University Social Pro: Social Media & Digital Marketing for Higher Education Podcast
1) USP14 - Podcasting for Higher Education at Social Media Strategies Summit 2016
I recently had the wonderful opportunity to present at the 2016 Higher Education Social Media Strategies Summit in Boston, and was fortune enough to team up with my friend and fellow NYU colleague and...Show More
USP14 - Podcasting for Higher Education at Social Media Strategies Summit 2016
34:37 | Nov 5th, 2016
2) USP13 - The Hidden Stories That Connect Us with Jason Hollander
Every university campus around the world is full of interesting, passionate people who can too easily become invisible in the fabric of a university - the landscapers, the security guards, the electri...Show More
3) USP12 - Hyperlocal Social for On-Campus Housing with Meghan Jagnow
Fitting with our recurring theme of doing more with less and punching above our weight class, I am joined today by Meghan Jagnow who is using social media as a strategic tool to deliver just the right...Show More
4) USP11 - Inside the Lab: Science Research for a Wider Audience with Arezu Sarvestani
In this conversation I’m talking with Arezu Sarvestani of the University of California, San Francisco about a topic that I think is going to hit home for any of you communications folks who work direc...Show More
5) USP10 - Mobilizing Your Street Team with Cassandra Bizzaro
If you’re listening to this on or around its release date of May 18, 2016, you’re likely either heading into, in the middle of, or emerging from the whirlwind of graduation activities that happens aro...Show More
6) USP9 - Punching Above Your Digital Weight Class with Seth Odell
Today I’m talking with Seth Odell about the future of higher education marketing, how to really think deeply about the audiences we serve, and perhaps most importantly - as it’s pretty core to the mis...Show More
7) USP8 - 360 Video: A New World of Storytelling with Taylor Stakes
Today’s conversation is all about 360 video! We’re going to talk about what exactly this thing it is, how it’s currently being used in higher education and some of the pros and cons of incorporating 3...Show More
8) USP7 - Persuasive Pitching: From Concept to Execution
Welcome to this BONUS session number seven of the university social pro podcast. In this session we’re going to deviate a little from the usual protocol - I won’t be having the typical conversation wi...Show More
9) USP6 - Strengthening Community through Purpose-Driven Events with Brad Thompson
If we look beyond the pizza boxes, the email reminders and the bulletin boards peppered with promotional flyers, events on university campuses take on a much richer meaning in the lives of our student...Show More
USP6 - Strengthening Community through Purpose-Driven Events with Brad Thompson
57:35 | Mar 30th, 2016
10) USP5 - Cultivating Student Ambassadors with Alyssa Levenberg
Capturing the “voice of the students”… that’s the goal, right? If we can better understand their concerns, wishes and anxieties, we can better serve students and communicate what campus resources are ...Show More