Seeking Wisdom

It's here! The OFFICIAL book on Conversational Marketing from David Cancel and Dave Gerhardt is now available for order everywhere books are sold. Grab your copy of Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to G...Show More

Today on Seeking Wisdom, DC and DG sit down with sales legend Trish Bertuzzi, author of the transformative book The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales. Together they discuss why it’s hard...Show More

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure).  Today they're talking all about tools – how to use them to accomplish tasks that others m...Show More

Mindset is everything – and on this episode of Seeking Wisdom, DC and DG talk about the power of changing your mindset to help change your life. Whether you’re starting a new job, a new project, a new business, or training for a marathon, this episod...Show More

What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if you...Show More

On this episode of Seeking Wisdom, DC and DG sit down with Sarah Nahm, CEO of Lever. Sarah grew up in Alabama, studied design at Stanford, worked at Google and wrote speeches for Marissa Mayer. Now at Lever, she helps organizations with the ‘art and ...Show More

On Part II of the Best of Seeking Wisdom from this year, DC and DG discuss Will Smith’s storied rise to success, why being uncomfortable is the secret to personal growth and their key to taking feedback – sleep on it. Plus, former Facebook and Go...Show More

On this very special best of 2018 mash up, you’ll get insights from guests throughout the season, and, as always, nuggets of wisdom from DC and DG. On Part I, hear from ProfitWell’s Patrick Campbell on content strategy, pricing and the future of ...Show More

On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, ...Show More

It's a special holiday edition of Seeking Wisdom 🎁 and DC and DG are taking listener questions live. Be sure to check out all the festivities on YouTube. On this episode, DC and DG share their favorite books of the year, provide insights into the...Show More

In the Season 1 finale of #Exceptions, host Jay Acunzo goes inside a seemingly ubiquitous brand in the business world today: Zoom. In talking to the company's CEO Eric Yuan and head of marketing Janine Pelosi, we learn why they refuse to settle for c...Show More

Alright. If you’re into personal productivity (and getting more stuff done at work) then this episode is for you. DC and DG talk about Slack and a recent shift in how we’re communicating internally at Drift, plus lessons from Stephen Covey’s 7 Habits...Show More

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel an...Show More

We've got some exciting news from Drift and the Seeking Wisdom family of podcasts! We're launching a brand new show called Growth, hosted by Drift's Matt Bilotti, Senior Product Manager on, you guessed it, our Growth team. His show covers everything ...Show More

Mentors. Role Models. Learning from others. Those are topics we talk about regularly here on Seeking Wisdom – but there are actually 3 types of role models to follow and watch if you want to grow in your career, business, or personally. DC and DG ...Show More

On this episode of #Build, board advisor and Senior Lecturer at Harvard Business School, Julia Austin, shares her point of view on what makes a truly great product manager. How does she know? Well years of experience spent as CTO at Digital Ocean and...Show More

In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one th...Show More

On this episode of Seeking Wisdom, DC and DG discuss former Intel CEO Andy Grove and his book High Output Management – which just might be one of the most important management books of all-time. Plus DC shares one secret tell that will show you who y...Show More

On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod wit...Show More

First Round Capital is one of the most widely loved venture capital firms in tech -- no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they've built the Harvard Business Review-of-Startups, ...Show More

This week on Seeking Wisdom, DC and DG re-visit one of the most popular episodes of all time to share their secrets to reading more books. Why? Because reading is key to transforming you into a learning machine. And that means helping you get ahead i...Show More

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, w...Show More

On this #Marketing edition of Seeking Wisdom, DG sits down with Jay Acunzo to unpack 5 lessons he learned from today's top B2B brands while working on season one of #Exceptions. Plus, get a behind-the-scenes look at the writing process for Jay's new ...Show More

How to convince an old-school CEO (of a legacy brand) to push forward with a rebrand

On this episode of Seeking Wisdom, DC and DG break down lessons from Daniel Kahneman’s classic book Thinking, Fast and Slow – and why this might be the most important book for anyone in sales and marketing. Topics on this episode: -Lessons from a rec...Show More

