Business Book Podcast
1) Brian Jud
An eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore ma...Show More
2) Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial genius on how he wrote his books
The Wizard of Ads was one of my virtual mentors when I began copywriting and has continued to be a man I admire as an entrepreneur, artist, and gem of a human soul. It was my privilege to have him ...Show More
3) The publishing industry's compass Jane Friedman on the divide between print v. digital
Jane Friedman is one of the most well known and well respected professionals in the publishing industry today. She's the author of Chicago Press's "The Business of Being a Writer" as well as "The Auth...Show More
4) Founder of Morgan James, the entrepreneurial publisher.
Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a ...Show More
5) The Most Experienced Ghostwriter in History: Claudia Suzanne
It's my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) "invisible credits" to ...Show More
6) Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter
Matthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.
7) How a Mom-and-Pop Clothing Store Sparked a Bestselling Book
Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it...Show More
8) Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing
Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.
9) Leading the Business Book Industry's Leading Business
Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but s...Show More
10) Grammar Girl Talks About Why Perfect Is the Enemy of Good and How She Wrote a Book from a Wall of Post-Its
Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on ...Show More