Building a Law Firm

Christopher Small

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Building a Law Firm with Christopher Small is all about how to start, build, market, grow, scale, sell, manage, lead and create the life of your dreams with a law firm. Episodes will include interviews with successful law firm owners, social media ex...Show More

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Where Have I Been? | Building a Law Firm 124

09:55 | Oct 26th, 2018

It has been quite some time since I last posted a podcast show here, and I wanted to end the drought and tell you a little bit about what I've been doing. It all boils down to four main things. First, the law firm got REALLY busy. So busy, in f...Show More

Don’t Let August Slip Through the Cracks

08:30 | Sep 3rd, 2018

Don't Let August Slip Through the Cracks August is a month when most people take a vacation. Not much work gets done. It's REAL easy to write August off and tell yourself "in September I'll get back in the game." It's REAL easy to say "my...Show More

Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

14:35 | Aug 6th, 2018

Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at http://cmslawfirm.com) and WA Probate TV (see it at http://pain-free-probate.com) account for a tremendous amount of my business. Ther...Show More

Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

14:35 | Aug 6th, 2018

Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at http://cmslawfirm.com) and WA Probate TV (see it at http://pain-free-probate.com) account for a tremendous amount of my business. Ther...Show More

Stop Listening to Law Firm Marketing Advice from Your Mother | Building a Law Firm 121

10:17 | Jul 16th, 2018

Stop Listening to Law Firm Marketing Advice from Your Mother I was playing golf with a guy last week that was not good. He wasn't terrible, but you could definitely tell he was a beginner. As we made our way around the course one of the othe...Show More

Stop Listening to Law Firm Marketing Advice from Your Mother | Building a Law Firm 121

10:17 | Jul 16th, 2018

Stop Listening to Law Firm Marketing Advice from Your Mother I was playing golf with a guy last week that was not good. He wasn't terrible, but you could definitely tell he was a beginner. As we made our way around the course one of the othe...Show More

3 Hidden Reasons You Won’t Advertise Your Law Firm | Building a Law Firm 120

27:41 | Jul 9th, 2018

3 Reasons You Won't Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As m...Show More

3 Hidden Reasons You Won’t Advertise Your Law Firm | Building a Law Firm 120

27:41 | Jul 9th, 2018

3 Reasons You Won't Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As m...Show More

119: It’s Not Supposed to be Easy…

07:33 | Jul 2nd, 2018

It's Not Supposed to Be Easy... Systems and processes are necessary for efficiency, a consistent experience and work product, and effectiveness. But make no mistake about it, you are still going to have to will yourself to success every day. ...Show More

119: It’s Not Supposed to be Easy…

07:33 | Jul 2nd, 2018

It's Not Supposed to Be Easy... Systems and processes are necessary for efficiency, a consistent experience and work product, and effectiveness. But make no mistake about it, you are still going to have to will yourself to success every day. ...Show More

118: 5 Reasons Your Law Firm Website Sucks

15:39 | Jun 25th, 2018

5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day... And most of them suck. I thought I'd run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make ...Show More

118: 5 Reasons Your Law Firm Website Sucks

15:39 | Jun 25th, 2018

5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day... And most of them suck. I thought I'd run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make ...Show More

117: No More Excuses

08:31 | Jun 18th, 2018

No More Excuses Every two weeks I have a meeting with a couple of financial advisors. They are more than just referral partners, they are friends. Almost every time, without fail, by the end our lunch we start talking about marketing and what e...Show More

117: No More Excuses

08:31 | Jun 18th, 2018

No More Excuses Every two weeks I have a meeting with a couple of financial advisors. They are more than just referral partners, they are friends. Almost every time, without fail, by the end our lunch we start talking about marketing and what e...Show More

116: How I’d Spend $500 on Law Firm Marketing

17:28 | Jun 11th, 2018

How I'd Spend $500 on Law Firm Marketing So you've got an extra $500 in the bank account and you know you should be using it on law firm marketing but you're not sure what to do? Today I'm going to tell you what I'd do with it (and you might wa...Show More

116: How I’d Spend $500 on Law Firm Marketing

17:28 | Jun 11th, 2018

How I'd Spend $500 on Law Firm Marketing So you've got an extra $500 in the bank account and you know you should be using it on law firm marketing but you're not sure what to do? Today I'm going to tell you what I'd do with it (and you might wa...Show More

115: 5 Law Firm Lessons Learned from My Vacation

14:36 | May 28th, 2018

5 Law Firm Lessons Learned from Vacation A few weeks ago I took a vacation. We packed up our bags and went to Palm Spring, California for 6 days. I played golf, I jumped in the pool, I went to Stagecoach, I hung with my family, I had a really f...Show More

115: 5 Law Firm Lessons Learned from My Vacation

14:36 | May 28th, 2018

5 Law Firm Lessons Learned from Vacation A few weeks ago I took a vacation. We packed up our bags and went to Palm Spring, California for 6 days. I played golf, I jumped in the pool, I went to Stagecoach, I hung with my family, I had a really f...Show More

114: How to Get Your Law Firm Into the Google Maps Three Pack

09:15 | May 14th, 2018

How to Get Your Law Firm into the Google Maps 3 Pack In my private Facebook group for my Lifestyle Law Firm Accelerator peeps someone asked a question about getting their law firm into the Google Maps 3 pack. More specifically, their question w...Show More

114: How to Get Your Law Firm Into the Google Maps Three Pack

09:15 | May 14th, 2018

How to Get Your Law Firm into the Google Maps 3 Pack In my private Facebook group for my Lifestyle Law Firm Accelerator peeps someone asked a question about getting their law firm into the Google Maps 3 pack. More specifically, their question w...Show More

113: How I’d Start a Law Firm TODAY

17:19 | May 10th, 2018

What I Would Do If I Were Starting a Law Firm From Scratch TODAY I figured today would be a good day to get a little tactical and stop talking about mindset all the time when it comes to starting a law firm. So today we're going to hop in the h...Show More

113: How I’d Start a Law Firm TODAY

17:19 | May 10th, 2018

What I Would Do If I Were Starting a Law Firm From Scratch TODAY I figured today would be a good day to get a little tactical and stop talking about mindset all the time when it comes to starting a law firm. So today we're going to hop in the h...Show More

112: Your Lawyer Ego is Your Enemy

07:44 | Apr 26th, 2018

Your Lawyer Ego is Your Enemy Ever wonder why starting a law firm is so hard? Why your law firm marketing efforts don't work? Why, no matter what you do you seem to always regress to the middle? The reason is simple - your ego is getting ...Show More

112: Your Lawyer Ego is Your Enemy

07:44 | Apr 26th, 2018

Your Lawyer Ego is Your Enemy Ever wonder why starting a law firm is so hard? Why your law firm marketing efforts don't work? Why, no matter what you do you seem to always regress to the middle? The reason is simple - your ego is getting ...Show More

111: Pricing Law Firm Services Clients Can’t Wait to Pay

12:38 | Apr 23rd, 2018

Pricing Law Firm Services Clients Can't Wait to Pay Yesterday I had an interesting conversation with one of my law firm owner clients about pricing. He was trying to figure out how to price a one off product he was presenting to a client and he...Show More

111: Pricing Law Firm Services Clients Can’t Wait to Pay

12:38 | Apr 23rd, 2018

Pricing Law Firm Services Clients Can't Wait to Pay Yesterday I had an interesting conversation with one of my law firm owner clients about pricing. He was trying to figure out how to price a one off product he was presenting to a client and he...Show More

Should I Start a Law Firm YouTube Show? | BLF 110

09:26 | Apr 19th, 2018

Should I Start a Law Firm YouTube Show? To answer this question I must first ask you a couple of other questions. 1. Are you interested in being seen as a thought leader in your law firm/city/practice area? 2. Are you interested in people co...Show More

Should I Start a Law Firm YouTube Show? | BLF 110

09:26 | Apr 19th, 2018

Should I Start a Law Firm YouTube Show? To answer this question I must first ask you a couple of other questions. 1. Are you interested in being seen as a thought leader in your law firm/city/practice area? 2. Are you interested in people co...Show More

109: Great Law Firm Owners Don’t Have to Wake Up Early

13:18 | Apr 16th, 2018

Great Law Firm Owners Don't Have to Wake Up Early For some reason I had it in my head recently that to be successful I had to wake up early. I spent a lot of time thinking about what a great law firm owner I'd be when I started waking up at 5 a...Show More

109: Great Law Firm Owners Don’t Have to Wake Up Early

13:18 | Apr 16th, 2018

Great Law Firm Owners Don't Have to Wake Up Early For some reason I had it in my head recently that to be successful I had to wake up early. I spent a lot of time thinking about what a great law firm owner I'd be when I started waking up at 5 a...Show More

108: Your Attitude is Your Liability

10:27 | Apr 12th, 2018

Your Attitude is Your Liability I had a conversation with an Infinity Clients Workshop member the other day that really kind of made me mad. See, things weren't going well for him. He was encountering a lot of resistance in his life. And ...Show More

108: Your Attitude is Your Liability

10:27 | Apr 12th, 2018

Your Attitude is Your Liability I had a conversation with an Infinity Clients Workshop member the other day that really kind of made me mad. See, things weren't going well for him. He was encountering a lot of resistance in his life. And ...Show More

107: 5 Mistakes of Struggling Law Firm Owners

17:17 | Apr 9th, 2018

5 Mistakes of Struggling Law Firm Owners I see it all the time. Law firm owners struggling. Grinding hard but not seeing the results they want. And they can't figure out what the problem is. Well, today I decided to tackle five of the mos...Show More

107: 5 Mistakes of Struggling Law Firm Owners

17:17 | Apr 9th, 2018

5 Mistakes of Struggling Law Firm Owners I see it all the time. Law firm owners struggling. Grinding hard but not seeing the results they want. And they can't figure out what the problem is. Well, today I decided to tackle five of the mos...Show More

Q2 Law Firm Goals | BLF 106

09:23 | Apr 5th, 2018

Q2 Law Firm Goals In the last episode I looked back at my Q1 law firm goals and reflected on how I'd done and the progress I made. This time we're looking forward to Q2 and laying out our law firm goals. To get the full scoop you're going to...Show More

Q2 Law Firm Goals | BLF 106

09:23 | Apr 5th, 2018

Q2 Law Firm Goals In the last episode I looked back at my Q1 law firm goals and reflected on how I'd done and the progress I made. This time we're looking forward to Q2 and laying out our law firm goals. To get the full scoop you're going to...Show More

105: Q1 Law Firm Goals Review

10:46 | Apr 4th, 2018

Law Firm Goals Q1 Review Can you believe the first quarter of 2018 is already over? Are you and your law firm where you expected you'd be right now? Sadly (though expectedly), I'm NOT where I thought I would be. In fact, I'm not anywhere CLO...Show More

