Marketing News Canada Podcast
1) Imposter Syndrome, Authentic Content & Using AI Responsibly in Marketing
Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Foun...Show More
2) Customer Journeys That Convert Again and Again
Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville B...Show More
3) From Ignored to Embraced: How Inclusive Marketing Builds Stronger Brands
Recorded live at the 2025 SocialWest Conference in Calgary, guest host Meredith McKeough sits down with Josephine Mary David, Communications and Partnerships Lead at Pedesting, for this episode of the...Show More
4) The Strategy of Everything: How to Think More Clearly and Lead Better Marketing
Recorded live at Caglary's SocialWest in June of 2025, this episode of the Marketing News Canada podcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Ho...Show More
The Strategy of Everything: How to Think More Clearly and Lead Better Marketing
30:01 | Dec 23rd, 2025
5) Why Skipping Marketing Fundamentals Is Hurting Your Results
Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a mar...Show More
6) Building an Influencer Marketing Strategy that Converts
Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Taze...Show More
7) From Beer to Big Ideas: Why Guest Experience & Storytelling Build Beloved Brands
Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Mere...Show More
From Beer to Big Ideas: Why Guest Experience & Storytelling Build Beloved Brands
27:36 | Dec 19th, 2025
8) Search Engine Optimization Is Dead. Long Live Search Everywhere
Recorded live at SocialWest 2025 at the Calgary TELUS Convention Centre, this episode features a conversation with Neil Patel, New York Times bestselling author and co-founder of NP Digital, hosted by...Show More
9) When UX Turns Hostile: Spotting (and Stopping) Enshittification
Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore th...Show More
10) Cracking the Meta Ads Code: Scaling Sanely in a Shifting Landscape
In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and gue...Show More