at Apple, and he joined the Drift team in September where he holds the crown as VP of Growth today. And on the heels of the Drift Sequences (email that helps custo...Show More

#105: Public Speaking, Pricing, & Changing How You Learn, with Patrick Campbell

40:30 | Jan 4th, 2018

This week on Seeking Wisdom we're joined by Price Intelligently CEO Patrick Campbell. He's a pricing expert, a hell of a debater, and he's challenging us to change the way we learn. Listen up. Tweet at Patrick @patticus and let him know you heard...Show More

#104: The Shift From Supply To Demand (And How It Will Impact Your Business In 2018)

18:11 | Dec 26th, 2017

Hotels own the supply -- but Airbnb owns the demand. Cabs own supply, but Uber/Lyft own the demand. Because of the Internet, businesses are serving customers 24/7 365 today -- and we can literally order a pair of underwear from our smartphones. Bu...Show More

#103: Carol Meyers Live

36:09 | Dec 20th, 2017

Live from the first Drift Roadshow in Boston. Carol Meyers has over 25 years of experience in marketing and sales. Today she is the CMO at Rapid7 - they’re a public company. She was the CMO at LogMeIn -- they went public. She was the CMO at Unica...Show More

#102: How To Say No To Meetings

10:27 | Dec 13th, 2017

Peter Drucker hated meetings. Steve Jobs hated meetings. You'll be hard-pressed to find a successful founder who thinks meetings are good for business or productive -- and yet meetings plague every single one of our businesses every single day. (A...Show More

#101: The Lies We Tell Ourselves The Most

12:00 | Dec 8th, 2017

There are handful of lies we tell ourselves every single day. Consensus is good. Diversify to create wealth. All the good ideas have been done. I know the right answer. Books are boring. I'm too old to learn how to do that. My "X" is bett...Show More

#100: Greatest Hits, Vol. 1

1:42:27 | Dec 1st, 2017

For the 100th episode of Seeking Wisdom, we thought it would be fun to pull together some hits -- roughly 10 clips, 10 minutes each, for 100 minutes of the most popular episodes of Seeking Wisdom. Here's the full rundown: 0:48-5:37 - How SW came to...Show More

#99: One Secret To Our Strategy At Drift

24:21 | Nov 15th, 2017

Elias is back and we're going behind the scenes on one of our secrets at Drift: shipping one big product every single month, forever. At first software was eating the world. But now speed is going to eat software. PS: For SW episode 100 (!!) we w...Show More

#98: Customer Experience Is The New Marketing

27:56 | Nov 10th, 2017

Julie Hogan (Drift's new VP of Customer Success & Services) joins us on this episode of Seeking Wisdom to drop some knowledge on customer experience. Here we go. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twit...Show More

#97: The Science Of Sales With Shopify’s Loren Padelford

34:16 | Oct 31st, 2017

“If you don’t add value, you’re not going to survive today.” This is a special episode live from Shopify Plus in Waterloo during a recent trip to Canada. DG sat down with Shopify Plus VP & GM Loren Padelford to talk about growing the Shopify Plus b...Show More

#96: The Danger Of Role Models

10:00 | Oct 23rd, 2017

We've talked about the importance of role models and surrounding yourself with the right people. But there can be dangerous side of role models too. Tune in. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter...Show More

#95: Peak Performance And The Formula For Growth With Brad Stulberg

46:30 | Oct 17th, 2017

On this episode of Seeking Wisdom we sat down with Brad Stulberg (@bstulberg on Twitter). Brad is the author of a new book called Peak Performance — which Ariana Huffington called "an essential playbook for success, happiness, and getting the most o...Show More

#94: Servant Leadership

16:56 | Oct 10th, 2017

Before you can lead you must serve. If you're a manager or want to become a manager, this episode is for you. Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Connect With Us Follow David (t...Show More

