Sharper Hotel Marketing Podcast
1) Photography: External Hotel Photography Secrets
Learn the secrets of taking the best external hero shots of your hotel. In this detailed and technical podcast, Chris gives you insights into the techniques he uses to shoot hotel photography includin...Show More
2) TripAdvisor: Marketing Mistakes and Strategies
Chris looks at 8 TripAdvisor marketing mistakes that hotels and motels often make and discusses strategies and tactics for replying to reviews, ensuring all communications are appropriate, how small h...Show More
3) Strategy: Locus Focus Marketing Strategy Explained
What is Locus Focus marketing strategy and how can it help your hotel attract and delight more guests? In this jam packed episode Chris ties everything together and explains the philosophy behind the ...Show More
4) Guest Experience: Coffee Strategies & Suggestions
Improving the coffee guest experience in your hotel or motel might be as easy as upgrading your instant coffee sachets and being more generous with them, or as complex as installing Nespresso machines...Show More
5) Guest Experience: Cockroach Control in Hotels
Chris explores the very real problem of controlling cockroaches in hotels, and how to reduce the chances of these pests ruining your reputation. He also discusses an innovative Australian made product...Show More
6) Branding: Why Style Guides Are So Critical
Branding style guides are the blueprint for your branding identity which gets replicated across your online presence and real world marketing. In this episode, Chris explains what a branding style gui...Show More
7) Email Marketing: Content Strategy & Do's and Don'ts
Content strategy is the basis for solid email marketing campaigns. In this week's episode Chris will break down exactly the difference between content marketing and content strategy and then discuss t...Show More
8) Content Marketing: The Why and How of Content Marketing for Hotels
Chris dives head first into what is Content Marketing for hotels in 2017 and why it is perhaps the most important foundation for hotel marketing in general. Topics include how one of the first example...Show More
9) Guest Experience: Hotel Gym Best Practices & Insider Insights
Chris established one of New Zealand's first successful 24 hour gym brands "Burn 24HR Fitness" in 2009 so he has plenty of valuable advice from all perspectives. In this value-packed podcast he talks ...Show More
10) Website: 10 Website Marketing Mistakes
Chris delves into the top 10 mistakes many hotel marketing website are making. He also covers the importance of the right mindset for hotel website design including not treating it as a project, consi...Show More