Influence Pros

Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron

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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicle...Show More

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Why Long-Term Collaborations Yield Greater ROI

41:16 | Dec 14th, 2016

Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and...Show More

Why Influencers Are Key to Transforming the Marketing Landscape

46:39 | Dec 7th, 2016

Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and...Show More

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How to Use Influencer and Advocate Marketers at the Top of Your Sales Funnel

36:51 | Nov 30th, 2016

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversat...Show More

How Conversation Research Makes Your Influencer Marketing Campaigns Rock

42:40 | Nov 23rd, 2016

Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships. S...Show More

Why Forming Authentic Partnerships is Key to Influencer Marketing Success

34:01 | Nov 16th, 2016

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing....Show More