#93 Behind Silicon Valley's Top VC Firm With Sequoia's Pat Grady

30:38 | Oct 3rd, 2017

When it comes to a list of the top Venture Capital firms in the world, there's usually one name on top of the list: Sequoia Capital. Sequoia has been an early investor in hypergrowth companies like Airbnb, Dropbox, Stripe, and Google (and recently ...Show More

#92: You Don't Need More Ideas (You Need More Execution)

19:34 | Sep 28th, 2017

Ideas. Everyone has them. But do you really need more ideas? Or better execution? That's the topic of a classic DC rant today. And also a huge thank you to everyone for the support at HYPERGROWTH, some news about our Series B, and more. Two Ways ...Show More

#91 Finding Traffic With Clay Collins

32:15 | Sep 20th, 2017

Clay Collins is a marketing genius. And you know we don't toss that term out there lightly. Clay has a unique perspective on marketing and getting people to pay attention. He's got a background in science and psychology -- and actually dropped out o...Show More

#90: Hiring, Firing, And People Patty McCord

1:19:14 | Sep 13th, 2017

Patty McCord spent 14 years at Netflix running HR. And since we were in Santa Cruz where Patty lives, DC gave her a call and she was nice enough to invite us over for Seeking Wisdom. This one's all about hiring, firing, and building a world-class c...Show More

#89: How DG Got His Job At Drift

17:29 | Sep 6th, 2017

When we were doing Seeking Wisdom Live at WeWork, a quick story came up. DC went back to when DG first got his job at Drift -- from the interview process to getting an offer -- and started to a tell a story about hiring, what to look for in people t...Show More

#88: Terminus CMO Sangram Vajre

41:36 | Aug 28th, 2017

Terminus CMO Sangram Vajre joins DC and DG to talk about why the traditional sales and marketing funnel won't work forever, and what you need to do to adapt. Learn what it means to flip your funnel and uncover some of the other unconventional methods...Show More

#87 Why DC Gave A $30,000 Referral Bonus

14:59 | Aug 23rd, 2017

If you Google "David Cancel Referral Bonus" you'll find a few interesting results. Like the time he gave out $10,000 referral bonuses for engineers. And the time he bumped it up to $30,000 (that's not a misprint). But at Drift, DC wanted to do some...Show More

#86: Seeking Wisdom Live At WeWork

54:33 | Aug 15th, 2017

Live from WeWork South Station in Boston August 2017. We go all over the map in this episode from the history of Seeking Wisdom and why we started the podcast, learnings from the top episodes, and even rewind back to how DG got his start at Drift --...Show More

#85: November Project Founder Brogan Graham

21:12 | Aug 15th, 2017

On today’s episode our guest is November Project Founder Brogan Graham. November Project is a free fitness movement for weekly public group workouts with locations around the world. Listen in to our discussion about how Brogan created this movement a...Show More

#84: Unconventional Things We've Done To Grow Drift

15:31 | Aug 9th, 2017

Breaking down 5 of the unconventional marketing strategies we've used to grow Drift. Two Ways To Support The Show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here’s how to leave a review: http://bit.ly/5-Stars-Only ...Show More

#83: Lunch With The CEO

10:13 | Aug 2nd, 2017

There's something that we're doing on Fridays at Drift now: A random lunch with DC. Why a random lunch with the CEO? That's what we're talking about on this episode of Seeking Wisdom. Here’s how you can support Seeking Wisdom if you’re a fan of t...Show More

Join Us For Seeking Wisdom LIVE!

02:30 | Jul 28th, 2017

It's been too long without doing this, so it's time! We're doing Seeking Wisdom LIVE on Thursday 8/10 at WeWork South Station in Boston. It's 100% free and open to everyone -- but the only catch is that there's only room for the first 100 people, s...Show More

#82: Paul English on Hiring, People, and Time Management

43:56 | Jul 28th, 2017

Paul English is a serial entrepreneur and philanthropist -- and you probably know him as the founder and CTO of Kayak, which was acquired by Priceline for $1.8 billion (with a B) five months after they went public in 2012. Today he is the founder of ...Show More

#81: The Reason We Started Seeking Wisdom

08:42 | Jul 20th, 2017

It only took 81 episodes, but it finally hit DC why we started Seeking Wisdom. Here's a quick bonus episode on the why behind Seeking Wisdom.