It’s a special episode of #Build. Host Maggie Crowley is joined by members of Drift’s Product and Engineering teams. Meet Alexa Nguyen, Senior Product Manager, Trevor Rundell, Director of Engineering, and Peter Karl II, Lead, Product Efficiency. The ...Show More

On today's episode of Seeking Wisdom, DC and DG are joined by special guest and Drift co-founder and CTO, Elias Torres. Together, they talk through how to hire people who can go from individual contributor to VP. It comes down to 4 things. 1) Come fr...Show More

A brand based on truth? That's what ProfitWell co-founder & CEO Patrick Campbell has set out to achieve. But what is a brand based on truth exactly? Well, it's about going deeper to cut through assumptions and push past egotistical decision making to...Show More

DG is traveling around Europe this week, sharing the good word on brand building. So for today's episode of Seeking Wisdom, we're throwing it back to one of our favorite episodes...on ideas. You don't need more of them, you need better execution. Lea...Show More

Pluralsight's Nate Walkingshaw literally wrote the book on product leadership. On this episode of Build, Nate dives into the importance of empathy in product and how his own background as an EMT helped him build more empathetic, more intuitive produc...Show More

Seeking Wisdom is back to discuss the importance of 1:1 meetings – what they are, why you and your team need them, the best 1:1 formats and more. Hint: As a manager, these meetings are all about listening and roadblock removal. Also in this episode, ...Show More

On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, allowing you to schedule and analyze everything. It’s used by companies like Shopify, HelpScout, the Denver Broncos, and thousands mo...Show More

On this episode of Seeking Wisdom, DC & DG break down confirmation bias & why it's one of the most common biases that impacts how we make decisions at work and at home (and one of the top 25 Cognitive Biases that we deal with every day; arguably it's...Show More

Maybe you're in product dev, maybe you’re in marketing. Either way, you have customers, and your goal is to provide value for them, drive revenue, and surpass goals. Chances are, you’ve seen someone miss it. Maybe you’ve missed it. Sandhya’s path wen...Show More

Dave Gerhardt had read maybe 10 books his whole life. Then he met DC, who told him to read like his life (or at least career) depended on it. Now at Drift, he’s read over 100 in just 2 years. Why? Because it’s the difference between mediocrity and su...Show More

Customer support professionals remove the obstacles and clear the way for your customers to appreciate your product or service. They are the front lines of your business, representing your name day in, day out. Often time, customers service pros may ...Show More

In this one Pratima Arora, Head of Product at Confluence, discussed how she scaled two product teams - one for Salesforce and one for Atlassian, bringing genuine diversity to her teams at both companies in the process.

On this episode of Seeking Wisdom, DC & DG recap the behind the scenes of HYPERGROWTH East, including lessons from Jocko Willink, Casey Neistat, and what happened with Grant Cardone. HYPERGROWTH West is coming to San Francisco in 2 weeks on Monday 9/...Show More

The most important thing we can all do as product people is also something that most of us continue to fail at: talking to customers. Getting customer feedback is an example of something that’s simple, but not easy. It’s incredible that talking to cu...Show More

Do you find yourself only learning from people that you like? If the answer is yes, then your growth is in serious jeopardy. Because guess what? There are not that many people in the world who are perfect. If you choose to wait around until they are,...Show More

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. Th...Show More

I hope you’re ready for this. DG and DC just got back from Toronto, and they’re packed with tidbits of wisdom to download. This episode of Seeking Wisdom, DC and DG give us some straight up B2B advice. One nugget they dropped? Be yourself. Sure, soun...Show More

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in Hi...Show More

In this episode, DC busts out his whiteboard to talk about three different comparisons of company growth vs. individual growth. In the first, the company grows faster than the individual. In the second, the individual grows faster than the company. I...Show More

In this one, Maggie shares a recent Tweet that got her the most impressions she’s ever had—and her first internet troll. It went something like this:“Stop wasting time talking about tools and backlogs. It doesn’t matter. Go talk to your sales team, f...Show More

Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. That should tell you just how much we wanted to interview her. Jill is the Chief Growth Officer at Marketo. She’s been in sales her whole life, although she has a soft spot f...Show More

