eCommerce Evolution Podcast
1) 7 Habits of Great Brands: Make 2026 Your Best Yet
In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metri...Show More
2) BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
Black Friday just got more interesting.While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it's reshaping how smart bran...Show More
BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
54:02 | Dec 29th, 2025
3) AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth
This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands strug...Show More
4) How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)
When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any pro...Show More
5) How One Brand Went from $0 to $80K/Day on AppLovin in One Week
Think you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during ...Show More
6) Last-Minute Levers for Amazon Q4 | Masterclass Replay
At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon...Show More
7) The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand
Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues...Show More
The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand
1:13:21 | Oct 23rd, 2025
8) Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools
What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to buil...Show More
Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools
57:34 | Oct 9th, 2025
9) From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann
Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon F...Show More
10) How Wholesale Shaped Pura Vida’s $135 Million Exit
When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire th...Show More