105: Q1 Law Firm Goals Review

10:46 | Apr 4th, 2018

Law Firm Goals Q1 Review Can you believe the first quarter of 2018 is already over? Are you and your law firm where you expected you'd be right now? Sadly (though expectedly), I'm NOT where I thought I would be. In fact, I'm not anywhere CLO...Show More

104: How I Create Systems and Processes

10:51 | Mar 29th, 2018

How I Create Systems and Processes Systems and processes are everything. I have a coaching client who knows how valuable they are, is dying to create/implement them, but just can't. His excuse is that he just doesn't have enough time. Her...Show More

104: How I Create Systems and Processes

10:51 | Mar 29th, 2018

How I Create Systems and Processes Systems and processes are everything. I have a coaching client who knows how valuable they are, is dying to create/implement them, but just can't. His excuse is that he just doesn't have enough time. Her...Show More

103: Why You Should Avoid Bitcoin

08:39 | Mar 26th, 2018

Why You Should Avoid Bitcoin Bitcoin was, for a long time, the hottest thing going. The returns were staggering. There seemed to be no end in sight to it's growth. We all know things have changed recently, but I wanted to talk about why you ...Show More

103: Why You Should Avoid Bitcoin

08:39 | Mar 26th, 2018

Why You Should Avoid Bitcoin Bitcoin was, for a long time, the hottest thing going. The returns were staggering. There seemed to be no end in sight to it's growth. We all know things have changed recently, but I wanted to talk about why you ...Show More

102: How to Create a Lifestyle Law Firm

09:08 | Mar 15th, 2018

How to Create a Lifestyle Law Firm I have good news and I have bad news. The good news is, it is 100% possible to create a lifestyle law firm. What is that? It's the thing that allows you to do EXACTLY what you want to do. Spend time with...Show More

102: How to Create a Lifestyle Law Firm

09:08 | Mar 15th, 2018

How to Create a Lifestyle Law Firm I have good news and I have bad news. The good news is, it is 100% possible to create a lifestyle law firm. What is that? It's the thing that allows you to do EXACTLY what you want to do. Spend time with...Show More

101: It’s Time to Stop Talking…

11:33 | Mar 12th, 2018

It's Time to Stop Talking... Do any of these things sound familiar to you? "I need to work ON my business instead of IN my business." "I just don't have time to create content." "I need to do a little more research on that thing before I ...Show More

101: It’s Time to Stop Talking…

11:33 | Mar 12th, 2018

It's Time to Stop Talking... Do any of these things sound familiar to you? "I need to work ON my business instead of IN my business." "I just don't have time to create content." "I need to do a little more research on that thing before I ...Show More

Networking Secrets: Be Selfish | BLF 100

06:57 | Mar 8th, 2018

Networking Secrets: Be Selfish... When it comes to networking and starting your law firm it's really easy to fall into the habit of saying yes to everything. Yes, I'll take that coffee with you. Yes, I'll go that "networking" event. Yes, ...Show More

Networking Secrets: Be Selfish | BLF 100

06:57 | Mar 8th, 2018

Networking Secrets: Be Selfish... When it comes to networking and starting your law firm it's really easy to fall into the habit of saying yes to everything. Yes, I'll take that coffee with you. Yes, I'll go that "networking" event. Yes, ...Show More

099: Mindset Secrets – The 25 Hour Work Week

09:20 | Mar 5th, 2018

Law Firm Mindset Secrets: The 25 Hour Work Week I was sitting around the other day thinking about everyone in Infinity Clients Workshop and how I could better help them get ahead with their law firms and I started doing some calculating. My law...Show More

099: Mindset Secrets – The 25 Hour Work Week

09:20 | Mar 5th, 2018

Law Firm Mindset Secrets: The 25 Hour Work Week I was sitting around the other day thinking about everyone in Infinity Clients Workshop and how I could better help them get ahead with their law firms and I started doing some calculating. My law...Show More

098: SEO Secrets – How Long Before My Law Firm SEO Works

09:26 | Mar 1st, 2018

SEO Secrets: How Long Before My Law Firm SEO Works? When I started my first law firm 8 years ago or so I thought SEO was the best thing since sliced bread. It was easy. It was cheap. It was effective. That trifecta was a winning combination ...Show More

098: SEO Secrets – How Long Before My Law Firm SEO Works

09:26 | Mar 1st, 2018

SEO Secrets: How Long Before My Law Firm SEO Works? When I started my first law firm 8 years ago or so I thought SEO was the best thing since sliced bread. It was easy. It was cheap. It was effective. That trifecta was a winning combination ...Show More

097: Mindset Secrets – Why I Love Law Firm Marketing

11:14 | Feb 26th, 2018

Law Firm Mindset Secrets: Why I Love Law Firm Marketing I love law firm marketing. I love doing whatever I can to get new clients to come to my firm. And by the end of this episode I want you to love law firm marketing too. I wasn't alway...Show More

097: Mindset Secrets – Why I Love Law Firm Marketing

11:14 | Feb 26th, 2018

Law Firm Mindset Secrets: Why I Love Law Firm Marketing I love law firm marketing. I love doing whatever I can to get new clients to come to my firm. And by the end of this episode I want you to love law firm marketing too. I wasn't alway...Show More

096: Email Marketing Secrets: ONE Thing That Makes All the Difference

06:58 | Feb 22nd, 2018

Email Marketing Secrets: ONE Thing That Makes All the Difference If I asked you to list a few things that you think might be this ONE thing that I'm talking about you'd probably come up with some ideas. Make sure the headline is catchy. Chec...Show More

096: Email Marketing Secrets: ONE Thing That Makes All the Difference

06:58 | Feb 22nd, 2018

Email Marketing Secrets: ONE Thing That Makes All the Difference If I asked you to list a few things that you think might be this ONE thing that I'm talking about you'd probably come up with some ideas. Make sure the headline is catchy. Chec...Show More

095: Mindset Secrets – Embrace The Monotony Of Success

11:34 | Feb 20th, 2018

Law Firm Mindset Secrets: Embrace the Monotony of Success If there is one lesson that I've learned over the years that has had the most profound effect on my business it is this: business success takes time. It takes waking up day after day,...Show More

095: Mindset Secrets – Embrace The Monotony Of Success

11:34 | Feb 20th, 2018

Law Firm Mindset Secrets: Embrace the Monotony of Success If there is one lesson that I've learned over the years that has had the most profound effect on my business it is this: business success takes time. It takes waking up day after day,...Show More

094: Mindset Secrets – Stop Playing By The “Rules

07:49 | Feb 15th, 2018

Mindset Secrets: Stop Playing By the "Rules" All of us live by unwritten "rules" we tell ourselves. "I don't have enough experience to enter this market." "I look too young to be taken seriously." "Credit cards are dangerous and should ne...Show More

094: Mindset Secrets – Stop Playing By The “Rules

07:49 | Feb 15th, 2018

Mindset Secrets: Stop Playing By the "Rules" All of us live by unwritten "rules" we tell ourselves. "I don't have enough experience to enter this market." "I look too young to be taken seriously." "Credit cards are dangerous and should ne...Show More

093: Facebook Ads Secrets – The Path to Clients for Your Law Firm

10:33 | Feb 12th, 2018

Law Firm Facebook Ads Secrets: The Path to Clients for Your Law Firm If you are starting a law firm or struggling with your law firm you probably know you should be doing some sort of law firm advertising but your not sure what to do. You know ...Show More

093: Facebook Ads Secrets – The Path to Clients for Your Law Firm

10:33 | Feb 12th, 2018

Law Firm Facebook Ads Secrets: The Path to Clients for Your Law Firm If you are starting a law firm or struggling with your law firm you probably know you should be doing some sort of law firm advertising but your not sure what to do. You know ...Show More

092: Google Ads Secrets: Avoid This Costly Mistake

08:22 | Feb 8th, 2018

Google Ads Secrets: Avoid This Costly Mistake At some point after starting a law firm you are going to realize something: there is a ton of money to be made by using Google Ads. Realizing it, and making it work for you are, unfortunately, very ...Show More

092: Google Ads Secrets: Avoid This Costly Mistake

08:22 | Feb 8th, 2018

Google Ads Secrets: Avoid This Costly Mistake At some point after starting a law firm you are going to realize something: there is a ton of money to be made by using Google Ads. Realizing it, and making it work for you are, unfortunately, very ...Show More

091: Networking Secrets – Two Questions I Ask Everyone

09:42 | Feb 5th, 2018

I love networking. It makes me a lot of money. But I used to suck at it. I used to hate it. And part of the reason for that was that I didn't know how to approach it correctly. I was looking for the wrong things. I was talking to the wrong p...Show More

091: Networking Secrets – Two Questions I Ask Everyone

09:42 | Feb 5th, 2018

I love networking. It makes me a lot of money. But I used to suck at it. I used to hate it. And part of the reason for that was that I didn't know how to approach it correctly. I was looking for the wrong things. I was talking to the wrong p...Show More

090: The Secret to Great Law Firm Advertising

09:23 | Feb 1st, 2018

The Secret to Great Law Firm Advertising For at least the first two years of starting my law firm I did ZERO law firm advertising. I survived heavily on SEO and luck, I think. And, I believe my law firm growth suffered because of that. To...Show More

090: The Secret to Great Law Firm Advertising

09:23 | Feb 1st, 2018

The Secret to Great Law Firm Advertising For at least the first two years of starting my law firm I did ZERO law firm advertising. I survived heavily on SEO and luck, I think. And, I believe my law firm growth suffered because of that. To...Show More

089: Cheap Law Firm Does Not Equal Efficient Law Firm

07:49 | Jan 29th, 2018

Cheap Law Firm Does Not Equal Efficient Law Firm I saw someone in the Facebook Group talking proudly about being a true solo, a true one man law firm, and looking for help and guidance on how to make that set up even more efficient. I felt too ...Show More

089: Cheap Law Firm Does Not Equal Efficient Law Firm

07:49 | Jan 29th, 2018

Cheap Law Firm Does Not Equal Efficient Law Firm I saw someone in the Facebook Group talking proudly about being a true solo, a true one man law firm, and looking for help and guidance on how to make that set up even more efficient. I felt too ...Show More

088: Five Law Firm Owner Networking Mistakes

18:45 | Jan 25th, 2018

5 Law Firm Owner Networking Mistakes I talk to law firm owners all the time and I hear and see networking mistakes all the time. Today I wanted to talk about five law firm owner networking mistakes I see, and how to fix them. Because this is...Show More

