Behind the Numbers: an eMarketer Podcast
1) The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are goi...Show More
2) The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Dir...Show More
3) The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’...Show More
4) The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most f...Show More
5) The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers
On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2...Show More
6) Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show
In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and H...Show More
7) 2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Liste...Show More
8) AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and advice for leaders or teams...Show More
AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries
19:57 | Dec 23rd, 2025
9) The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
On today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Dire...Show More
10) What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; between OpenAI and Apple, who’s most likely to buy who...Show More