ADLANDIA

Laura Correnti & Alexa Christon / Panoply

2 FANS
ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol...Show More
Best
Newest
Looking for recently uploaded episodes
Content Marketing as a Service

33:41 | Dec 22nd, 2018

We’re talking all things content marketing on our last episode of 2018 with Citia Founder & CEO, Linda Holliday.  Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pur...Show More
A New York (Mag) State of Mind

26:49 | Dec 1st, 2018

The CUT, Grub Street,  Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy pu...Show More
The Now & Next in Podcasting

30:16 | Oct 6th, 2018

Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (ho...Show More
Girlboss Gang: Creating IP with the Community

42:51 | May 16th, 2018

Adlandia talks to THE Girlboss, Sophia Amoruso, about her journey from ecomm entrepreneur to media founder as the head of her new venture, Girlboss Media. In a cross-coastal phone call, we learn about how coming from a non-media industry has given he...Show More
Entrepreneur #EEEEEATS: Lessons in Building (The) Infatuation

44:47 | Mar 4th

We'd rate this one 5 stars: on this episode we're sitting down with the authentic, creative, and hysterical founders of The Infatuation, Chris Stang and Andrew Steinthal, for a masterclass on entrepreneurship. We learn what it takes to build a busine...Show More
Take Back the Customer: Social Commerce in 2019

37:10 | Jan 15th

Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal,...Show More
A Thanksgiving Special Served up with Sara Fischer

26:57 | Nov 24th, 2018

Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook...Show More
TLDR: Communications [and courage] in 2018

23:58 | Oct 30th, 2018

Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communicat...Show More
Start with the Headline

24:48 | Oct 18th, 2018

On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, a...Show More
Breaking Down the Blockchain

35:33 | Sep 18th, 2018

Returning guest Jarrod Dicker, now CEO of, po.et, a blockchain company for creators,  visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be th...Show More
The Agency of Others

32:32 | Sep 4th, 2018

When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity.  With an unwavering perspective, A + L talk with...Show More
A Supreme Collaboration: Media and Local Culture

18:05 | Aug 22nd, 2018

Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of...Show More
Sink or Swim: An Agency Model Revolution

33:28 | Aug 8th, 2018

Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagement...Show More
Data Back, Insights Forward

31:35 | Jul 24th, 2018

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to supp...Show More
The Changing Face(s) of Cannes

35:21 | Jul 11th, 2018

There’s the expected tracks at Cannes and then there’s another track - where collaboration over competition is the spirit, where experimentation is the currency, and where the ones doing the work challenge convention by leveraging unique partners and...Show More
Summer of Media Mergers w/ Sara Fischer

28:25 | Jun 22nd, 2018

Axios’ media star, Sara Fischer, calls in to give Adlandia a deep dive on the AT&T acquisition of Time Warner - now known as Warner Media - what you should know, the upsides for marketers, the things to watch for in other mergers, the future of progr...Show More
Should curiosity be a new metric for leadership?

19:58 | Jun 12th, 2018

There’s a new wave in consultants, coaches and innovation gurus working with C-level leadership to hone their knowledge and skills around emerging topics and trends.  And while we can learn the Mary Meeker - like insights - doesn’t it all come down t...Show More
Innovation is Stuck Inside a Cube

40:27 | May 30th, 2018

The next great idea is sitting in your office's cubes (or row of open floor desks). Bold creativity, cultural insight and new ways of working are sitting within our organizations amongst junior level talent that isn't given a voice or platform in our...Show More
While you were Away: DTC Playbook

53:41 | May 2nd, 2018

Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the phys...Show More
Broadly Speaking: Nothing Starts with No

38:12 | Apr 18th, 2018

We go to school this week with lady boss and publisher of Vice’s Broadly, Ari Wengroff, to have an enlightened conversation about what female-led content looks like, how it’s taking main stage, and how many brands still aren’t digging in despite lots...Show More
Ditch the Pitch

36:58 | Apr 3rd, 2018

Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practition...Show More
Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game

41:12 | Mar 21st, 2018

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) t...Show More
Content or Commercial: Inside Content Studios

40:36 | Mar 6th, 2018

We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commo...Show More
Getting into the data-ing game

32:07 | Feb 21st, 2018

Alexa and Laura find out that there’s a whole lot more in the business of love that we can all learn from, when they sit down with OkCupid CMO, Melissa Hobley. Hobley and her team have struck a match, balancing marketing with data insights to make tr...Show More
Playing for the Championship

38:12 | Feb 6th, 2018

Alexa and Laura talk to media & marketing executive turned entrepreneur Ross Martin, Founder & CEO of Blackbird, on building business based on leadership, the relationship between a company’s operating and belief system, and his "free agency" version...Show More
Stop trying to grow fast... grow smart

31:17 | Jan 23rd, 2018

Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, t...Show More
Infatuated with Unlikely Pairings

32:01 | Jan 9th, 2018

Welcome to 2018, ADLANDIA! Alexa and Laura kick off the new year with a conversation about unlikely partnerships and collaboration vs competition. This week's guest is Andrew Steinthal, Co-Founder of food discovery site, The Infatuation, who dishes b...Show More
Don't Delegate Your Story with Beth Comstock

44:19 | Dec 26th, 2017

ADLANDIA is closing out 2017 with a person who’s had a distinguished impact on the world of business and marketing (and Laura + Alexa), GE Vice Chairwoman Beth Comstock, as she gets ready to embark on her next chapter (her book "Imagine It Forward" d...Show More
Moving at the Speed of Culture

30:51 | Dec 12th, 2017

Piers Fawkes, Founder of PSFK stops by Adlandia to chat about how he got started as a trend spotter, where PSFK has evolved to and how today’s measurement doesn’t account for the work the industry is doing and where we’re headed. Plus, Laura and Alex...Show More
EXCLUSIVE: Why It's Time for Change with Linda Yaccarino

47:14 | Nov 27th, 2017

Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders.  Hear...Show More
Mobile Collapsed the Marketing Funnel, now what?