088: Five Law Firm Owner Networking Mistakes

18:45 | Jan 25th, 2018

5 Law Firm Owner Networking Mistakes I talk to law firm owners all the time and I hear and see networking mistakes all the time. Today I wanted to talk about five law firm owner networking mistakes I see, and how to fix them. Because this is...Show More

087: Law Firm Advertising Myths

17:10 | Jan 22nd, 2018

Law Firm Advertising Myths The other day I had lunch with a financial planner buddy of mine. We were talking about what was working and what wasn't in our businesses. He doesn't like advertising because it's hard (not just the regular hard - th...Show More

087: Law Firm Advertising Myths

17:10 | Jan 22nd, 2018

Law Firm Advertising Myths The other day I had lunch with a financial planner buddy of mine. We were talking about what was working and what wasn't in our businesses. He doesn't like advertising because it's hard (not just the regular hard - th...Show More

086: The Two Roads To Law Firm Success

09:27 | Jan 18th, 2018

The Two Roads to Law Firm Success I just got back from a vacation to Cabo San Lucas (with no kids!) and had some time to reflect on where I'm at and where I want to go. I also had some time to think about what's gotten me to where I am today. ...Show More

086: The Two Roads To Law Firm Success

09:27 | Jan 18th, 2018

The Two Roads to Law Firm Success I just got back from a vacation to Cabo San Lucas (with no kids!) and had some time to reflect on where I'm at and where I want to go. I also had some time to think about what's gotten me to where I am today. ...Show More

085: How I Got People To Exercise

09:22 | Jan 15th, 2018

How I Got People To Exercise This episode isn't really about exercise at all. It's about how the people you hang out with have a profound influence on your world, your actions, and your success (or lack thereof). This is a can't miss episode...Show More

085: How I Got People To Exercise

09:22 | Jan 15th, 2018

How I Got People To Exercise This episode isn't really about exercise at all. It's about how the people you hang out with have a profound influence on your world, your actions, and your success (or lack thereof). This is a can't miss episode...Show More

084: Why Every Lawyer Should Operate as an LLC

10:01 | Jan 11th, 2018

Why Every Lawyer Should Operate As An LLC These new Trump tax changes have thrown every one for a real doozy, but it got me to thinking... There's this old song by Jay-Z and he says something to the effect of: "I'm not a businessman, I'm a b...Show More

084: Why Every Lawyer Should Operate as an LLC

10:01 | Jan 11th, 2018

Why Every Lawyer Should Operate As An LLC These new Trump tax changes have thrown every one for a real doozy, but it got me to thinking... There's this old song by Jay-Z and he says something to the effect of: "I'm not a businessman, I'm a b...Show More

083: How to Brand YOU (personal branding for lawyers)

13:11 | Jan 8th, 2018

How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group (https://buildingalawfirm.com/fb) about creating a personal marketing plan for the year. At first I was like "what is this guy t...Show More

083: How to Brand YOU (personal branding for lawyers)

13:11 | Jan 8th, 2018

How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group (http://buildingalawfirm.com/fb) about creating a personal marketing plan for the year. At first I was like "what is this guy ta...Show More

082: 5 Moves for Law Firm Failure in 2018

11:27 | Jan 4th, 2018

5 Moves for Law Firm Failure in 2018 I have bad news. For most of you, you are going to look back at 2018 and be EXACTLY where you are now. It's not for lack of trying. It's not because of the market. It's because you are going to make th...Show More

082: 5 Moves for Law Firm Failure in 2018

11:27 | Jan 4th, 2018

5 Moves for Law Firm Failure in 2018 I have bad news. For most of you, you are going to look back at 2018 and be EXACTLY where you are now. It's not for lack of trying. It's not because of the market. It's because you are going to make th...Show More

081: My Law Firm Goals for 2018

12:05 | Jan 1st, 2018

My 2018 Law Firm Goals... It's January 1, which means it's time to talk about law firm goals for 2018. For me, the big yearly goal is easy - it's to double my law firm. Where the magic happens is trying to back into that result down to the d...Show More

081: My Law Firm Goals for 2018

12:05 | Jan 1st, 2018

My 2018 Law Firm Goals... It's January 1, which means it's time to talk about law firm goals for 2018. For me, the big yearly goal is easy - it's to double my law firm. Where the magic happens is trying to back into that result down to the d...Show More

080: The First Step To A Six Figure Law Firm

11:00 | Dec 28th, 2017

The First Step To A Six-Figure Law Firm Today I wanted to give you something that you could implement with your firm RIGHT now that will immediately add value to your day and your business. I learned this lesson the hard way with my first law f...Show More

080: The First Step To A Six Figure Law Firm

11:00 | Dec 28th, 2017

The First Step To A Six-Figure Law Firm Today I wanted to give you something that you could implement with your firm RIGHT now that will immediately add value to your day and your business. I learned this lesson the hard way with my first law f...Show More

079: The Best Time To Plant A Tree…

08:13 | Dec 21st, 2017

Stop Looking Backward and Start Getting to Work There is an ancient Chinese proverb that goes something like this: The best time to plant a tree was 20 years ago. The second best time is today. It always happens to me around this time of yea...Show More

079: The Best Time To Plant A Tree…

08:13 | Dec 21st, 2017

Stop Looking Backward and Start Getting to Work There is an ancient Chinese proverb that goes something like this: The best time to plant a tree was 20 years ago. The second best time is today. It always happens to me around this time of yea...Show More

078: A Simple Facebook Law Firm Marketing Strategy

09:50 | Dec 20th, 2017

A Simple Facebook Law Firm Marketing Strategy I've been doing a lot of thinking and planning for 2018 and I've decided that I want Facebook to be a big part of that plan. In looking around at what was working for other people (not in the legal ...Show More

078: A Simple Facebook Law Firm Marketing Strategy

09:50 | Dec 20th, 2017

A Simple Facebook Law Firm Marketing Strategy I've been doing a lot of thinking and planning for 2018 and I've decided that I want Facebook to be a big part of that plan. In looking around at what was working for other people (not in the legal ...Show More

077: Multiple Practice Areas are Bad for Law Firms

13:39 | Dec 14th, 2017

Multiple Practices Areas Are Bad For Law Firms I had a conversation with an Infinity Clients Workshop member last week that I just had to share here today. I was learning a little about his business when he told me he had three different practi...Show More

077: Multiple Practice Areas are Bad for Law Firms

13:39 | Dec 14th, 2017

Multiple Practices Areas Are Bad For Law Firms I had a conversation with an Infinity Clients Workshop member last week that I just had to share here today. I was learning a little about his business when he told me he had three different practi...Show More

076: Repeating Your Law Firm SEO Content

11:13 | Dec 11th, 2017

Repeating Your Law Firm SEO Content I was having a conversation with an Inner Circle member yesterday and we were talking about Law Firm SEO and how difficult it can be to create original content for your law firm. As we got into the discussion...Show More

076: Repeating Your Law Firm SEO Content

11:13 | Dec 11th, 2017

Repeating Your Law Firm SEO Content I was having a conversation with an Inner Circle member yesterday and we were talking about Law Firm SEO and how difficult it can be to create original content for your law firm. As we got into the discussion...Show More

075: How to Create Instant Street Cred

14:21 | Dec 7th, 2017

How To Create Instant Street Cred Got an email from Kareim the other day and this is what he said: One final question (promise!) and I'll get out of your hair: Since most estate planning clients are likely to be older, do you face a stigma, or ...Show More

075: How to Create Instant Street Cred

14:21 | Dec 7th, 2017

How To Create Instant Street Cred Got an email from Kareim the other day and this is what he said: One final question (promise!) and I'll get out of your hair: Since most estate planning clients are likely to be older, do you face a stigma, or ...Show More

074: The Chicken Or The Egg In Business

11:12 | Dec 4th, 2017

The Chicken Or The Egg In Business? I see this all the time when I talk to law firm owners. They want to have more clients, then NEED more clients, but they don't want to spend money on law firm marketing until they have more clients. It's a...Show More

074: The Chicken Or The Egg In Business

11:12 | Dec 4th, 2017

The Chicken Or The Egg In Business? I see this all the time when I talk to law firm owners. They want to have more clients, then NEED more clients, but they don't want to spend money on law firm marketing until they have more clients. It's a...Show More

073: Why Are You Waiting For The New Year?

08:39 | Nov 30th, 2017

Why Are You Waiting For The New Year? 2018 is right around the corner, and for a lot of you that is the perfect excuse to stop working and stop waiting. This episode is all about getting you to stop waiting and start taking action. Instead o...Show More

073: Why Are You Waiting For The New Year?

08:39 | Nov 30th, 2017

Why Are You Waiting For The New Year? 2018 is right around the corner, and for a lot of you that is the perfect excuse to stop working and stop waiting. This episode is all about getting you to stop waiting and start taking action. Instead o...Show More

072: There are No Moral Victories

08:24 | Nov 27th, 2017

There Are No Moral Victories> It's time for us to stop recognizing moral victories and rationalizing away the reasons we aren't doing the law firm marketing activities we should be doing. This episode destroys any excuses you have for not getti...Show More

072: There are No Moral Victories

08:24 | Nov 27th, 2017

There Are No Moral Victories> It's time for us to stop recognizing moral victories and rationalizing away the reasons we aren't doing the law firm marketing activities we should be doing. This episode destroys any excuses you have for not getti...Show More

071: 10 Things I’m Thankful For Right Now

21:54 | Nov 23rd, 2017

10 Things I'm Thankful for Right Now Happy Thanksgiving! In honor of Thanksgiving I thought I'd do a special episode on the 10 things I am thankful for right now. If you are reading this right now, please don't skip over this episode. There ...Show More

071: 10 Things I’m Thankful For Right Now

21:54 | Nov 23rd, 2017

10 Things I'm Thankful for Right Now Happy Thanksgiving! In honor of Thanksgiving I thought I'd do a special episode on the 10 things I am thankful for right now. If you are reading this right now, please don't skip over this episode. There ...Show More

070: How to Plug Your Biggest Law Firm Marketing Leak

14:30 | Nov 20th, 2017

How to Plug Your Biggest Law Firm Marketing Leak Lawyers are known for something out there in the world, and it's not a good thing. This thing, coincidentally, has nothing to do with law firm marketing per se, but it's the symptom of a problem ...Show More

070: How to Plug Your Biggest Law Firm Marketing Leak

14:30 | Nov 20th, 2017

How to Plug Your Biggest Law Firm Marketing Leak Lawyers are known for something out there in the world, and it's not a good thing. This thing, coincidentally, has nothing to do with law firm marketing per se, but it's the symptom of a problem ...Show More

069: The Mistake Holding Back Your Law Firm Success

11:38 | Nov 16th, 2017

The Mistake Holding Back Your Law Firm Success I was at a weekly happy hour I sponsor yesterday talking to some financial planners, and I felt like I'd stepped back in time... They were super excited about a bunch of marketing ideas they had, a...Show More

069: The Mistake Holding Back Your Law Firm Success

11:38 | Nov 16th, 2017

The Mistake Holding Back Your Law Firm Success I was at a weekly happy hour I sponsor yesterday talking to some financial planners, and I felt like I'd stepped back in time... They were super excited about a bunch of marketing ideas they had, a...Show More

068: The Fatal Law Firm Google Ads Mistake

12:27 | Nov 13th, 2017

The Fatal Law Firm Google Ads Mistake I am working on a new law firm google ads campaign and was compelled to create this episode to right a serious wrong I am seeing over and over and over again. As part of my prep for my law firm google ads c...Show More

068: The Fatal Law Firm Google Ads Mistake

12:27 | Nov 13th, 2017

The Fatal Law Firm Google Ads Mistake I am working on a new law firm google ads campaign and was compelled to create this episode to right a serious wrong I am seeing over and over and over again. As part of my prep for my law firm google ads c...Show More

067: Should I Quit My Job and Start a Law Firm?

