Expert Marketing Matters

32:06 | Feb 27th, 2020

In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate thems...Show More

26:03 | Feb 3rd, 2020

In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosi...Show More

44:04 | Jan 22nd, 2020

In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his cli...Show More

28:32 | Dec 5th, 2019

In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role...Show More

37:42 | Nov 8th, 2019

In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile asses...Show More

45:41 | Oct 17th, 2019

In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new bus...Show More

31:07 | Sep 26th, 2019

Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”

23:50 | Aug 20th, 2019

In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.