The people want more DC on Seeking Wisdom, and nothing says DC like books. So in this one, we’re covering our favorite books that we’ve read this summer. DG runs through his four favorites, and DC mentions three—all by the same author. Check them out...Show More

Wistia is a company that markets a mission, not just a bunch of products. A few years ago, you might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in fl...Show More

Mike Volpe is now a CEO, so what’s he doing on Coffee With a CMO? Well, Mike has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned into the big chair. So technically, we didn’t...Show More

DC is back from sabbatical, people. This is a very important day. If you listened to the episode with ET, you know that Drift’s two co-founders put sabbaticals in place for every three years instead of the typical five. Not just one time, but every t...Show More

Brian Kardon is the CMO at Fuse and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about his time at Forrester, the future of marketing, why tech isn’t as important as it used to be, what it...Show More

Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a ...Show More

In the second episode of Coffee With a CMO, DG talks to Tim Kopp. They cover what it takes to get on Tim’s CMO “coaching tree,” how to hire right early to scale your company fast, what separates would-be marketing executives, and what he learned as a...Show More

ET is filling in for DC while he's wrapping up his sabbatical. We talked about the Drift Sabbatical program, why it's 3 years vs. 5, and how the company scales as the founders take more time off, how to set up systems to scale, and the power of unplu...Show More

We are starting a new series of video/audio episodes called “Coffee With a CMO.” The idea is to have a relaxed conversation with a CMO and let the conversation take us to the real heart of things. First up is Joe Chernov, Chief Marketing Officer at I...Show More

In the very first episode of #Exceptions, we meet a company so excited about building a brand that it kind of feels like they name the whole company after how they feel. In this one, Jay explores Gusto, a SaaS platform that helps automate and improve...Show More

Jay Acunzo is the host of the podcast "Unthinkable." But now he's the host of something else: #Exceptions, the newest original Seeking Wisdom show. Exceptions will be a show about why brand matters so much in B2B. We'll dig up stories and ideas that ...Show More

DG found out a secret that has completely changed the way he does public speaking. It turns out, if you actually have a good framework, public speaking can become easy. Anytime you’re stuck, you can use these five points to get unstuck. They work for...Show More

Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference. Maybe you’ve never been a part of a...Show More

What do you do about failure? I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed. Failures far outside the acceptable scope of “fail fast.”

A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this #Marketin...Show More

Experience and a fancy degree can only get you so far.    If you've listened to DC, you've probably caught that he doesn't exactly love hiring product managers with experience and those with their MBAs. They don't give you the right to tell people wh...Show More

Seeking Wisdom is expanding, and we're going to be adding a handful of new shows. The next one to drop is #Build, hosted by Maggie Crowley.    In this episode, Maggie, DC, and DG intro the new show and let you know what you can expect from it.   Magg...Show More

DG is joined by Allen Gannett who's the CEO of Track Maven and author of the new book "How to Develop the Right Idea, at the Right Time." They talk about Allen's book and lessons from over 25 creative geniuses, from the Broadway team behind Dear Evan...Show More

Stop what you're doing. We need 5 minutes. We just dropped the entire lineup for #HYPERGROWTH18. You can get your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for you...Show More

Molly Graham knows what it takes to scale a company (@molly_g on Twitter). From Google to Facebook to Quip she’s been involved in a whole lot of growth — and a whole lot of change that comes with it. She joins DC and DG on this episode of Seeking Wis...Show More

Finally. The first podcast live from the new Drift office in downtown Boston. If you come by, you'll notice there are multiple copies of 11 particular books in the lobby that anyone can take. On this episode of Seeking Wisdom, DC & DG breakdown the b...Show More

Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Qu...Show More

Today on Seeking Wisdom we're talking about the relationship between comfort and growth. -- Get something out of this episode? Leave a 6-star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our ann...Show More

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Today on Seeking Wisdom we’re breaking down the bo...Show More

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- The best performing marketing channel might be rig...Show More

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We’re back and talking about the three books that ...Show More

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION ...Show More

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- By popular request, DG breaks down all of the tool...Show More