11:33 | Nov 9th, 2017

Should I Quit My Job and Start a Law Firm? I was asked this question the other day inside the Building a Law Firm Facebook Group (what? you're not there? click here for access) and thought it would be a great podcast episode. The question basic...Show More

067: Should I Quit My Job and Start a Law Firm?

11:33 | Nov 9th, 2017

Should I Quit My Job and Start a Law Firm? I was asked this question the other day inside the Building a Law Firm Facebook Group (what? you're not there? click here for access) and thought it would be a great podcast episode. The question basic...Show More

066: 10 Tips To Use Social Media To Get Law Firm Clients

26:01 | Nov 6th, 2017

10 Tips To Use Social Media To Get Law Firm Clients I must admit, I'm really tired of seeing law firm owners use social media entirely the wrong way. Everyone I talk to tries out social media for a few weeks, gets no new law firm clients, and t...Show More

066: 10 Tips To Use Social Media To Get Law Firm Clients

26:01 | Nov 6th, 2017

10 Tips To Use Social Media To Get Law Firm Clients I must admit, I'm really tired of seeing law firm owners use social media entirely the wrong way. Everyone I talk to tries out social media for a few weeks, gets no new law firm clients, and t...Show More

065: Telling Sign of Law Firm Failure

08:35 | Nov 2nd, 2017

Are You Doomed to Failure? I was on the road to a CLE when I recorded this episode and I was thinking about all of the lawyers and law firm owners out there that view CLE as a nuisance and I got kind of happy. See, I love CLE, and I gladly pay ...Show More

065: Telling Sign of Law Firm Failure

08:35 | Nov 2nd, 2017

Are You Doomed to Failure? I was on the road to a CLE when I recorded this episode and I was thinking about all of the lawyers and law firm owners out there that view CLE as a nuisance and I got kind of happy. See, I love CLE, and I gladly pay ...Show More

064: People Are Coming To Get You

11:01 | Oct 26th, 2017

People Are Coming to Take Your Law Firm There is a storm brewing out there, an effort to subvert all of your work, and if you aren't ready to face it head on, it's going to gobble up your law firm and leave nothing left for you to live on. What...Show More

064: People Are Coming To Get You

11:01 | Oct 26th, 2017

People Are Coming to Take Your Law Firm There is a storm brewing out there, an effort to subvert all of your work, and if you aren't ready to face it head on, it's going to gobble up your law firm and leave nothing left for you to live on. What...Show More

063: Successful Law Firm Advertising Timelines

18:07 | Oct 23rd, 2017

Your Law Firm Advertising Timeline Is Longer Than You Think... Yesterday I launched another Facebook Ads campaign, and I'm really excited about it. I'm excited to see if it works, I'm excited about the possibilities, and I'm excited for its suc...Show More

063: Successful Law Firm Advertising Timelines

18:07 | Oct 23rd, 2017

Your Law Firm Advertising Timeline Is Longer Than You Think... Yesterday I launched another Facebook Ads campaign, and I'm really excited about it. I'm excited to see if it works, I'm excited about the possibilities, and I'm excited for its suc...Show More

062: Your Law Firm Marketing Sucks Because You Aren’t Saying No To the Right Things

06:52 | Oct 19th, 2017

When You Choose One Law Firm Marketing Activity You Are Saying No To Another As an estate planning attorney I tend to hang out with financial planners a lot. What makes that interesting is when we talk about business and what's working for each...Show More

062: Your Law Firm Marketing Sucks Because You Aren’t Saying No To the Right Things

06:52 | Oct 19th, 2017

When You Choose One Law Firm Marketing Activity You Are Saying No To Another As an estate planning attorney I tend to hang out with financial planners a lot. What makes that interesting is when we talk about business and what's working for each...Show More

061: How To Avoid Distraction, Frustration And Fear When Starting Your Law Firm

13:29 | Oct 16th, 2017

How To Avoid Distraction, Frustration, and Fear When Starting Your Law Firm If you're anything like me you have a big problem. You have really big goals and you want to accomplish them really fast. You have a great plan for getting there (if...Show More

061: How To Avoid Distraction, Frustration And Fear When Starting Your Law Firm

13:29 | Oct 16th, 2017

How To Avoid Distraction, Frustration, and Fear When Starting Your Law Firm If you're anything like me you have a big problem. You have really big goals and you want to accomplish them really fast. You have a great plan for getting there (if...Show More

060: The ONLY Way To Market Your Law Firm

09:11 | Oct 12th, 2017

Stop Leg Humping And Start Leading. I'm in a mastermind group with a bunch of business owners making any where from $30K to $500K PER MONTH. All we talk about is sales and marketing and the mindset required to get to where you want to go. Th...Show More

060: The ONLY Way To Market Your Law Firm

09:11 | Oct 12th, 2017

Stop Leg Humping And Start Leading. I'm in a mastermind group with a bunch of business owners making any where from $30K to $500K PER MONTH. All we talk about is sales and marketing and the mindset required to get to where you want to go. Th...Show More

059: How Much Time Should You Spend ‘On’ Your Law Firm

16:37 | Oct 9th, 2017

If you are looking for the answer to the question posed in the podcast you're going to have to listen to the podcast... When I ask people how their business is going they usually say "okay." Then I ask them "what's your biggest challenge?" and ...Show More

059: How Much Time Should You Spend ‘On’ Your Law Firm

16:37 | Oct 9th, 2017

If you are looking for the answer to the question posed in the podcast you're going to have to listen to the podcast... When I ask people how their business is going they usually say "okay." Then I ask them "what's your biggest challenge?" and ...Show More

058: Three Reasons You Won’t Accomplish Your Law Firm Goals in 2017

18:15 | Oct 5th, 2017

You will probably not reach your law firm business goals in 2017 Yep, I said it. I don't believe you will. And there are three reasons for that. Here they are. You Don't Write Your Goals Down When I started my law firm way back in the day I h...Show More

058: Three Reasons You Won’t Accomplish Your Law Firm Goals in 2017

18:15 | Oct 5th, 2017

You will probably not reach your law firm business goals in 2017 Yep, I said it. I don't believe you will. And there are three reasons for that. Here they are. You Don't Write Your Goals Down When I started my law firm way back in the day I h...Show More

057: Preparing For The Next Economic Crash

13:51 | Sep 25th, 2017

The world moves in cycles. Every up has a down. We've been up for a long time (7-10 years) and we're due for a down cycle. Is your law firm ready for a crash? After this it will be. Here are three ways to prepare for the pending econom...Show More

057: Preparing For The Next Economic Crash

13:51 | Sep 25th, 2017

The world moves in cycles. Every up has a down. We've been up for a long time (7-10 years) and we're due for a down cycle. Is your law firm ready for a crash? After this it will be. Here are three ways to prepare for the pending econom...Show More

056: Law Firm Owners with Coaches Go Faster

09:19 | Sep 21st, 2017

There are two ways to get successful at it. [1] Try and fail. Try and fail. Try and fail. Try and succeed. The downside to this method is that the try and fail cycle can last an extremely long time. You can't be sure if you're on the right t...Show More

056: Law Firm Owners with Coaches Go Faster

09:19 | Sep 21st, 2017

There are two ways to get successful at it. [1] Try and fail. Try and fail. Try and fail. Try and succeed. The downside to this method is that the try and fail cycle can last an extremely long time. You can't be sure if you're on the right t...Show More

055: Advice for Law School Students Starting a Law Firm

26:38 | Sep 14th, 2017

There are a couple of people in the Building a Law Firm Facebook group (if you aren't in there yet what are you doing?!) that are law school students thinking about opening their law firms right out of school. There are whole bunch of limiting bel...Show More

055: Advice for Law School Students Starting a Law Firm

26:38 | Sep 14th, 2017

There are a couple of people in the Building a Law Firm Facebook group (if you aren't in there yet what are you doing?!) that are law school students thinking about opening their law firms right out of school. There are whole bunch of limiting bel...Show More

054: Law Firms Are Like Mexican Restaurants

10:40 | Sep 11th, 2017

How many heart surgeons do you know that also do brain surgery? How many Mexican restaurants also serve Italian food? Not very many. And certainly not the good ones. Then why do you think it's okay to have three or four different practice ar...Show More

054: Law Firms Are Like Mexican Restaurants

10:40 | Sep 11th, 2017

How many heart surgeons do you know that also do brain surgery? How many Mexican restaurants also serve Italian food? Not very many. And certainly not the good ones. Then why do you think it's okay to have three or four different practice ar...Show More

053: Your Unique Competitive Advantage

15:19 | Sep 7th, 2017

We all know how important it is for a law firm owner to have a unique competitive advantage. We sit and we think about what that can be. And then we think some more. And eventually we all come up with the same ideas: Experience Price ...Show More

053: Your Unique Competitive Advantage

15:19 | Sep 7th, 2017

We all know how important it is for a law firm owner to have a unique competitive advantage. We sit and we think about what that can be. And then we think some more. And eventually we all come up with the same ideas: Experience Price ...Show More

052: Stop Waiting for Perfection

07:41 | Sep 4th, 2017

I was talking to a BLF Society member the other day and we were talking about going after some new business. "You should take on some probate clients ASAP," I said. "Easy money." "Yeah," he said. "I've been thinking about it, I just want to mak...Show More