#80: Why DC Sent His Co-Founder To Meet Jocko

39:44 | Jul 19th, 2017

“You’re going to Austin to see Jocko." That’s what DC told his co-founder Elias (Drift’s CTO) a few weeks ago. They’ve started two companies together over the last 10 years, and last week, DC sent Elias to go see Jocko Willink— the same Jocko that ...Show More

#79: 3 Lessons From Salesforce CEO Marc Benioff

22:14 | Jul 12th, 2017

Marc Benioff is the founder and CEO of Salesforce. You know that. But have you read his book about starting and scaling Salesforce? It's called Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Rev...Show More

#78: Why We Decided To Launch A Conference

16:40 | Jul 5th, 2017

In January DC and DG were on a flight to New York and DC said "it's time to launch our first conference" -- and DC set a goal of 1,000 attendees in the first year. Here's the whole story behind why we decided to launch a conference (and what it has ...Show More

#77: Does It Matter Where You Sit At Work?

12:20 | Jun 29th, 2017

A recent Harvard Business Review study said yes — it does. If you want to be more productive at work, sit next to someone who is. And this is one of the reasons why David isn’t just passionate about where people sit at work: he has a religion about ...Show More

#76: Two Things That Tell You Everything During An Interview

16:03 | Jun 20th, 2017

Hiring is hard. Really freaking hard. Why? Well, because it’s easy for someone to write a script and tell a story — or to let a few nice logos on their resume do all of the talking. But how do you know what someone is actually like? David has com...Show More

#75: Time Management

13:26 | Jun 14th, 2017

Dave and David went through their fan mail and answered an age-old question from Seeking Wisdom listener, Ron: How do you manage your time as CEO? DC talks about his typical day, how and what to prioritize, and his CEO forum. -- Here’s how you can s...Show More

#74 Finding Your Why

11:12 | Jun 7th, 2017

What motivates someone to work and grow? Their inspiration. Their why. We’re getting up close and personal with Dave and David to talk about their “whys” and how they found the things that fuel them. This week on Seeking Wisdom, you can find your “...Show More

#73: The Hypergrowth Curve

18:13 | May 30th, 2017

Why do some companies achieve Hypergrowth while others only seem to capture a small portion of a market? And what does that have to do with our decision to invest so much in our brand? David breaks down why we're in the third phase of SaaS and what...Show More

#72: Leadership Lessons From A Navy Seal

14:57 | May 23rd, 2017

There are so many great leadership lessons to learn from Jocko Willink & Leif Babin's book Extreme Ownership, and that's what we're talking about today: leadership lessons from a Navy Seal. And remember: it’s not what you preach, it’s what you toler...Show More

#71: Secrets

18:44 | May 17th, 2017

We give away all of our secrets on Seeking Wisdom and at Drift -- from the sales, marketing, and product strategies we follow to the books we read and people we follow. Why? Well because even if people know the secrets, less than 1% of people actua...Show More

#70: 5-Time Olympic Medalist Nastia Liukin

33:33 | May 10th, 2017

We're joined by 5-time Olympic medalist Nastia Liukin. Nastia won gold in gymnastics at the 2008 summer Olympics, and she joins us to talk about her morning routine, favorite workouts, the book she's recommended the most, and why you should never qu...Show More

#69: Working Smarter vs. Working Harder

20:34 | May 3rd, 2017

"You need to work smarter, not harder." That's what everyone will tell you these days -- but is that *actually* good advice? That's what we're talking about on this episode of Seeking Wisdom. PS. We just announced our first annual conference, HYPE...Show More