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Jerod Mayo has been a top performer his whole life...Show More

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It's Marketing Monday and DG is talking about the...Show More

On the first episode of Seeking Wisdom Marketing, DG breaks down the whole story behind Drift's LinkedIn takeover and the video campaign that went viral, generating 300,000 views in 24 hours and led to the most traffic to Drift.com in a single day, e...Show More

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Se...Show More

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- If you're in marketing or sales, this is a drop w...Show More

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Shannon is the Director of User Experience at Coo...Show More

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- First there was Facebook. Then came Medium. And F...Show More

Crowded market? No problem. On this episode of Seeking Wisdom, we are unpacking why DC LOVES crowded markets -- and why the biggest mistake most startups make is not entering them. Competition is good (and we're going to talk about why). But also...Show More

David Priemer is the Founder of CerebralSelling.com where he shares his passion for teaching the art and science of modern selling. A chemical engineer by trade, Priemer rose through the ranks at Salesforce where he served as VP of Commercial sales ...Show More

This week we're digging in the crates back to one of the most popular episodes of Seeking Wisdom: carry the water. This was episode #19 of Seeking Wisdom and has come up a lot recently, so we wanted to try something new and bring back one of the cla...Show More

Limiting beliefs. We all have them. And they impact us every single day. But DC has a lesson today about limiting beliefs and what you can do about them. And we talk about the top two limiting beliefs that impact most businesses: 1) "That person ...Show More

Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales. Oh -- and as DC says, he...Show More

Get the notebooks out. Amy serves on the board of directors for Procter & Gamble (NYSE: PG) and Cisco (NASDAQ: CSCO), which have a combined market cap of ~$400B -- and she is the CEO and founder of Accompany, a relationship intelligence platform whi...Show More

Peter Drucker is the OG of management. If you’ve seen or heard a great management or leadership lesson in the last 100 years, chances are it started with Drucker — and his book Managing Oneself is one that DC passed down to DG to revisit yearly. So...Show More

After months of shouting Rich Roll out on the podcast, the man himself finally joins Seeking Wisdom. We got connected to Rich from our conversation with Brad Stulberg a few months earlier (who taught us that Stress + Rest = Growth) and Brad was nice...Show More

A quick interruption from your regular scheduled Seeking Wisdom... https://hypergrowth.drift.com/

Guillaume Cabane is a mad scientist. He was the VP of Growth at Segment, he’s worked at Apple, and he joined the Drift team in September where he holds the crown as VP of Growth today. And on the heels of the Drift Sequences (email that helps custo...Show More

This week on Seeking Wisdom we're joined by Price Intelligently CEO Patrick Campbell. He's a pricing expert, a hell of a debater, and he's challenging us to change the way we learn. Listen up. Tweet at Patrick @patticus and let him know you heard...Show More

Hotels own the supply -- but Airbnb owns the demand. Cabs own supply, but Uber/Lyft own the demand. Because of the Internet, businesses are serving customers 24/7 365 today -- and we can literally order a pair of underwear from our smartphones. Bu...Show More

Live from the first Drift Roadshow in Boston. Carol Meyers has over 25 years of experience in marketing and sales. Today she is the CMO at Rapid7 - they’re a public company. She was the CMO at LogMeIn -- they went public. She was the CMO at Unica...Show More

Peter Drucker hated meetings. Steve Jobs hated meetings. You'll be hard-pressed to find a successful founder who thinks meetings are good for business or productive -- and yet meetings plague every single one of our businesses every single day. (A...Show More

There are handful of lies we tell ourselves every single day. Consensus is good. Diversify to create wealth. All the good ideas have been done. I know the right answer. Books are boring. I'm too old to learn how to do that. My "X" is bett...Show More

For the 100th episode of Seeking Wisdom, we thought it would be fun to pull together some hits -- roughly 10 clips, 10 minutes each, for 100 minutes of the most popular episodes of Seeking Wisdom. Here's the full rundown: 0:48-5:37 - How SW came to...Show More

