The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast
1) Your Paid Search Questions Answered (Episode 504)
How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with C...Show More
2) #1 Secret to Improving Broad Match Keywords (Episode 503)
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best...Show More
3) How Exact Match Keywords Actually Function (Episode 502)
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you r...Show More
4) Demystifying Performance Max (Episode 501)
This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor. T...Show More
5) 6 REALLY GOOD Questions from Listeners (Episode 500)
This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google,...Show More
6) 3 Reasons Your Google Ads is Wasting Money (Episode 499)
Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic ...Show More
7) Big Changes Coming to Shopping Campaigns in February (Episode 498)
Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Ch...Show More
8) Q&A: Answering Questions from Listeners (Episode 497)
Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we a...Show More
9) PPC for Home Services is Dying (Episode 496)
This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc i...Show More
10) Ranking Bid Strategies From Worst to Best (Episode 495)
This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BE...Show More