Twenty Thousand Hertz

#100 | Ta-dum! It's Netflix

26:28 | Aug 5th

6 recommendations

The Netflix ta-dum sound has quickly become one of the most iconic sound logos of our generation. I bet you can hear it in your head right now. This sound is heard countless times, every single day, a...Show More


Recommendations

kyotea recommended:Oct 16th

Incredible the amount of effort to create something short but so iconic! I find it quite cool that an old guitar tool set the foundation for the sonic branding.

I thought this episode was:

😲 Fascinating
🤓 Insightful

mo-to recommended:Sep 29th

Curious about that familiar “Ta Dum” of Netflix? Learn in this episode how Netflix’s sound mark was created and the collaboration between composers and Netflix’s VP of Product! You’ll hear about the process of choosing the sounds but make it short enough to be iconic 🤓🎶

I thought this episode was:

😊 Delightful
😲 Fascinating
🤓 Insightful

mcu recommended:Aug 24th

Fun episode! Never would’ve found this without this platform :) Thank you!

I thought this episode was:

😊 Delightful
😲 Fascinating
💡 Educational

jennxAug 24th

@mcu same! Glad I found this gem

jennx recommended:Aug 23rd

Fascinating stuff on sonic branding and how Netflix’s iconic sound logo was produced

I thought this episode was:

😲 Shocking

phocks recommended:Aug 19th

It took how long to make the Netflix sound?????? Also I didn't know they actually have 2 sounds!

I thought this episode was:

🧐 Intriguing
😲 Shocking

mmAug 19th

@phocks It totally gives you a new appreciation for sound design!

jennxAug 23rd

@mm @phocks sonic branding is so overlooked! Glad I found this episode

mm recommended:Aug 16th

The making of one of the best sonic logos! There’s so much craft, strategy, and research that goes into a couple seconds of sounds. Fascinating episode.

I thought this episode was:

💡 Educational
🧐 Intriguing
🤔 Thought-provoking