An Advertising Revolution: "Black People Are Not Dark-Skinned White People"
Code Switch ›28:14 | Sep 6th, 2017
How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Blac...Show More
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By identifying African Americans as a consumer group with unique needs, pioneering black ad exec Tom Burrell ushered in the age of targeted, pinpoint advertising.