#68: Strengths and Weaknesses

19:48 | Apr 27th, 2017

Should you spend more time working on your weaknesses? Or doubling down on your strengths? That's what we're talking about today (plus DC's two methods for figuring out what you're actually good at). Here’s how you can support Seeking Wisdom if you...Show More

#67: 10 Lessons From Patagonia

22:54 | Apr 20th, 2017

10 things we learned from Patagonia founder Yvon Chouinard: 1. Build the place you want to work. 2. Move fast. 3. Make the best products. 4. Good design is little design. 5. Innovation or invention? 6. The best brand is human. 7. Write as though we ...Show More

#66: How To Get A Promotion

16:03 | Apr 13th, 2017

Breaking down DC's three rules for getting a promotion. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow Dav...Show More

A Special Offer

01:44 | Apr 13th, 2017

Get your tickets at http://hypergrowth.drift.com/ Just use the promo code SeekingWisdom (one word) Hope to see you in the fall.

#65: Mike Volpe

47:10 | Apr 10th, 2017

Mike Volpe joined us live at Drift for lunch with the team, so we hit record for Seeking Wisdom. Mike is the CMO at Cybereason and a friend, investor, and advisor to us at Drift (but you probably know him as the former CMO at HubSpot). Tweet at Mik...Show More

#64: Morning Routines

19:13 | Apr 5th, 2017

Breaking down each of our morning routines. How do you start your day? Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Onl...Show More

#63: DC, DG, And Emmanuelle Skala From Digital Ocean

36:15 | Mar 28th, 2017

We’re joined by Emmanuelle Skala (@elleskala) the VP of Sales and Customer Success at Digital Ocean. And in true Seeking Wisdom fashion, we’re talking about everything — from juice cleansing, to hiring sales reps, to building out a sales team, to wh...Show More

#62: Wealth And Happiness Lessons From Jim Rohn

18:28 | Mar 24th, 2017

Jim Rohn is the OG of wealth and happiness, so we’re breaking down a few of his top lessons. Also, DC was interviewed by the New York Times this week and it was pretty cool so here’s the link: https://www.nytimes.com/2017/03/24/business/corner-offi...Show More

#61: Why We Invested So Much In Our Brand From Day One

16:28 | Mar 15th, 2017

Breaking down why we made the decision to invest so much in our brand at Drift early on (and why it doesn't matter that we're a B2B company). PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a fiv...Show More

#60: Fear (Why It Holds Us Back)

07:36 | Mar 15th, 2017

A quick lesson from DC on why fear is the thing that's holding us all back. PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (t...Show More

#59: Be Careful Who You Compare Yourself To

06:18 | Mar 6th, 2017

Dave learned a quick lesson from David the other day, and we wanted to share it on the podcast with the Seeking Wisdom community. So here's a quick episode: be careful who you compare yourself to. Pick your role models wisely. PS. Here’s how you ca...Show More

#58: Talking Brand With Mike Troiano

43:30 | Feb 28th, 2017

David calls Mike "The Godfather of Branding." And we've been talking a lot about brand lately, so we thought it would be fun to have Mike in the office at Drift and record a podcast. Mike's the CMO at Actifio, a venture capital "unicorn" (billion d...Show More

#57: How We Do Internal Communication At Drift

19:28 | Feb 23rd, 2017

After our podcast episode on meetings, we got a lot of questions about how we handle internal communication at Drift (from the tools we use to the guardrails we set as part of our culture). Some of the tools we mention on this episode: Email Slack ...Show More

#56: Momentum Makers, Perfectionists, And Founder Bombs

15:10 | Feb 16th, 2017

Today we’re talking about two ends of the spectrum at work: being a momentum maker or being a perfectionist. Which type of person are you in your business? There’s no right or wrong answer, but you need both in order to succeed. So we’re talking a...Show More

#55: Freemium Or Sales Reps? Here's Why We Picked Both

19:00 | Feb 10th, 2017

Freemium model? Or inside sales? What about outbound sales? On this episode of Seeking Wisdom we're talking about why we made the decision to "split" our sales funnel in 2017, lessons from Dropbox, and what it might mean for your business. Ways to...Show More