Elias is back and we're going behind the scenes on one of our secrets at Drift: shipping one big product every single month, forever. At first software was eating the world. But now speed is going to eat software. PS: For SW episode 100 (!!) we w...Show More

Julie Hogan (Drift's new VP of Customer Success & Services) joins us on this episode of Seeking Wisdom to drop some knowledge on customer experience. Here we go. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twit...Show More

“If you don’t add value, you’re not going to survive today.” This is a special episode live from Shopify Plus in Waterloo during a recent trip to Canada. DG sat down with Shopify Plus VP & GM Loren Padelford to talk about growing the Shopify Plus b...Show More

We've talked about the importance of role models and surrounding yourself with the right people. But there can be dangerous side of role models too. Tune in. Don’t forget to subscribe on Apple Podcasts if you haven’t already and say hey on Twitter...Show More

On this episode of Seeking Wisdom we sat down with Brad Stulberg (@bstulberg on Twitter). Brad is the author of a new book called Peak Performance — which Ariana Huffington called "an essential playbook for success, happiness, and getting the most o...Show More

Before you can lead you must serve. If you're a manager or want to become a manager, this episode is for you. Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Connect With Us Follow David (t...Show More

When it comes to a list of the top Venture Capital firms in the world, there's usually one name on top of the list: Sequoia Capital. Sequoia has been an early investor in hypergrowth companies like Airbnb, Dropbox, Stripe, and Google (and recently ...Show More

Ideas. Everyone has them. But do you really need more ideas? Or better execution? That's the topic of a classic DC rant today. And also a huge thank you to everyone for the support at HYPERGROWTH, some news about our Series B, and more. Two Ways ...Show More

Clay Collins is a marketing genius. And you know we don't toss that term out there lightly. Clay has a unique perspective on marketing and getting people to pay attention. He's got a background in science and psychology -- and actually dropped out o...Show More

Patty McCord spent 14 years at Netflix running HR. And since we were in Santa Cruz where Patty lives, DC gave her a call and she was nice enough to invite us over for Seeking Wisdom. This one's all about hiring, firing, and building a world-class c...Show More

When we were doing Seeking Wisdom Live at WeWork, a quick story came up. DC went back to when DG first got his job at Drift -- from the interview process to getting an offer -- and started to a tell a story about hiring, what to look for in people t...Show More

Terminus CMO Sangram Vajre joins DC and DG to talk about why the traditional sales and marketing funnel won't work forever, and what you need to do to adapt. Learn what it means to flip your funnel and uncover some of the other unconventional methods...Show More

If you Google "David Cancel Referral Bonus" you'll find a few interesting results. Like the time he gave out $10,000 referral bonuses for engineers. And the time he bumped it up to $30,000 (that's not a misprint). But at Drift, DC wanted to do some...Show More

Live from WeWork South Station in Boston August 2017. We go all over the map in this episode from the history of Seeking Wisdom and why we started the podcast, learnings from the top episodes, and even rewind back to how DG got his start at Drift --...Show More

On today’s episode our guest is November Project Founder Brogan Graham. November Project is a free fitness movement for weekly public group workouts with locations around the world. Listen in to our discussion about how Brogan created this movement a...Show More

Breaking down 5 of the unconventional marketing strategies we've used to grow Drift. Two Ways To Support The Show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here’s how to leave a review: http://bit.ly/5-Stars-Only ...Show More

There's something that we're doing on Fridays at Drift now: A random lunch with DC. Why a random lunch with the CEO? That's what we're talking about on this episode of Seeking Wisdom. Here’s how you can support Seeking Wisdom if you’re a fan of t...Show More

It's been too long without doing this, so it's time! We're doing Seeking Wisdom LIVE on Thursday 8/10 at WeWork South Station in Boston. It's 100% free and open to everyone -- but the only catch is that there's only room for the first 100 people, s...Show More

Paul English is a serial entrepreneur and philanthropist -- and you probably know him as the founder and CTO of Kayak, which was acquired by Priceline for $1.8 billion (with a B) five months after they went public in 2012. Today he is the founder of ...Show More

It only took 81 episodes, but it finally hit DC why we started Seeking Wisdom. Here's a quick bonus episode on the why behind Seeking Wisdom.

