Google Partners Podcast
1) #32 - How Google Markets Google, with Fab Dolan
Google’s marketing machine is truly massive, operating across a huge range of fronts at an incredible scale. They not only use but also pioneer analytical tools that enable them to work in groundbreak...Show More
2) #42 - All About Sales: Working the 80/20, with Perry Marshall
There’s no business without sales, so it’s no wonder that selling is of continuous interest to agencies and consultancies. It’s hard work, and as much as you learn, there’s always another layer of sub...Show More
3) #41 - 5 Steps to Strategic Copywriting, with Joanna Wiebe
Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to...Show More
4) #40 - Voice Assistance: The New Frontier for Brands, with Wally Brill
Twenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of pe...Show More
5) #39 - Getting the Most Out of Seasonality, with Hana Abaza
Since we’re nearing the holiday season and the annual retail apex of Black Friday/Cyber Monday, the Google Partners Podcast brings you an early holiday treat. Hana Abaza, Head of Marketing at Shopify ...Show More
6) #38 - Are You Leaving Money on the Table? with Robin Waite
The conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes t...Show More
7) #37 - Grow Sales and Margins Through Positioning, with April Dunford
Whether we sell services, products or ideas, the first thing we need to do is find and understand our audience. Because no matter how effective we may be at communicating our value proposition and con...Show More
8) #36 - Wisdom from a Millennial Leader, with Brian Wong
Entrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course...Show More
9) #35 - Building your market, one landing page at a time, with Oli Gardner
For anyone even thinking about building and testing landing pages, Unbounce is an essential tool and the platform that almost single-handedly created the field. Oli Gardner, the company’s co-founder, ...Show More
10) #34 - Managing Through Market Cycles, with Ben West
Building a business is hard, particularly when growing revenue depends on the staff needed to recognize that revenue. When growth is fundamentally tied to scale—as it is in service-based businesses—ma...Show More