052: Stop Waiting for Perfection

07:41 | Sep 4th, 2017

I was talking to a BLF Society member the other day and we were talking about going after some new business. "You should take on some probate clients ASAP," I said. "Easy money." "Yeah," he said. "I've been thinking about it, I just want to mak...Show More

051: Don’t Be Like Your Problem Law Firm Client

12:01 | Aug 31st, 2017

We all have experience problem clients with our law firms before. Think, for a second, about those problem law firm clients. Now, instead of your client's face, I want you to see yourself doing the exact same thing. Because, unbeknownst to y...Show More

051: Don’t Be Like Your Problem Law Firm Client

12:01 | Aug 31st, 2017

We all have experience problem clients with our law firms before. Think, for a second, about those problem law firm clients. Now, instead of your client's face, I want you to see yourself doing the exact same thing. Because, unbeknownst to y...Show More

050: Law Firm SEO is a Game You Don’t Want to Win

11:16 | Aug 28th, 2017

For some reasons law firm SEO wraps around most law firm owners like a warm blanket. It's something we can see, it's something we can track, and it seems like it should be something that if we had more of it we'd make more money. Unfortunately ...Show More

050: Law Firm SEO is a Game You Don’t Want to Win

11:16 | Aug 28th, 2017

For some reasons law firm SEO wraps around most law firm owners like a warm blanket. It's something we can see, it's something we can track, and it seems like it should be something that if we had more of it we'd make more money. Unfortunately ...Show More

049: Your Law Firm Growth Curve Revealed

10:08 | Aug 24th, 2017

One thing that really confused me when I started my law firm was how fast it should be growing. I had big goals, but I wasn't sure if they were appropriate, reasonable, or even in the ball park of what was to be expected. All I knew was that I ...Show More

049: Your Law Firm Growth Curve Revealed

10:08 | Aug 24th, 2017

One thing that really confused me when I started my law firm was how fast it should be growing. I had big goals, but I wasn't sure if they were appropriate, reasonable, or even in the ball park of what was to be expected. All I knew was that I ...Show More

048: Focus on Short-Term Goals to Achieve Long-Term Goals

11:20 | Aug 21st, 2017

I used to believe that long-term goals were important for starting a law firm. What I mean is, I'd make plans for 3, 5, and 10 years out, and sometimes I would do something and say to myself "this doesn't make that much sense in the short-term, bu...Show More

048: Focus on Short-Term Goals to Achieve Long-Term Goals

11:20 | Aug 21st, 2017

I used to believe that long-term goals were important for starting a law firm. What I mean is, I'd make plans for 3, 5, and 10 years out, and sometimes I would do something and say to myself "this doesn't make that much sense in the short-term, bu...Show More

047: You MUST Create Content

07:19 | Aug 17th, 2017

You need to be creating content right now. Not tomorrow, not the day after. You don’t need to plan. You don’t need to come up with a list to talk about. That content can be all kinds of fun stuff. It can be frequently asked questions. That’s probably...Show More

047: You MUST Create Content

07:19 | Aug 17th, 2017

You need to be creating content right now. Not tomorrow, not the day after. You don’t need to plan. You don’t need to come up with a list to talk about. That content can be all kinds of fun stuff. It can be frequently asked questions. That’s probably...Show More

046: Successful Law Firm Essentials

11:20 | Aug 14th, 2017

When you’re starting and building it’s important to just focus on the essentials and then add that other stuff if you need to and as you can afford it. Essential number one is you’ve got to have a practice area. Niches get riches. If you aren’t fo...Show More

046: Successful Law Firm Essentials

11:20 | Aug 14th, 2017

When you’re starting and building it’s important to just focus on the essentials and then add that other stuff if you need to and as you can afford it. Essential number one is you’ve got to have a practice area. Niches get riches. If you aren’t fo...Show More

045: Five Signs You’re Not A Pro

15:32 | Aug 10th, 2017

In reality this is a check, a reminder, that image does matter. The way that people see you and the way you are perceived matters. It matters with the type of clients that you get, the people that will work with you, the people who will take the next...Show More

045: Five Signs You’re Not A Pro

15:32 | Aug 10th, 2017

In reality this is a check, a reminder, that image does matter. The way that people see you and the way you are perceived matters. It matters with the type of clients that you get, the people that will work with you, the people who will take the next...Show More

044: 3 Steps To Becoming A Thought Leader

11:50 | Aug 7th, 2017

Creating a name in the industry helps to build trust. It helps to build expertise. It helps to create rapport with your audience with your potential clients. It also helps get referral from professional connections. When you can be seen as someone wh...Show More

044: 3 Steps To Becoming A Thought Leader

11:50 | Aug 7th, 2017

Creating a name in the industry helps to build trust. It helps to build expertise. It helps to create rapport with your audience with your potential clients. It also helps get referral from professional connections. When you can be seen as someone wh...Show More

043: Law Firm Marketing Is A Numbers Game

16:36 | Aug 3rd, 2017

The sooner that you understand that law firm marketing is a numbers game, the sooner your business will take off. There are people who carry their chickens before they’re hatched. There are lawyers who have posted online that they had a great meeting...Show More

043: Law Firm Marketing Is A Numbers Game

16:36 | Aug 3rd, 2017

The sooner that you understand that law firm marketing is a numbers game, the sooner your business will take off. There are people who carry their chickens before they’re hatched. There are lawyers who have posted online that they had a great meeting...Show More

042: Law Firm Marketing Machine 4th Lever – Facebook

22:00 | Jul 31st, 2017

Why is Facebook so important? It’s really critically important that you learn how to use it professionally. You can hire people to manage your Facebook page like an intern so it could be cheap or free. There are people right now who are using Faceboo...Show More

042: Law Firm Marketing Machine 4th Lever – Facebook

22:00 | Jul 31st, 2017

Why is Facebook so important? It’s really critically important that you learn how to use it professionally. You can hire people to manage your Facebook page like an intern so it could be cheap or free. There are people right now who are using Faceboo...Show More

041: The REAL Reason You Aren’t Hitting Your Law Firm Goals

17:28 | Jul 24th, 2017

Some of you are not doing so well. Some of you are not achieving the results that you want. You are not seeing the results that you need and you’re not sure why. This is in no particular order. First reason: You care what people think. You’re ...Show More

041: The REAL Reason You Aren’t Hitting Your Law Firm Goals

17:28 | Jul 24th, 2017

Some of you are not doing so well. Some of you are not achieving the results that you want. You are not seeing the results that you need and you’re not sure why. This is in no particular order. First reason: You care what people think. You’re ...Show More

040: Law Firm Marketing Machine 3rd Lever – Networking

15:14 | Jul 24th, 2017

The 3rd component of law firm marketing machine is ‘Networking’. This gets into the sort of trust part of business. it’s not necessary being friends but just having someone you can trust. You want to see the success of your network as well. They get ...Show More

040: Law Firm Marketing Machine 3rd Lever – Networking

15:14 | Jul 24th, 2017

The 3rd component of law firm marketing machine is ‘Networking’. This gets into the sort of trust part of business. it’s not necessary being friends but just having someone you can trust. You want to see the success of your network as well. They get ...Show More

039: 5 Ways to Build the Brand of You

24:20 | Jul 20th, 2017

This is very important particularly in the modern age. There are a lot of people who are better than you or as good as you. It’s really important to be intentional in building the brand of you. This episode is born out of a lot of from observation. W...Show More

039: 5 Ways to Build the Brand of You

24:20 | Jul 20th, 2017

This is very important particularly in the modern age. There are a lot of people who are better than you or as good as you. It’s really important to be intentional in building the brand of you. This episode is born out of a lot of from observation. W...Show More

038: Law Firm Marketing Machine 2nd Component – Content

15:04 | Jul 14th, 2017

This episode is focused on the 2nd step of the law firm marketing machine which is content. Content is extremely valuable - but why? Here are some reasons why you should be creating content on a regular basis. It will allow you to establish exper...Show More

038: Law Firm Marketing Machine 2nd Component – Content

15:04 | Jul 14th, 2017

This episode is focused on the 2nd step of the law firm marketing machine which is content. Content is extremely valuable - but why? Here are some reasons why you should be creating content on a regular basis. It will allow you to establish exper...Show More

037: Law Firm Marketing Machine 1st Component – Email

16:53 | Jul 11th, 2017

This episode focuses on the corner stone of every law firm: Email Marketing. There are two parts in the marketing machine - Automation and Trust Building/Marketing/Sales. You can achieve this via Active Campaign or Aquity. The automation starts wi...Show More

037: Law Firm Marketing Machine 1st Component – Email

16:53 | Jul 11th, 2017

This episode focuses on the corner stone of every law firm: Email Marketing. There are two parts in the marketing machine - Automation and Trust Building/Marketing/Sales. You can achieve this via Active Campaign or Aquity. The automation starts wi...Show More

036: Stop Being Afraid

14:07 | Jul 7th, 2017

Stop being afraid. There is so much potential that is just waiting to be nurtured. We should prepare and take advantage in having the ability to orchestrate everything that people experience in our firms. Be real and straightforward in what you...Show More

036: Stop Being Afraid

14:07 | Jul 7th, 2017

Stop being afraid. There is so much potential that is just waiting to be nurtured. We should prepare and take advantage in having the ability to orchestrate everything that people experience in our firms. Be real and straightforward in what you...Show More

35: 5 Elements Of A 7 Figure Law Firm Marketing Plan

23:32 | Jul 4th, 2017

How do you get more clients? In this episode, we talk about the 5 Elements of A 7 Figure Law Firm Marketing Plan. The important thing to remember is each of these 5 elements intertwine with each other. What makes them so great is that they build a...Show More

35: 5 Elements Of A 7 Figure Law Firm Marketing Plan

23:32 | Jul 4th, 2017

How do you get more clients? In this episode, we talk about the 5 Elements of A 7 Figure Law Firm Marketing Plan. The important thing to remember is each of these 5 elements intertwine with each other. What makes them so great is that they build a...Show More

034: Starting a Law Firm is Hard

07:04 | Jun 22nd, 2017

In this episode of the podcast we get real. Starting a law firm is hard. Just like any other business. If you think it's going to be all rainbows and roses you are kidding yourself. Even if you are leaving a firm and taking clients with you ...Show More

034: Starting a Law Firm is Hard

07:04 | Jun 22nd, 2017

In this episode of the podcast we get real. Starting a law firm is hard. Just like any other business. If you think it's going to be all rainbows and roses you are kidding yourself. Even if you are leaving a firm and taking clients with you ...Show More

033: Should Lawyers Join Country Clubs for Business Development?

15:20 | Jun 15th, 2017

I've been talking about this in my email newsletter and in my BLF Society podcasts lately because it's been on my mind, but I wanted to dive in a little deeper to this topic here with a full blown podcast. I've been wondering for a long time wheth...Show More

033: Should Lawyers Join Country Clubs for Business Development?

