Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Knowledge at Wharton ›

32:15 | Sep 18th

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing...Show More