The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast
1) Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your cha...Show More
2) PPC Basics: How to Improve Quality Score (Episode 483)
This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Ch...Show More
3) PPC Basics: How To Manage a Search Campaign (Episode 482)
Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really tha...Show More
4) A Warning to 10+ Year Old Accounts (Episode 481)
This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas th...Show More
5) Huge Q&A About Google Ads (Episode 480)
This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If yo...Show More
6) How to Revive a Stale Campaign (Episode 479)
This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days...Show More
7) How to Stop Spam and Bot Traffic & Leads (Episode 478)
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile ...Show More
8) Answering Your Questions About Google Ads (Episode 477)
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies...Show More
9) The Right Way to Use Audiences (Episode 476)
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discus...Show More
10) When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks ...Show More