#54: The Power Of Peer Groups

09:19 | Jan 31st, 2017

A quick one on the power of peer groups based on David's experience at recent CEO group (and of course, because of the importance of role models). Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star rev...Show More

#53: Stop Waiting For That Amazing Business Idea

14:14 | Jan 27th, 2017

People love to glamorize the idea of starting a business -- and how the ideas for successful companies seemingly just "hit" founders in the shower, talking down the street, etc. But you can't afford to wait around for that amazing business idea. So...Show More

#52 InVision SVP of Sales Ryan Burke

53:08 | Jan 16th, 2017

Ryan Burke is the SVP of Sales at InVision and goes way back with David, so we invited him over for lunch with our team and decided to record the conversation for Seeking Wisdom. We heard your feedback that you wanted more guests and behind the scen...Show More

#51: How To Run A Meeting

15:17 | Jan 4th, 2017

Meetings. In the early days of a company, meetings are rare. But then before you know it, 15 people turn into 30 people — and you’re spending more of your time in meetings than you were before and getting nothing done. That’s exactly what has happ...Show More

#50: What We Learned Starting This Podcast In 2016

35:55 | Dec 28th, 2016

Looking back on 2016 and the first year of Seeking Wisdom (including the impact the podcast has had on our business at Drift). We thought we'd end 2016 and kickoff 2017 by going back through some of the key lessons from the past year, including: - ...Show More

#49: How To Overcome Self Doubt

14:14 | Dec 22nd, 2016

Self doubt is something that we all struggle with every day. So that's what we're talking about on this episode of Seeking Wisdom. How to overcome self doubt (and how to use haters to your advantage). Two Ways To Support The Show 1. Subscribe on y...Show More

#48: Goals

12:14 | Dec 12th, 2016

Everyone is in planning mode for 2017, so we thought it would be good to sit down and talk about goals. -- Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how to leave a review: bit.l...Show More

#47: Management & Career Growth

16:05 | Dec 6th, 2016

You hear it all the time: startups are all about the people. But there's one topic that people don't talk about a lot: bringing on the *right* people at the *right* team. So that's what we're talking about today -- when to bring on a management tea...Show More

#46: Lunch With Mark Roberge

52:20 | Nov 30th, 2016

Mark Roberge came by Drift earlier in the month to hang out and have lunch with our team — so we figured we would record it and turn it into a conversation for Seeking Wisdom. Mark helped HubSpot grow basically from day one (as SVP of Worldwide Sale...Show More

#45: Our Approach To Content Marketing

12:43 | Nov 22nd, 2016

Some quick thoughts on our approach to content marketing at Drift. Please subscribe on your favorite podcast app. Connect With Us: Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seeking...Show More

44: How To Prioritize

11:24 | Nov 15th, 2016

Prioritization. Focus. Whatever you want to call it. Figuring out where to spend your time can be one of the hardest parts of working at a startup. David shares his approach to prioritization and why it might be time to accept that you will have mor...Show More

43: Slack, Microsoft, and Shoe Dog

17:17 | Nov 9th, 2016

Last week Slack took out a full-page ad in the New York Times to "welcome" Microsoft to their market ahead of announcing Microsoft Teams. Most of the Twittersphere and press weren't fans of the ad, but we had a little bit of a different take: competi...Show More

42: Is It A Company Problem Or A Customer Problem?

