The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast
1) Let's Audit an Account with 29.6% Optimization Score (Episode 491)
This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Le...Show More
2) How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)
Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method a...Show More
3) Answering PPC Questions from Subscribers (Episode 489)
Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not ...Show More
4) PPC Basics - How to Pick The Best Keywords (Episode 488)
This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their b...Show More
5) PPC Basics - Building Your First Campaign (Episode 487)
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for th...Show More
6) Should You Try Microsoft Ads? (Episode 486)
This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their ...Show More
7) PPC Basics: How to Get Phone Calls (Episode 485)
This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major ad...Show More
8) Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your cha...Show More
9) PPC Basics: How to Improve Quality Score (Episode 483)
This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Ch...Show More
10) PPC Basics: How To Manage a Search Campaign (Episode 482)
Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really tha...Show More