“You’re going to Austin to see Jocko." That’s what DC told his co-founder Elias (Drift’s CTO) a few weeks ago. They’ve started two companies together over the last 10 years, and last week, DC sent Elias to go see Jocko Willink— the same Jocko that ...Show More

Marc Benioff is the founder and CEO of Salesforce. You know that. But have you read his book about starting and scaling Salesforce? It's called Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Rev...Show More

In January DC and DG were on a flight to New York and DC said "it's time to launch our first conference" -- and DC set a goal of 1,000 attendees in the first year. Here's the whole story behind why we decided to launch a conference (and what it has ...Show More

A recent Harvard Business Review study said yes — it does. If you want to be more productive at work, sit next to someone who is. And this is one of the reasons why David isn’t just passionate about where people sit at work: he has a religion about ...Show More

Hiring is hard. Really freaking hard. Why? Well, because it’s easy for someone to write a script and tell a story — or to let a few nice logos on their resume do all of the talking. But how do you know what someone is actually like? David has com...Show More

Dave and David went through their fan mail and answered an age-old question from Seeking Wisdom listener, Ron: How do you manage your time as CEO? DC talks about his typical day, how and what to prioritize, and his CEO forum. -- Here’s how you can s...Show More

What motivates someone to work and grow? Their inspiration. Their why. We’re getting up close and personal with Dave and David to talk about their “whys” and how they found the things that fuel them. This week on Seeking Wisdom, you can find your “...Show More

Why do some companies achieve Hypergrowth while others only seem to capture a small portion of a market? And what does that have to do with our decision to invest so much in our brand? David breaks down why we're in the third phase of SaaS and what...Show More

There are so many great leadership lessons to learn from Jocko Willink & Leif Babin's book Extreme Ownership, and that's what we're talking about today: leadership lessons from a Navy Seal. And remember: it’s not what you preach, it’s what you toler...Show More

We give away all of our secrets on Seeking Wisdom and at Drift -- from the sales, marketing, and product strategies we follow to the books we read and people we follow. Why? Well because even if people know the secrets, less than 1% of people actua...Show More

We're joined by 5-time Olympic medalist Nastia Liukin. Nastia won gold in gymnastics at the 2008 summer Olympics, and she joins us to talk about her morning routine, favorite workouts, the book she's recommended the most, and why you should never qu...Show More

"You need to work smarter, not harder." That's what everyone will tell you these days -- but is that *actually* good advice? That's what we're talking about on this episode of Seeking Wisdom. PS. We just announced our first annual conference, HYPE...Show More

Should you spend more time working on your weaknesses? Or doubling down on your strengths? That's what we're talking about today (plus DC's two methods for figuring out what you're actually good at). Here’s how you can support Seeking Wisdom if you...Show More

10 things we learned from Patagonia founder Yvon Chouinard: 1. Build the place you want to work. 2. Move fast. 3. Make the best products. 4. Good design is little design. 5. Innovation or invention? 6. The best brand is human. 7. Write as though we ...Show More

Breaking down DC's three rules for getting a promotion. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow Dav...Show More

Get your tickets at http://hypergrowth.drift.com/ Just use the promo code SeekingWisdom (one word) Hope to see you in the fall.

Mike Volpe joined us live at Drift for lunch with the team, so we hit record for Seeking Wisdom. Mike is the CMO at Cybereason and a friend, investor, and advisor to us at Drift (but you probably know him as the former CMO at HubSpot). Tweet at Mik...Show More

Breaking down each of our morning routines. How do you start your day? Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Onl...Show More

We’re joined by Emmanuelle Skala (@elleskala) the VP of Sales and Customer Success at Digital Ocean. And in true Seeking Wisdom fashion, we’re talking about everything — from juice cleansing, to hiring sales reps, to building out a sales team, to wh...Show More

Jim Rohn is the OG of wealth and happiness, so we’re breaking down a few of his top lessons. Also, DC was interviewed by the New York Times this week and it was pretty cool so here’s the link: https://www.nytimes.com/2017/03/24/business/corner-offi...Show More