11:25 | Nov 3rd, 2016

One of the best questions you can ask when you're building a product, selling a product, or marketing a product: "is this our problem? or our customer's problem?" Who is this a problem for? Plus Dave shares what its like getting hard feedback from ...Show More

41: A Quick One On Gratitude

06:26 | Oct 27th, 2016

A quick a lesson from David on gratitude and his daily practice. Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn m...Show More

40: How To Price Your Product

12:12 | Oct 25th, 2016

David shares a story about getting bills from two products (Slack and Trell), his reaction to both, and what it made him think about pricing. We talk about how we're thinking about pricing at Drift and aligning our incentives with our customer's suc...Show More

39: Books That Have Had The Biggest Impact On Us

15:05 | Oct 20th, 2016

We each share three books that have had the biggest impact on us. It was hard to get David to narrow his list down to three, but we made it work for this episode :) Here are all of the books we mention on this episode: Walden - Henry David Thoreau...Show More

38: Product Managers, CEO’s, And A Book Preview

15:26 | Oct 12th, 2016

This week on Seeking Wisdom, we’re talking about why David doesn’t agree with the phrase “product managers are CEO’s of their products” -- plus a quick book preview and a salute to our friends at MailChimp. Here’s the link to the MailChimp story in ...Show More

37: Why I'm Working On Drift

17:59 | Oct 3rd, 2016

David tells us why he made the decision to start Drift. We thought we'd rewind back this week to tell the backstory on Drift and the connect between all of David's previous companies. PS. In a few weeks we’re launching our first book -- and just li...Show More

36: How To Work

16:54 | Sep 27th, 2016

There's one thing no one tells you about your career: how to work. So, this week on Seeking Wisdom we're going to talk about how to work. We talk about how to run your 1:1's, managing up, and the importance of proactively communicating and showing y...Show More

35: People Don’t Care About Your Product

13:36 | Sep 22nd, 2016

People don’t care about what your product does. They care about what they can do with your product. This week on Seeking Wisdom, we’re talking about how to get people to care with your product — and why it all starts with understanding that people ...Show More

34: How To Stay On Point When You're Traveling

14:54 | Sep 15th, 2016

We talk about productivity and routines a lot on Seeking Wisdom, and nothing kills both of those things more than travel (especially when you have to travel for work). So today we're talking about how to stay on point and stick to your routines when...Show More

33: Why You Can't

10:05 | Sep 12th, 2016

Struggling to start a new habit or make progress toward a new goal? Here's the reason why (and how to fix it). Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/daveg...Show More

32: Customer Feedback

12:36 | Sep 8th, 2016

A simple way to classify customer feedback (and what to do with it). Here are the quick notes from what we mention on this episode: UX Issues - How do I... - What happens when... - I tried to... Product Marketing Issues - Can I... - How do you com...Show More

31: The Score Takes Care Of Itself

11:48 | Aug 31st, 2016

We're talking about one of our favorite books, "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com...Show More

30: Be Careful Who You Take Advice From [Five Minute Friday]

05:45 | Aug 26th, 2016

Be careful who you're taking advice from. This one started with a tweet from David that asked: "Has the person giving you advice achieved the results you seek? Be careful with whose advice you follow." So we're kicking off a new format: Five Minut...Show More

29: Startup Lessons From Gail Goodman

30:35 | Aug 25th, 2016

This is an interview with David and Gail Goodman (former CEO of Constant Contact)from 2010. We thought it would be fun to dig in the crates a little bit, and this is a gem -- Gail was the CEO of Contact Contact and really one of the leaders in SaaS,...Show More

28: How To Come Up With Better Ideas

16:26 | Aug 24th, 2016

The secret to coming up with better ideas. "Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly,...Show More

27: 3 Hiring Secrets (And Why You Need To Rely More On Your Senses)

25:36 | Aug 16th, 2016

Hiring is hard. Luckily I was able to get David to go behind the scenes and share some of his hiring secrets on this episode of Seeking Wisdom. It's all about relying on your senses -- not on a resume. Join the community of Seeking Wisdom listener...Show More

26: The Biggest Mistakes We've Made + Some Book Recommendations

11:46 | Aug 12th, 2016

A little impromptu episode of Seeking Wisdom to head into the weekend on the biggest mistake we've each made in our careers + some book recommendations if you need something new to read. Join the community of Seeking Wisdom listeners at seekingwisdo...Show More