15:20 | Jun 15th, 2017

I've been talking about this in my email newsletter and in my BLF Society podcasts lately because it's been on my mind, but I wanted to dive in a little deeper to this topic here with a full blown podcast. I've been wondering for a long time wheth...Show More

032 – Stop Looking Backward

09:12 | Jun 12th, 2017

Too often we dwell on the past and fail to look forward at what the possibilities are and where we want to go. In this episode I break down the common pitfalls of looking backward, the one thing you may want to consider looking back for, and the true...Show More

032 – Stop Looking Backward

09:12 | Jun 12th, 2017

Too often we dwell on the past and fail to look forward at what the possibilities are and where we want to go. In this episode I break down the common pitfalls of looking backward, the one thing you may want to consider looking back for, and the true...Show More

031 – How to Create Your First $100K or Your Next $100K At Your Law Firm

28:00 | Jun 3rd, 2017

Building a Law Firm exists for one reason - to help you create you first $100K or your next $100K in your law firm. Today I thought I'd share with you the two-step process to get you there. Step 1: Make the Right Plan It's not just about create ...Show More

031 – How to Create Your First $100K or Your Next $100K At Your Law Firm

28:00 | Jun 3rd, 2017

Building a Law Firm exists for one reason - to help you create you first $100K or your next $100K in your law firm. Today I thought I'd share with you the two-step process to get you there. Step 1: Make the Right Plan It's not just about create ...Show More

030: Speed and Attention

10:20 | May 30th, 2017

Building a successful law firm is all about speed and attention, and managing the two against each other. What do I mean by that? Speed The ability to do things fast. The ability to be there first. Implementing even when you are scared. ...Show More

030: Speed and Attention

10:20 | May 30th, 2017

Building a successful law firm is all about speed and attention, and managing the two against each other. What do I mean by that? Speed The ability to do things fast. The ability to be there first. Implementing even when you are scared. ...Show More

029: Stop Wasting Time

22:57 | May 8th, 2017

Here's a short summary of what we're talking about (these are my actual notes from the episode)... 1. Just got back from Paris. 2. Launching a new training soon on Facebook - if you’re interested go to buildingalawfirm.com/facebook FREE TRA...Show More

029: Stop Wasting Time

22:57 | May 8th, 2017

Here's a short summary of what we're talking about (these are my actual notes from the episode)... 1. Just got back from Paris. 2. Launching a new training soon on Facebook - if you’re interested go to buildingalawfirm.com/facebook FREE TRA...Show More

028: The Tools I Use for My Law Firm

29:17 | Apr 25th, 2017

About a week ago (sorry for the delay, I've been in Paris!) I got this question from of the law firm owner listers out there: Chris, your podcast is great. Thanks so much for the information! I was wondering if you have ever thought about an episode...Show More

028: The Tools I Use for My Law Firm

29:17 | Apr 25th, 2017

About a week ago (sorry for the delay, I've been in Paris!) I got this question from of the law firm owner listers out there: Chris, your podcast is great. Thanks so much for the information! I was wondering if you have ever thought about an episode...Show More

027: How To 10x The Value Of Your Potential Clients

13:07 | Apr 17th, 2017

We've all been doing a huge disservice to our law firms, and our potential clients all at the same time. When someone comes into your world, how long do you try to talk to them before you give up? A week? A month? Ever considered followi...Show More

027: How To 10x The Value Of Your Potential Clients

13:07 | Apr 17th, 2017

We've all been doing a huge disservice to our law firms, and our potential clients all at the same time. When someone comes into your world, how long do you try to talk to them before you give up? A week? A month? Ever considered followi...Show More

026: A New Law Firm Marketing Course Is Not The Answer…

12:11 | Apr 10th, 2017

In the Building A Law Firm Facebook group today someone asked a question about a law firm marketing seminar they'd received a direct mail piece from. They wanted to know if it was worth going too. Several people from the group chimed in. All...Show More

026: A New Law Firm Marketing Course Is Not The Answer…

12:11 | Apr 10th, 2017

In the Building A Law Firm Facebook group today someone asked a question about a law firm marketing seminar they'd received a direct mail piece from. They wanted to know if it was worth going too. Several people from the group chimed in. All...Show More

025: How to Hire a Law Firm Associate (then and now…)

22:49 | Apr 7th, 2017

I was recently asked in the Building a Law Firm Facebook Group about when I decided it was the right time to hire my first law firm associate, and if I would use those same criteria again to decide when to hire a law firm associate now. After thin...Show More

025: How to Hire a Law Firm Associate (then and now…)

22:49 | Apr 7th, 2017

I was recently asked in the Building a Law Firm Facebook Group about when I decided it was the right time to hire my first law firm associate, and if I would use those same criteria again to decide when to hire a law firm associate now. After thin...Show More

024: Law Firm Startup Q1 Lessons Learned

10:26 | Apr 5th, 2017

The first quarter of 2017 just ended and I wanted to share with you five lessons I learned this quarter. If you want a brief synopsis, here you go: Trust the process; Outsourcing is powerful; Things always take longer than you think; Persisten...Show More

024: Law Firm Startup Q1 Lessons Learned

10:26 | Apr 5th, 2017

The first quarter of 2017 just ended and I wanted to share with you five lessons I learned this quarter. If you want a brief synopsis, here you go: Trust the process; Outsourcing is powerful; Things always take longer than you think; Persisten...Show More

023: Is The Legal Profession Dying?

35:43 | Mar 30th, 2017

The other day my man John Skiba posted an article on Facebook that discussed the idea that the legal profession is dying. I read the article (you can read it here), thought it was a little lacking on analysis, so I thought I'd chime in. I'm not...Show More

023: Is The Legal Profession Dying?

35:43 | Mar 30th, 2017

The other day my man John Skiba posted an article on Facebook that discussed the idea that the legal profession is dying. I read the article (you can read it here), thought it was a little lacking on analysis, so I thought I'd chime in. I'm not...Show More

022: Law Firm SEO Isn’t Dead (It’s Just Different)

14:14 | Mar 27th, 2017

If you are spending a large amount (or any amount, for that matter) of your law firm marketing budget on law firm SEO, you might just be flushing your money down the toilet. It's not that SEO is dead, it's just that it's different. The way law ...Show More

022: Law Firm SEO Isn’t Dead (It’s Just Different)

14:14 | Mar 27th, 2017

If you are spending a large amount (or any amount, for that matter) of your law firm marketing budget on law firm SEO, you might just be flushing your money down the toilet. It's not that SEO is dead, it's just that it's different. The way law ...Show More

021: How to Start a Bankruptcy Law Firm Step-by-Step

20:42 | Mar 23rd, 2017

Today we're going to talk about how to start a bankruptcy law firm step-by-step to create a six-figure law firm. It's actually a lot easier than you think. I'm not going to go through all of the details here because it will take too long, but I wi...Show More

021: How to Start a Bankruptcy Law Firm Step-by-Step

20:42 | Mar 23rd, 2017

Today we're going to talk about how to start a bankruptcy law firm step-by-step to create a six-figure law firm. It's actually a lot easier than you think. I'm not going to go through all of the details here because it will take too long, but I wi...Show More

020: Law Firm Virtual Assistant Update

13:38 | Mar 13th, 2017

About 6 weeks ago I hired a law firm virtual assistant. I thought it was about time to revisit how it's been going and tips and strategies I have for making your law firm virtual assistant perform the way you want. Links Red Butler Virtual...Show More

020: Law Firm Virtual Assistant Update

13:38 | Mar 13th, 2017

About 6 weeks ago I hired a law firm virtual assistant. I thought it was about time to revisit how it's been going and tips and strategies I have for making your law firm virtual assistant perform the way you want. Links Red Butler Virtual...Show More

019: How to Add $100K to Your Estate Planning Law Firm

14:36 | Mar 11th, 2017

If you are a regular listener of the podcast then last week you heard me dissect how to start an estate planning law firm. Today we're here to take it to the next step - to add $100K to your estate planning law firm. How do we do this? It's qui...Show More

019: How to Add $100K to Your Estate Planning Law Firm

14:36 | Mar 11th, 2017

If you are a regular listener of the podcast then last week you heard me dissect how to start an estate planning law firm. Today we're here to take it to the next step - to add $100K to your estate planning law firm. How do we do this? It's qui...Show More

018: How to Get Out of a Rut

16:30 | Mar 6th, 2017

Last night I was sitting at home, knowing I had something I wanted to get done to continue to build my law firm. Not only that, I wasn't actually totally put off by what I had to do. But I didn't do it. I didn't do anything. Instead, ...Show More

018: How to Get Out of a Rut

16:30 | Mar 6th, 2017

Last night I was sitting at home, knowing I had something I wanted to get done to continue to build my law firm. Not only that, I wasn't actually totally put off by what I had to do. But I didn't do it. I didn't do anything. Instead, ...Show More

017: How to Start an Estate Planning Law Firm Step-by-Step

43:43 | Mar 3rd, 2017

Today we're going to talk about how to start an estate planning law firm step-by-step to create a six-figure law firm. It's actually a lot easier than you think. I'm not going to go through all of the details here because it will take too long, bu...Show More

017: How to Start an Estate Planning Law Firm Step-by-Step

43:43 | Mar 3rd, 2017

Today we're going to talk about how to start an estate planning law firm step-by-step to create a six-figure law firm. It's actually a lot easier than you think. I'm not going to go through all of the details here because it will take too long, bu...Show More

016: Not Everyone Is Going To Be A Successful Law Firm Owner

11:38 | Feb 28th, 2017

The theme of today's episode is pretty simple: maybe you don't have what it takes to be a successful law firm owner. This episode was sparked by a recent episode of Suits that I watched. Mike was managing a legal clinic and there was a lawyer in t...Show More

016: Not Everyone Is Going To Be A Successful Law Firm Owner

11:38 | Feb 28th, 2017

The theme of today's episode is pretty simple: maybe you don't have what it takes to be a successful law firm owner. This episode was sparked by a recent episode of Suits that I watched. Mike was managing a legal clinic and there was a lawyer in t...Show More

015: Happy Hour Fail Deep Dive

13:31 | Feb 23rd, 2017

I recently had a happy hour the firm sponsored. It didn't go well. My loss is your gain. This is my happy our fail deep dive. Want to know what I did wrong? What I did right? What I'd do next time? If there is going to be a next ...Show More

015: Happy Hour Fail Deep Dive

13:31 | Feb 23rd, 2017

I recently had a happy hour the firm sponsored. It didn't go well. My loss is your gain. This is my happy our fail deep dive. Want to know what I did wrong? What I did right? What I'd do next time? If there is going to be a next ...Show More

014: The Greatness Tracker Explained

20:28 | Feb 20th, 2017

There is no better way to build a six figure law firm, or add another six figures onto your law firm, than employing the greatness tracker. Although I've talked a lot about the greatness tracker and how to use it, I received a special request from...Show More

014: The Greatness Tracker Explained

20:28 | Feb 20th, 2017

There is no better way to build a six figure law firm, or add another six figures onto your law firm, than employing the greatness tracker. Although I've talked a lot about the greatness tracker and how to use it, I received a special request from...Show More

013: What Do I Do First?

