The Push Podcast
1) S3 E47: When Marketers Market Themselves: The Pressure to Be Perfect and Why Self-Promotion Feels Unnatural (with Chanel Clark)
Building a brand is hard enough; but when youâre a marketer, the challenge intensifies. You feel the pressure to be perfect, and every misstep feels like you âshouldâve known better.â Brand Strategis...Show More
2) S3 E46: The Marketing Objectives Paradox: Promises Get Remembered
Every marketer knows the value of objectives, they help you prioritise, decide what to push, and what to park. But hereâs the paradox: the very objectives that keep you focused can come back to bite ...Show More
3) S3 E45: Marketers vs. Client Beliefs: Why Alignment Outperforms Persuasion (with Ben Reeves)
Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectat...Show More
4) S3 E44: The Referral Drought: A Service Portfolio Issue, Not a Promotion Problem
For small and medium sized brands, referrals feel like the holy grail of growth; no acquisition cost, easier conversions, and a compounding return on past work. But what if youâve done everything rig...Show More
5) S3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping Bloat Your Invoice (with Gerard Doyle)
When youâre paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping? In this episode, Gerard Doyle joins Jack to ...Show More
6) S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way to Explain Differentiation and Distinctiveness to Stakeholders
Differentiation vs. Distinctiveness. Itâs a debate thatâs been looping in marketing circles for years; so whatâs our take? In this episode Jack discusses the effectiveness of both concepts and shares ...Show More
7) S3 E41: When Marketers Hit Burnout: Navigating Boundaries, Workload, and Identity (with Chanel Clark)
In this episode, Jack and Chanel discuss burnout, how marketers are susceptible to it, and how tying your identity in a high-growth brand can be addictive, but unsustainable. We cover: How running 2 s...Show More
8) S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods. In this episode, weâll share an effective analogy that helps stakeholde...Show More
9) S3 E39: When Marketing Is Reactive: You Ship, You Pivot, You Drift
In this episode, Ben and Jack talk about the chaos that comes when every campaign, landing page, or price change is a response to right now. If youâve ever found yourself dropping everything to chase...Show More
10) S3 E38: Short-Term B2B Sales: A Go-To Playbook
What do you do when you're under pressure to deliver B2B sales.....fast? In this solo episode, Jack breaks down the exact moves he makes when he or his clients need to drive short-term revenue. This i...Show More