Path To Purchase Podcast
1) Episode 33 Video Scripting: Simple Thoughts and Framework.
Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify pr...Show More
2) Episode 32- Sourcing New Customers From Platforms and Booths:
Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand...Show More
3) EP31 : When Is The Best Time To Hire A Marketing Agency?
Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.
4) EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?
Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities...Show More
5) EP29 : Creating New Opportunities With A YouTube Channel For Your Business
Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and pro...Show More
EP29 : Creating New Opportunities With A YouTube Channel For Your Business
36:19 | May 30th, 2017
6) EP28 : Producing Better Quality Videos In A Controlled Environment
What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hos...Show More
7) EP27 : The YouTube ‘End Screen’ Revelation
YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom...Show More
8) EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modalit...Show More
9) EP25 : How To Optimise Customer Relationship Equity
Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episode o...Show More
10) EP24 : The Power Of Offline Advertising
There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss h...Show More