05:10 | Feb 19th, 2017

All the time I get asked "what do I do first?" Today I answered that question... Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a si...Show More

013: What Do I Do First?

05:10 | Feb 19th, 2017

All the time I get asked "what do I do first?" Today I answered that question... Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a si...Show More

012: Starting a Law Firm Books – My Favorite 5

20:13 | Feb 13th, 2017

I was having a conversation the other day with a member of my Inner Circle group (don't worry, it's not open right now) and he was telling me about how great things were going for him and his law firm. From there he started asking about the books ...Show More

012: Starting a Law Firm Books – My Favorite 5

20:13 | Feb 13th, 2017

I was having a conversation the other day with a member of my Inner Circle group (don't worry, it's not open right now) and he was telling me about how great things were going for him and his law firm. From there he started asking about the books ...Show More

011: 5 Reasons You Won’t Succeed as a Law Firm Owner

14:35 | Feb 9th, 2017

The fact is, not evåeryone is cut out to be a law firm owner, much less a successful one. The more people I talk to, the more I realize there are some very specific telltale signs of those that will likely not be very good as a law firm owner. ...Show More

011: 5 Reasons You Won’t Succeed as a Law Firm Owner

14:35 | Feb 9th, 2017

The fact is, not evåeryone is cut out to be a law firm owner, much less a successful one. The more people I talk to, the more I realize there are some very specific telltale signs of those that will likely not be very good as a law firm owner. ...Show More

010: Recipe for My Best Law Firm Day Ever

19:55 | Feb 2nd, 2017

Today was my best law firm day ever. How did it happen? I followed a simple recipe for success. Here it is: 1 cup of hustle; 2 tablespoons of perseverance; 12 ounces of hard work; An entire bag of trust - in the process; A dash ...Show More

010: Recipe for My Best Law Firm Day Ever

19:55 | Feb 2nd, 2017

Today was my best law firm day ever. How did it happen? I followed a simple recipe for success. Here it is: 1 cup of hustle; 2 tablespoons of perseverance; 12 ounces of hard work; An entire bag of trust - in the process; A dash ...Show More

009: 5 Ways to Make 2018 Great

32:30 | Jan 31st, 2017

2017 is already 8.33% over with. And I have one question for you... Is anything different for you in 2017? Have you been doing anything different? Has anything changed? Or are you already back into your old habits? Well, I can't help you t...Show More

009: 5 Ways to Make 2018 Great

32:30 | Jan 31st, 2017

2017 is already 8.33% over with. And I have one question for you... Is anything different for you in 2017? Have you been doing anything different? Has anything changed? Or are you already back into your old habits? Well, I can't help you t...Show More

008: The Anatomy of a Great Law Firm Facebook Ad

22:21 | Jan 26th, 2017

If you are here you probably already understand the importance of law firm marketing. If you don't yet, listen to this episode, there's a little rant in there about it. If you do get it, then you have probably been sitting in your office staring a...Show More

008: The Anatomy of a Great Law Firm Facebook Ad

22:21 | Jan 26th, 2017

If you are here you probably already understand the importance of law firm marketing. If you don't yet, listen to this episode, there's a little rant in there about it. If you do get it, then you have probably been sitting in your office staring a...Show More

007: 5 Reasons I’m Moving to a Virtual Law Firm

28:09 | Jan 23rd, 2017

Here is a quick run down of what we're talking about on today's show, 5 reasons I'm moving to a virtual law firm. If you want the details, you'll have to listen to the show. Here are the five reasons, one-by-one. 1. I suck at hiring. 2. I wa...Show More

007: 5 Reasons I’m Moving to a Virtual Law Firm

28:09 | Jan 23rd, 2017

Here is a quick run down of what we're talking about on today's show, 5 reasons I'm moving to a virtual law firm. If you want the details, you'll have to listen to the show. Here are the five reasons, one-by-one. 1. I suck at hiring. 2. I wa...Show More

006: Mitch Jackson on Social Media Law Firm Marketing

1:00:52 | Jan 19th, 2017

Every time I get Mitch Jackson on the show I walk away learning something new about social media law firm marketing. And, in particular, marketing a law firm using live, streaming video. Whether Periscope, Facebook Live, or any of the other platf...Show More

006: Mitch Jackson on Social Media Law Firm Marketing

1:00:52 | Jan 19th, 2017

Every time I get Mitch Jackson on the show I walk away learning something new about social media law firm marketing. And, in particular, marketing a law firm using live, streaming video. Whether Periscope, Facebook Live, or any of the other platf...Show More

005: Law Firm SEO – 10 Things You Need to Know

34:31 | Jan 16th, 2017

Starting a law firm or marketing a law firm and confused how law firm SEO fits into the picture? Wondering if you should do it all? Wondering if you should believe all of those law firm marketers calling you and pitching you their law firm SEO...Show More

005: Law Firm SEO – 10 Things You Need to Know

34:31 | Jan 16th, 2017

Starting a law firm or marketing a law firm and confused how law firm SEO fits into the picture? Wondering if you should do it all? Wondering if you should believe all of those law firm marketers calling you and pitching you their law firm SEO...Show More

004: Nicole Abboud and Law Firm Marketing and Branding with Video

1:00:50 | Jan 12th, 2017

On today's show an old guest returns to say hello. Nicole Abboud has been on my show at least once before, and maybe even twice. I keep inviting her back because I love being able to talk about having the guts to leave the practice of law when yo...Show More

004: Nicole Abboud and Law Firm Marketing and Branding with Video

1:00:50 | Jan 12th, 2017

On today's show an old guest returns to say hello. Nicole Abboud has been on my show at least once before, and maybe even twice. I keep inviting her back because I love being able to talk about having the guts to leave the practice of law when yo...Show More

003: How to Crush Your Day and Build Your Successful Law Firm

30:44 | Jan 9th, 2017

Today's show was inspired by a podcast I listen to called the MFCEO Project (warning - VERY explicit). The host of the show is Andy Frisela, and he owns a supplement company (among other things). The point of his show is pretty simple - become the...Show More

003: How to Crush Your Day and Build Your Successful Law Firm

30:44 | Jan 9th, 2017

Today's show was inspired by a podcast I listen to called the MFCEO Project (warning - VERY explicit). The host of the show is Andy Frisela, and he owns a supplement company (among other things). The point of his show is pretty simple - become the...Show More

002: Starting a Law Firm – Twice – with John Skiba

1:05:23 | Jan 6th, 2017

I am so happy and excited to have John Skiba as my first guest on the Building a Law Firm Podcast. I've known John for several years and had him on my previous shows. What I love about John is his willingness to lay it all out there, to talk about...Show More

002: Starting a Law Firm – Twice – with John Skiba

1:05:23 | Jan 6th, 2017

I am so happy and excited to have John Skiba as my first guest on the Building a Law Firm Podcast. I've known John for several years and had him on my previous shows. What I love about John is his willingness to lay it all out there, to talk about...Show More

001: Welcome to Building a Law Firm

21:43 | Jan 2nd, 2017

This is the first episode of the Building a Law Firm Podcast, but it's not just a throwaway episode. There is a little actionable content mixed in with an overview of who I am and what you can expect from the show. And, to entice you to actually c...Show More

001: Welcome to Building a Law Firm

21:43 | Jan 2nd, 2017

This is the first episode of the Building a Law Firm Podcast, but it's not just a throwaway episode. There is a little actionable content mixed in with an overview of who I am and what you can expect from the show. And, to entice you to actually c...Show More

AOL 148: Law Firm Goals – Go Big or Be Realistic? (plus your other questions)

27:37 | Nov 1st, 2016

We're with an episode of free coaching Friday, where I answer your questions live on Facebook. The main topic of conversation today was law firm goals and whether or not the right way to set law firm goals was to be realistic or to go big. I used t...Show More

AOL 147: Why Leave Personal Injury to Start an Estate Planning Law Firm?

14:01 | Oct 28th, 2016

Today's podcast is a response to a question that was asked in my private Facebook group Law Firm Confidential. Here's the question in it's entirety: So, I understand everything is not about money. I understand your move away from criminal, traffic ...Show More

AOL 146: Law Firm Coaching Friday – Estate Planning Law Firm Advantages; Marketing an Estate Planning Law Firm; Subscription Legal Services; and Alexis Neely Estate Planning Programs

19:52 | Sep 14th, 2016

This is the first of what I hope to be MANY free law firm coaching Friday's, where I hop on Facebook Live and answer all of your law firm questions (and anything else you want to ask). First things first, mark your calendar for Fridays at 10:30 a....Show More

AOL 145: Are You Committed?

