Paid Search Magic Podcast
1) 061: March 2019 News Current Events & Controversy
This is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy rela...Show More
2) 060: Keeping up with Google Grants with Eddie Laing
This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Gra...Show More
3) 059: Conversational Marketing with Dave Gerhardt
This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that c...Show More
4) 058: How to Speak Your Client’s Love Language
This is episode #58, and it’s valentines day. So in keeping with that theme, we’re talking about how to speak your client’s love language. We’ll reveal tips and overlooked ways to build rapport and...Show More
5) 056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep exper...Show More
056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
46:40 | Feb 5th, 2019
6) 055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover...Show More
7) 054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients
Welcome to the Paid Search Magic Podcast. After polling users, colleagues and members of our group, it's pretty clear what most people are interested in: finding and winning the business of dream c...Show More
8) 053: Setting the Right Client Expectations
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #53, and today we’re tal...Show More
9) 052 January 2019 News Current Events & Controversy
Welcome to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Welcome back everyone! James and I took some time...Show More
10) 051: Quality Score: The Art, the Science, the Mystery
This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of qu...Show More