Merchants of Dirt Podcast
1) 50 Lessons Learned from Being a Race Director
Welcome to an information-packed 50th episode of Merchants of Dirt and thank you for listening! Listen along as I help you take the mystery out of outdoor race direction with 50 lessons learned from b...Show More
2) Racing support services you can outsource
Racing Support Services is an entire industry that exists to make your racing business easier to manage, provide you professional services that you do not have to do yourself, and can free you up to b...Show More
3) Are you a women-friendly race director? - MOD048
If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to...Show More
4) Bad Crews have Worse Leaders - MOD047
The reason bad crews have worse leaders has everything to do with a race director that hires their friends, allows them to say and do anything they want, and approves of their bad behavior by doing no...Show More
5) Spectator Friendly Race Formats - MOD046
Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.
6) Head Counts Matter - MOD045
Your accountability to your customers begins when they arrive at your venue, and only ends when you are certain they have left your venue safely.
7) Yesterday Is Too Late For Insurance - MOD044
Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.
8) Tales from the Collegiate Sports Laboratory - MOD043
Collegiate sports clubs can give college kids a platform for racing while serving as your personal laboratory for testing your race direction ideas.
9) Outreach and the Art of Recreational Engineering - MOD042
There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.
10) Make event management jelly with Jennifer Crawford - MOD041
Enter the Jellysode -- Jennifer “Jelly” Crawford from The JellyVision Show is the founder and event director of DC Podfest, a small but scrappy podcasting conference held once a year in Washington, DC...Show More