Breaking down why we made the decision to invest so much in our brand at Drift early on (and why it doesn't matter that we're a B2B company). PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a fiv...Show More

A quick lesson from DC on why fear is the thing that's holding us all back. PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (t...Show More

Dave learned a quick lesson from David the other day, and we wanted to share it on the podcast with the Seeking Wisdom community. So here's a quick episode: be careful who you compare yourself to. Pick your role models wisely. PS. Here’s how you ca...Show More

David calls Mike "The Godfather of Branding." And we've been talking a lot about brand lately, so we thought it would be fun to have Mike in the office at Drift and record a podcast. Mike's the CMO at Actifio, a venture capital "unicorn" (billion d...Show More

After our podcast episode on meetings, we got a lot of questions about how we handle internal communication at Drift (from the tools we use to the guardrails we set as part of our culture). Some of the tools we mention on this episode: Email Slack ...Show More

Today we’re talking about two ends of the spectrum at work: being a momentum maker or being a perfectionist. Which type of person are you in your business? There’s no right or wrong answer, but you need both in order to succeed. So we’re talking a...Show More

Freemium model? Or inside sales? What about outbound sales? On this episode of Seeking Wisdom we're talking about why we made the decision to "split" our sales funnel in 2017, lessons from Dropbox, and what it might mean for your business. Ways to...Show More

A quick one on the power of peer groups based on David's experience at recent CEO group (and of course, because of the importance of role models). Ways to support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star rev...Show More

People love to glamorize the idea of starting a business -- and how the ideas for successful companies seemingly just "hit" founders in the shower, talking down the street, etc. But you can't afford to wait around for that amazing business idea. So...Show More

Ryan Burke is the SVP of Sales at InVision and goes way back with David, so we invited him over for lunch with our team and decided to record the conversation for Seeking Wisdom. We heard your feedback that you wanted more guests and behind the scen...Show More

Meetings. In the early days of a company, meetings are rare. But then before you know it, 15 people turn into 30 people — and you’re spending more of your time in meetings than you were before and getting nothing done. That’s exactly what has happ...Show More

Looking back on 2016 and the first year of Seeking Wisdom (including the impact the podcast has had on our business at Drift). We thought we'd end 2016 and kickoff 2017 by going back through some of the key lessons from the past year, including: - ...Show More

Self doubt is something that we all struggle with every day. So that's what we're talking about on this episode of Seeking Wisdom. How to overcome self doubt (and how to use haters to your advantage). Two Ways To Support The Show 1. Subscribe on y...Show More

Everyone is in planning mode for 2017, so we thought it would be good to sit down and talk about goals. -- Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here's how to leave a review: bit.l...Show More

You hear it all the time: startups are all about the people. But there's one topic that people don't talk about a lot: bringing on the *right* people at the *right* team. So that's what we're talking about today -- when to bring on a management tea...Show More

Mark Roberge came by Drift earlier in the month to hang out and have lunch with our team — so we figured we would record it and turn it into a conversation for Seeking Wisdom. Mark helped HubSpot grow basically from day one (as SVP of Worldwide Sale...Show More

Some quick thoughts on our approach to content marketing at Drift. Please subscribe on your favorite podcast app. Connect With Us: Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seeking...Show More

Prioritization. Focus. Whatever you want to call it. Figuring out where to spend your time can be one of the hardest parts of working at a startup. David shares his approach to prioritization and why it might be time to accept that you will have mor...Show More

Last week Slack took out a full-page ad in the New York Times to "welcome" Microsoft to their market ahead of announcing Microsoft Teams. Most of the Twittersphere and press weren't fans of the ad, but we had a little bit of a different take: competi...Show More

One of the best questions you can ask when you're building a product, selling a product, or marketing a product: "is this our problem? or our customer's problem?" Who is this a problem for? Plus Dave shares what its like getting hard feedback from ...Show More

A quick a lesson from David on gratitude and his daily practice. Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn m...Show More

David shares a story about getting bills from two products (Slack and Trell), his reaction to both, and what it made him think about pricing. We talk about how we're thinking about pricing at Drift and aligning our incentives with our customer's suc...Show More