12:56 | Sep 7th, 2016

Listen everyone. I can't remember what I said on this podcast - I recorded it about a week ago. Here's what I know - it's amazing stuff. Instead of wondering, hit the play button or read the transcript below. Cheers, Christopher Small Are You Co...Show More

AOL 144: 5 Ways A Law Firm Coach Can Help You

10:10 | Aug 30th, 2016

If you didn't know, I've opened up my Inner Circle again for one-on-one coaching. There are only 10 spots open, and they are going to fill up fast. In the spirit of this new opportunity, I thought I'd drop 5 ways a law firm coach can help you. 1. A...Show More

AOL 143: Law Firms and Farmer's Markets Don't Mix

09:30 | Aug 17th, 2016

I got my first law firm client from a farmer's market. I used to preach marketing a law firm in this way. But now that I'm older and wiser I've changed my tune... Cheers, Christopher Small P.S. - I've done it! I started my second six-figure law...Show More

AOL 142: Five Reasons Your Law Firm Will Fail

12:05 | Aug 11th, 2016

On this episode I talk about the five reasons your law firm will fail (or, read another way - do the opposite of what I'm talking about to have a successful law firm). I was sitting at my desk today thinking about what to talk to you about today a...Show More

AOL 141: Five Reasons Lawyers Need Instagram

08:58 | Aug 9th, 2016

Okay people, this is going to be a very very short post for one reason: it is 1:00 a.m. and I forgot my notes from this podcast at the office. I don't know what the five reasons lawyers need Instagram are precisely, though I know these are some of t...Show More

AOL 140: Using Instagram for Law Firms

10:11 | Aug 4th, 2016

Yesterday Instagram made a major change to their platform, and this change finally convinced me that it was time to start thinking about how Instagram for law firms can work. In this episode I talk about a very specific methodology for increasing yo...Show More

AOL 139: Pricing Law Firm Services to Win

09:48 | Aug 2nd, 2016

Today I wanted to talk about something that we've all had to think about and deal with at some point in our law firm start-up career: pricing law firm services. The tough part about pricing law firm services is that there is no set pricing schedule....Show More

AOL 138: Five Common Networking Mistakes (And How to Fix Them)

11:13 | Jul 28th, 2016

I've made a lot of networking mistakes in my career. I started off owning my law firm thinking networking was a joke I did it so bad. But then I started hanging out with some people who's entire businesses were built on networking. And they were pu...Show More

AOL 137: Law Firm Owner Top iPhone Applications

11:11 | Jul 26th, 2016

Sometimes when I'm creating this podcast I try to look around and think about the things I would want to know as a fellow law firm owner. As I was looking around today I thought, "that's it! The iPhone apps on my screen!" So that's what you are get...Show More

AOL 136: Limit Your Market For Higher Profit

10:21 | Jul 18th, 2016

Your law firm is not making a bit profit because you are missing one key ingredient. I see it all the time at these meetings I have all week. I have meetings with very successful people and people struggling. I have meetings with very experienced ...Show More

AOL 135: Law Firm Quarterly Report and 3rd Quarter Goals

11:23 | Jul 12th, 2016

It is time for one of my favorite episodes - the law firm quarterly report! Yes, we are a little late to the game, with the second quarter officially ending at the end of June, but better late than never! And, this specific report is doubly fun bec...Show More

AOL 134: How I Use Insightly for Law Firm Project Management

21:03 | Jun 30th, 2016

If you are starting a law firm or have owned a law firm for any significant amount of time, you’ve probably considered using project management software to help make managing your law firm easier. I know I have. The hard thing is, when you look aro...Show More

AOL 133: 5 Keys to a Great Law Firm Assistant Start

14:36 | Jun 28th, 2016

Here is a quick break down of the 5 keys to starting off the first full time week with your law firm assistant. To get all of the information, listen to the show! And, don't forget, to get my law firm assistant job description and interview question...Show More

AOL 132: Hiring a Law Firm Assistant Part Five – The First Week

15:06 | Jun 7th, 2016

First things first, I wanted to let you know that I've decided to give away some of the resources I created to make my last law firm assistant hire. To get a copy of the job description and list of interview questions I asked to hire my last law fir...Show More

AOL 131: Law Firm Website Design Choices

07:02 | Jun 2nd, 2016

Today we are answering a question from the Law Firm Confidential Facebook group. The question, essentially, is: I have a law firm website. Should I make the home page feature a contact form submission or the two button structure that I'm seeing a lo...Show More

AOL 130: Hiring a Law Firm Assistant Part 4

08:02 | May 31st, 2016

In case you missed it, here is part 1, here is part 2, and here is part 3 - listen to these first! We're back for another installment of hiring a law firm assistant here at The Art of Lawyering. And, believe it or not, we still don't have an assista...Show More

AOL 129: Unblocking Your Law Firm Vision with Eric Scroggins

51:49 | May 26th, 2016

Law Firm Vision. What is that? How do you find it? Where does it come from? And what happens if you want to find it so badly but unseen forces are in your way blocking you? That's what Eric Scroggins, the author of Vision Blockers, and I talk ab...Show More

AOL 128: Hiring a Law Firm Assistant Part 3

08:48 | May 24th, 2016

In case you missed it, here is part 1 and here is part 2 - listen to these first! We're back for part three of hiring a law firm assistant. If you've been hiding under a rock for the last three weeks I'm basically taking you through my experience of...Show More

AOL 121: My 2016 Law Firm Goals

07:49 | Apr 28th, 2016

As most of you know, I sold my law firm at the end of last year and started a new one in March, 2016. In just a little over a month I've made a ton of progress, and I've got a long way to go. I thought now might be a good time to share my 2016 law ...Show More

AOL 120: Hiring Law Firm Employees

08:51 | Apr 26th, 2016

As many of you know, in January I started my own estate planning law firm. Well, it's been going pretty well. No, I am not rich, but I'm busy. Super busy. So busy, in fact, that I need some help. It's time for me to hire my first law firm employees...Show More

AOL 119: Law Firm Networking Basics

08:54 | Apr 20th, 2016

Networking seems to be something we all know we should be doing but very few actually execute on. I believe this to be true because I, for a long time, fell into the category of someone that wanted to network but was kind of frozen by the nuts and b...Show More

AOL 118: Riding the Starting a Law Firm Roller Coaster Without Throwing Up

10:46 | Apr 19th, 2016

I love talking about the things that are top of mind with my own law firm and this one is top of mind constantly. When I talk about the starting a law firm roller coaster I mean those wild ups and downs you might experience on a weekly, daily, or ev...Show More

AOL 117: Focus on the Law Firm Start-Up Process

09:01 | Apr 15th, 2016

Starting a law firm is tough. It is painful. It is scary. Sometimes it sucks. What makes it so tough is that there is so much out there that is unknown. You can bust your ass all day or all week or all month or all quarter and not see many if any re...Show More

AOL 116: Law Firm Profit and Loss

07:17 | Apr 12th, 2016

One of the most interesting things I see when I talk to people about their law firm success is that they have no true idea how the law firm is actually performing. They have no idea if they have law firm profit or law firm loss. They know if they h...Show More

AOL 115: How Long Does Law Firm Start-Up Success Take?

06:57 | Mar 29th, 2016

Sometimes it can seem like law firm start-up success takes forever. But how long is too long? How do you know when you should keep going? That's what we talk about today on the show... Hey everybody, welcome to episode 115 of The Art Of Lawyering po...Show More

AOL 114: Law Firm Marketing Presentation Tips

06:25 | Mar 21st, 2016

I put on a law firm marketing presentation the other day and thought I'd share my tips in today's podcast episode. Enjoy! Hey everybody, welcome to episode 114 of The Art Of Lawyering podcast, I'm your host, Christopher Small, and I'm excited to be h...Show More

AOL 113: Law Firm Startup Personalities

07:00 | Mar 17th, 2016

This is a special episode of The Art of Lawyering Podcast because it's a change from the way I've been doing things. Today I want to talk law firm startup personalities. What does that even mean? Listen in... Hey everybody welcome to episode 113 of T...Show More

AOL 112: Law Firm Break Ups

09:22 | Mar 7th, 2016

Last week I broke up with my law firm. There were no tears. There were no hard feelings. There were no long goodbyes. It was simply "this isn't working for me," and "this isn't working for me either," and we went our separate ways. Here's the th...Show More

AOL 111: How Lawyer Anita Dhake Retired from Her Law Firm at 33 Years Old

1:03:49 | Feb 29th, 2016

Today's guest has a story like none other before. Yes she is a lawyer, or should I say, was a lawyer, just like us. She graduated in 2009, took a big law corporate job, and started grinding away. Except, that she wasn’t like us. She had other plans....Show More

AOL 110: Techniques, Habits, and Rituals

08:29 | Feb 29th, 2016

This episode is all about the learning curve that we are all on. Have you ever started learning anything from scratch? Of course you have!! Here's a hint - law. When you started law you progressed through a specific series of steps that I talk ab...Show More

AOL 109: Successful Law Firm Networking with Ben Quarmby

1:01:06 | Feb 22nd, 2016

Today's guest is a partner and trial lawyer at MoloLamken in New York City whose practice focuses on business litigation and intellectual property disputes. But he is so much more than that. He is a form big law attorney who 6 years ago broke away wi...Show More

AOL 108: Five Things I've Learned From Starting an Estate Planning Law Firm

19:26 | Feb 19th, 2016

I've been doing a little reflecting this week about what I've learned so far in this journey of starting an estate planning law firm (or essentially starting one). If you didn't know, I'm now officially a Bellevue estate planning attorney (yes, it's...Show More

AOL 107: How to Start a Law Firm with Authentic Networking with Itzik Amiel

1:06:40 | Feb 15th, 2016

Today's guest is a lawyer, though that’s not exactly where his focus is today. He is an international professional speaker and considered one of the leading authorities on networking and relations capital. He is the author of The Attention Switch, ...Show More

AOL 106: How to start a law firm questions answered!

30:49 | Feb 12th, 2016

I think it's about time for another Q&A episode. Here are the questions. As always, if you want the answers, you've got to listen to the show! ------------------------------------- At what law firm income, does it become practical to hire an addit...Show More

AOL 105: Starting a Law Firm Overseas with Andrew Gray

1:00:58 | Feb 8th, 2016

Today's guest is from across the pond. He is founder and solicitor at Truth Legal, a law firm that covering several practice areas, including personal injury, employment disputes, and general civil litigation. We connected on twitter, and when I lea...Show More

AOL 104: 5 Reasons Law Firm SEO is Dead

23:35 | Feb 6th, 2016

Before I get going I want to say, emphatically, that you can still get business with law firm SEO. What is law firm SEO? Great question. This is the act of some potential client looking for something on google (say Kirkland estate planning attorney...Show More

AOL 103: Starting a Law Firm Coaching Session with Randy Floyd

46:08 | Feb 1st, 2016

This episode of The Art of Lawyering Podcast is truly like no other. And it was simply a moment of serendipity for Randy Floyd, my guest today. He emailed me a few days ago to tell me he was starting a law firm and was thinking about doing some of ...Show More

AOL 102: Five Law Firm Pricing Strategies to Crush It

25:22 | Jan 29th, 2016

The topic for this episode is borne of a discussion in my Law Firm Confidential Platinum group. One of the members is going into a new practice area and was concerned about how to set prices. After much back and forth I think she finally began to fe...Show More

AOL 101: Leveraging a Law Firm Podcast with Bentley Tolk

1:02:09 | Jan 25th, 2016

Today's guest is a little different than most. He is not a small law firm owner. He is a shareholder in Parr Brown Gee & Loveless, a Salt Lake City law firm of nearly 70 lawyers. Though he is outside of the fold when it comes to his law firm size, h...Show More

AOL 100: 5 Ways to Start a Law Firm Fast

31:16 | Jan 22nd, 2016

We made it to episode 100! I'm not doing anything special for this, because I think I'm the only one that cares about this milestone. All I ask is that you leave a comment below and tell me how the show has helped you. Today's topic is one I am nea...Show More