25: The One Question No One Asks Before Starting A Company

12:54 | Aug 10th, 2016

There's one question that no one asks you before you start a company: Are you ready for the struggle? Malcolm Gladwell talks about the 10,000 hours. Jason Lemkin talks about giving a full 24 month commitment just to hit initial traction. Seth Godin ...Show More

24: Why You Should Run Your Business Without Roadmaps

16:46 | Aug 2nd, 2016

No roadmaps. No public launch dates. That’s how our product team works at Drift. It’s how David did things at HubSpot, and Performable, and all the way back. But the "product roadmap” is one of the most essential parts of any product organizations....Show More

23: Why Great Products Don't Always Win

23:13 | Jul 24th, 2016

Why great products don't always win, plus David is hiring an MBA to work with him at Drift. Show Notes: Great products don't always win. Time and time again this proves to be true (by great we mean products that are technically superior, have the...Show More

Ask Us Anything (We Want Your Questions!)

02:13 | Jul 15th, 2016

We want your questions! We want to do a listener generated episode where we just sit down and go through YOUR questions. So - what do you want to know? Ask us anything. Send a tweet to Drift on Twitter: twitter.com/drift with a question and we'll ...Show More

22: Fitness, Workout Routines, And Finding The Time To Get It Done

26:20 | Jul 14th, 2016

Seeking Wisdom is about more than tech. It's about learning and getting better. So it's time we start talking about more than tech. Today we're talking about fitness - two things that we're both passionate about - and two things that both hold a lot...Show More

21: The New One Minute Manager

17:36 | Jul 7th, 2016

We talk about books all the time on Seeking Wisdom and thought we’d start reviewing some of our favorites right here on the podcast. Today, we’re talking about The New One Minute Manager, a great (and short) book on management from Kenneth Blanchard...Show More

20: Why A Guy With 200,000 Monthly Readers Killed His Lead Forms, Too

23:47 | Jun 30th, 2016

A few weeks ago, we were browsing articles on Inbound.org and came across an article from a guy named Nat Eliason titled: "I’m killing most of my email capture. Here’s why.” Sound familiar? That's the exact same thing that we did at Drift a few mon...Show More

19: Career Advice: Why Millennials Need To Carry The Water

24:19 | Jun 27th, 2016

Today we’re talking career advice. But this career advice is going to be unpopular among the millennial crowd. Everyone wants a mentor, or someone to “pick their brain over coffee." Everyone wants to become an executive overnight. But first, you...Show More

18: The Grind: Why You Have To Put In The Work

12:28 | Jun 21st, 2016

Chances are, you’re not going to be the next Instagram or What’s App. If you really want success, you need to be ready for this: success is going to take years of grinding and putting in the work day in and day out. The overnight success stories? T...Show More

17: Why The Early Days Of A Startup Are Like Wandering Through The Desert

12:26 | Jun 14th, 2016

You ever feel like the early days of a startup are like wandering through a desert? You're alone. You don't have anything to reference. That's what we're talking about today on Seeking Wisdom: why startups are like wandering through the desert, wha...Show More

16: Stopping The BS: How To Move Fast Even As You Scale

19:35 | Jun 6th, 2016

It's easy to be customer-driven when your team is small. But after a while (as teams start to get big) two things tend to happen: 1. Your team stops talking to customers every day. 2. Your team deals with more internal BS every day (meetings, polit...Show More

15: Do You Really Want Success?

11:08 | Jun 3rd, 2016

We snuck out another episode before heading into the weekend. Are you sure you really want success? Are you ready for what it takes? Most people aren't. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe o...Show More

14: Innovation, Not Invention

12:23 | Jun 1st, 2016

There's one thing we always want to do when we build new things: invent them scratch. It's human nature. But it's actually a huge mistake to always try to invent new things. On this week's episode of Seeking Wisdom, we talk about innovation vs. inv...Show More

13: How To Set Goals For Your Startup (And The Power Of Focus)