We each share three books that have had the biggest impact on us. It was hard to get David to narrow his list down to three, but we made it work for this episode :) Here are all of the books we mention on this episode: Walden - Henry David Thoreau...Show More

This week on Seeking Wisdom, we’re talking about why David doesn’t agree with the phrase “product managers are CEO’s of their products” -- plus a quick book preview and a salute to our friends at MailChimp. Here’s the link to the MailChimp story in ...Show More

David tells us why he made the decision to start Drift. We thought we'd rewind back this week to tell the backstory on Drift and the connect between all of David's previous companies. PS. In a few weeks we’re launching our first book -- and just li...Show More

There's one thing no one tells you about your career: how to work. So, this week on Seeking Wisdom we're going to talk about how to work. We talk about how to run your 1:1's, managing up, and the importance of proactively communicating and showing y...Show More

People don’t care about what your product does. They care about what they can do with your product. This week on Seeking Wisdom, we’re talking about how to get people to care with your product — and why it all starts with understanding that people ...Show More

We talk about productivity and routines a lot on Seeking Wisdom, and nothing kills both of those things more than travel (especially when you have to travel for work). So today we're talking about how to stay on point and stick to your routines when...Show More

Struggling to start a new habit or make progress toward a new goal? Here's the reason why (and how to fix it). Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/daveg...Show More

A simple way to classify customer feedback (and what to do with it). Here are the quick notes from what we mention on this episode: UX Issues - How do I... - What happens when... - I tried to... Product Marketing Issues - Can I... - How do you com...Show More

We're talking about one of our favorite books, "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com...Show More

Be careful who you're taking advice from. This one started with a tweet from David that asked: "Has the person giving you advice achieved the results you seek? Be careful with whose advice you follow." So we're kicking off a new format: Five Minut...Show More

This is an interview with David and Gail Goodman (former CEO of Constant Contact)from 2010. We thought it would be fun to dig in the crates a little bit, and this is a gem -- Gail was the CEO of Contact Contact and really one of the leaders in SaaS,...Show More

The secret to coming up with better ideas. "Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly,...Show More

Hiring is hard. Luckily I was able to get David to go behind the scenes and share some of his hiring secrets on this episode of Seeking Wisdom. It's all about relying on your senses -- not on a resume. Join the community of Seeking Wisdom listener...Show More

A little impromptu episode of Seeking Wisdom to head into the weekend on the biggest mistake we've each made in our careers + some book recommendations if you need something new to read. Join the community of Seeking Wisdom listeners at seekingwisdo...Show More

There's one question that no one asks you before you start a company: Are you ready for the struggle? Malcolm Gladwell talks about the 10,000 hours. Jason Lemkin talks about giving a full 24 month commitment just to hit initial traction. Seth Godin ...Show More

No roadmaps. No public launch dates. That’s how our product team works at Drift. It’s how David did things at HubSpot, and Performable, and all the way back. But the "product roadmap” is one of the most essential parts of any product organizations....Show More

Why great products don't always win, plus David is hiring an MBA to work with him at Drift. Show Notes: Great products don't always win. Time and time again this proves to be true (by great we mean products that are technically superior, have the...Show More

We want your questions! We want to do a listener generated episode where we just sit down and go through YOUR questions. So - what do you want to know? Ask us anything. Send a tweet to Drift on Twitter: twitter.com/drift with a question and we'll ...Show More

Seeking Wisdom is about more than tech. It's about learning and getting better. So it's time we start talking about more than tech. Today we're talking about fitness - two things that we're both passionate about - and two things that both hold a lot...Show More

We talk about books all the time on Seeking Wisdom and thought we’d start reviewing some of our favorites right here on the podcast. Today, we’re talking about The New One Minute Manager, a great (and short) book on management from Kenneth Blanchard...Show More

A few weeks ago, we were browsing articles on Inbound.org and came across an article from a guy named Nat Eliason titled: "I’m killing most of my email capture. Here’s why.” Sound familiar? That's the exact same thing that we did at Drift a few mon...Show More