touch point Podcast
1) TP474 - Inside Healthcare's Dark Funnel
Healthcare marketers are seeing something strange: campaigns look like they’re working, but analytics can’t explain why. In this episode, Chris Boyer and Reed Smith unpack what’s really happening insi...Show More
2) TP473: When Demand Outruns Supply (And Marketing Gets Stuck in the Middle)
Healthcare talks a lot about growth, access, and consumerism. But there’s a growing problem hiding in plain sight: demand is getting easier to create, while supply remains stubbornly hard to deliver. ...Show More
3) TP472: Reputation as a Signal, Not a Score
Trust in institutions is declining, and healthcare is not immune. At the same time, patients are relying more heavily than ever on what other people say online to decide where, when, and whether to se...Show More
4) TP471 - Developing a “Route-First” Access Strategy
Access is still one of healthcare’s most talked-about problems. But a year after our last access-focused episode, the conversation has shifted in quieter and more consequential ways. In this episode,...Show More
5) TP470 – When AI Becomes the First Stop for Care
For years, healthcare has talked about patients as informed consumers. Now, many of them are showing up informed before they ever touch a health system. In this episode of Touch Point, hosts Chris Bo...Show More
6) TP469 – 2026 Is the Tipping Point (Healthcare, Digital, and the New Consumer)
As healthcare heads into 2026, the signals are getting harder to ignore. Financial pressure is mounting. Consumer expectations are accelerating. And digital strategies that once felt optional are now ...Show More
7) TP468 - The 2025 Listener Choice Awards
Every year, they pause to look back at what resonated most with the Touch Point community. In our 2025 Touch Point Podcast Listener Choice Awards show, hosts Chris Boyer and Reed Smith share a behind...Show More
8) TP467: ICYMI: SEO is Like Golf Now
In case you missed it, this episode tackles one of the biggest shifts quietly reshaping healthcare marketing: search is no longer about winning keywords. It is about understanding intent, context, and...Show More
9) TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)
We are back with the second half of our annual Holiday Sampler, featuring the remaining three episodes that round out Touch Point’s most downloaded shows of 2025. These are the conversations listener...Show More
10) TP465 – Holiday Sampler: Our Best Episodes (Part 1)
Health care did not have a quiet year. AI, experience, platforms, and “vibe” all took turns in the spotlight. In this first half of our Holiday Sampler, hosts Chris Boyer and Reed Smith revisit four o...Show More