27:17 | May 25th, 2016

On this episode of Seeking Wisdom we talk about the power of FOCUS and setting goals for your startup. If you like tactical episodes, this one is for you. We dive into why we set one team goal for Q2 at Drift, the results, the impact it had on the...Show More

12: The Myth Of Work Life Balance

16:10 | May 16th, 2016

Work life balance is a myth. On this week's episode of Seeking Wisdom, we talk about why it's time to stop fighting work/life balance and instead, focus on prioritizing the right things. This episode was inspired by a post that David wrote titled: ...Show More

11: Why We Killed Our Lead Forms And Gated Content

21:37 | May 9th, 2016

Last week at Drift, we made the decision to kill all of our lead forms and gated content. Here's why (and how it all went down). If you missed the article, here's the backstory: http://blog.drift.com/no-more-forms And the thread on Inbound.org: ...Show More

10: The Things That Don't Scale

14:08 | May 4th, 2016

The key to scaling is to focus on the things that don’t scale. But how can you actually apply that to your business? How can you do the things that don’t scale? We dive into it on the latest episode of Seeking Wisdom (and why you can learn more by ...Show More

09: Just Ship It

07:49 | Apr 27th, 2016

Whether you're an engineer, designer or marketer, there's one thing that you need to avoid: the big reveal. When you ship something, the feedback loop starts - and that's the most important thing you can do as a creator. On this episode we talk abo...Show More

08: Building A Sales Team With Mark Roberge

27:14 | Apr 25th, 2016

HubSpot Chief Revenue Officer Mark Roberge joined us at Drift to hang out with the team, and since we're always learning, thought it would be fun to record a conversation. Mark talks about the early days of HubSpot, building out a sales team, the ch...Show More

07: Noah Kagan

51:49 | Apr 20th, 2016

A few weeks ago, the Drift team went down to Austin, TX for some team bonding and tacos. While we were there, David and I stopped by AppSumo to catch up with Noah Kagan and thought it would be fun to record a podcast. We talked about everything fro...Show More

06: This Is Why I Never Hire Product Managers

14:59 | Mar 24th, 2016

"I try to never hire someone who has been a product manager before." On this episode of Seeking Wisdom, Dave dives into David's approach for hiring product managers and why he thinks experience rarely matters when it comes to hiring PMs. Read the f...Show More

05: Should You Send Your Kids To College?

17:43 | Mar 14th, 2016

Three for one this week. We talked about: 1. Should you send your kids to college? 2. The difference between rich friends and poor friends (7:00) 3. Why you need to surround yourself by people who are going places and escape the crabs in the pot (14...Show More

04: You Need More Role Models

14:15 | Feb 18th, 2016

You are the average of the people you surround yourself with. But everyone is always on a mission to find a mentor. Why spend so much time and effort finding someone that you’ll only learn from once a month or once a quarter? Role models are the peop...Show More

03: Want Happier And More Productive Employees? Give Them Autonomy

12:10 | Feb 12th, 2016

The HubSpot product team was designed around autonomy (employees were given a lot of freedom). The result? Off the charts employee happiness, productivity and NPS. On this episode of Seeking Wisdom, David breaks down why autonomy is so important, and...Show More

02: The Secret To Becoming A Learning Machine

18:04 | Jan 20th, 2016

Want to outsmart Ivy League MBA's and accelerate your learning? David teaches you how on this episode of Seeking Wisdom. But fair warning: there are no hacks, tips or tricks mentioned. Here’s a list of some of the books David mentions on this episod...Show More

01: How A Modern Product Team Should Work

13:02 | Jan 11th, 2016

Agile and waterfall just don't cut it anymore. Here's how a modern product team should work, why small, autonomous teams are the future, and how you can apply this model to your business today.

00: Introducing Seeking Wisdom With David Cancel

07:05 | Dec 31st, 2015

David Cancel is a serial entrepreneur, two-time CEO, and he's currently working on his fifth startup, Driftt. Once a week, he'll be sharing one thing he's learned on this podcast -- from tips on how you can be more productive, lessons to help accele...Show More