The Handmade Business Marketing Podcast
1) 007 - Target Market Recap
Target market is an important enough concept that I wanted to do a quick wrap-up and clarification before moving on to new topics.
2) 006 - Differentiation
This week I look at the ways your business and product can stand out from the competition.
3) 005 - Analyzing the Competition
What to look for in your competition and some warning signs that a market might be tough to get into.
4) 004 - Market Analysis and the Factors that Can Influence Your Business
When you start offering a product to the market, it's important that you understand what else is going on in that market.
5) 003 - Intro to Marketing Psychology
This week, I discuss some cognitive biases that most people have and are related to marketing and sales.
6) 002- Why People Buy
This week I begin looking at the reasons that people buy something and the process they go through in deciding which items are best for them,
7) 001-Defining your Target Customer
The first in the Products that Sell series, this week's cast begins my coverage of Target Markets, which will extend into the next several episodes!
8) Introduction & Products that Sell
This is the first episode and will talk about what kinds of topics I plan to cover in the future and an introduction to the "Products that Sell" series of casts that I plan on doing first.