Expert Marketing Matters Podcast
1) Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy
Whether you’re just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks. Join me and Oliv...Show More
Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy
29:09 | Dec 3rd, 2021
2) Biz Dev During a Pandemic: How to do Fewer Things Better
Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.
3) Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence
Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between...Show More
4) Expert Content Alone Is Not Enough to Generate New Business
In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.
5) The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started
In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.
6) The Benefits of Specialization
In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand s...Show More
7) Developing a New B2B Marketing Perspective
In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate thems...Show More
8) The State of Content Marketing in 2020
In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosi...Show More
9) The Value Conversation
In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his cli...Show More
10) The Pursuit of Truth
In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role...Show More