35:11 | Nov 14th, 2017

Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution mak...Show More
Experience: The New Retail Transaction

27:20 | Oct 31st, 2017

Adlandia goes bi-coastal talking to Amanda Latifi, CEO & Co-founder of start-up biz Hafta Have, a responsive sms technology that connects the in-store buying experience to the shopper.  The ladies talk all things retail, the relationship between tran...Show More
Golden Age of Audio (+ Sugar Monsters)

38:37 | Oct 17th, 2017

This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod netwo...Show More
VICE Gold Rings + Provocative Media Things

44:51 | Oct 3rd, 2017

This week we kick it with VICE's SVP of Sales, Ben Dietz, to talk how VICE owns their authenticity three decades later, their unabashed approach to do content differently, and the effects of creative-led leadership. We dig into why their team's rheto...Show More
It Ain't Over, Here Comes the Take Over

39:13 | Sep 20th, 2017

Andrew Essex, CEO of TriBeCa Enterprises, author of The End of Advertising, and recovering ad man drops by ADLANDIA to talk missed opportunities for brands, building cult fandom and his advice for people early in their ad hustle. Plus Alexa and Laura...Show More
Summer Rewind

39:19 | Sep 6th, 2017

It's the dog days of summer where everything slows down right before things kick back up.  Alexa and Laura go back into the lost files from earlier in the year where they talked to Brad Haugen, Partner at ATTN: an issues-based media company.  An impo...Show More
Sleep Does a Body (and Brand) Good

31:55 | Aug 22nd, 2017

The marketing therapy gets real on this episode with Thrive Global Chief Content Officer, Callie Schweitzer. We talk about how well-being should be the next focus for major brands and how the the ad industry can embrace it to get to productivity and ...Show More
Lose Yourself in the Moment with Linda Boff

40:18 | Aug 8th, 2017

In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent an...Show More
Is It Magic Tuesday Yet?

36:44 | Jul 25th, 2017

Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willi...Show More
A little meta, a little Mama

34:15 | Jul 11th, 2017

Episode 11 (our guest's lucky number!) is filled with innovative rabbit holes - from what we need to exploit in agency talent to future of programmatic experiences and back again - we explore some of our favorite "off record" convos with strategic pa...Show More
Focus on the D(evelopment)

40:36 | Jun 27th, 2017

Coming off Cannes, Laura and Alexa sit down with Jarrod Dicker, head of innovation and research & development at The Washington Post, who joins ADLANDIA to talk about the value of a Lion and how we democratize The Oscars of our industry. Plus, Dicker...Show More
Missed Connections

41:17 | Jun 13th, 2017

Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add val...Show More
The (NY) Times, They Are A Changin'

37:24 | May 30th, 2017

Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funne...Show More
Mammas Don't Lie

28:22 | May 16th, 2017

In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&A answer questions from their T...Show More
The Power of Partnerships with Lena Dunham and Jenni Konner

41:22 | May 2nd, 2017

Laura and Alexa sit down with the founders of Lenny Letter to talk their transition from behind the paywall to working with brands, stories that bond us, perspective as innovation, and why they'd build Twitter themselves (@jack are you listening?!). ...Show More
No Winners in the Long Lines

43:30 | Apr 18th, 2017

This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favori...Show More
BONUS: Crushing on Mika Brzezinski

24:51 | Apr 12th, 2017

Special episode…#WCW (Women Crush Wednesday!).  Laura and Alexa sit down with Mika Brzezinski, co-host of MSNBC’s Morning Joe, NYT Bestselling author and Know Your Value movement founder to chat about how she found her value through the highs and low...Show More
Experience as Media

41:26 | Apr 4th, 2017

This week Laura and Alexa are joined by co-host of Political Gabfest and Atlas Obscura CEO, David Plotz to talk about experience as media, falcon tours, BYOH (bring your own Hipsters!) and secret forts in DC. They also debate why super pacs are formi...Show More
Spicy Margs To Go: WP Next to SXSW

40:14 | Mar 21st, 2017

This week Laura + Alexa bring you inside an exclusive live taping over spicy margaritas at the WP Next Summit with Washington Post's Managing Editor, Emilio Garcia-Ruiz, and CRO, Jed Hartman. Plus, you hear their winners and losers from this year's S...Show More
Consultants: The New Conduits of Chemistry

32:46 | Mar 7th, 2017

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consulta...Show More
Trumping Your Values

38:16 | Feb 21st, 2017

On our first episode of ADLANDIA, we explore the balance between politics and values for both media companies and brands in a world where fake news has taken center stage. First we discuss the role satire plays in challenging the noise, and then we h...Show More
ADLANDIA: Coming Feb. 21st

00:18 | Feb 17th, 2017

ADLANDIA, hosted by Alexa Christon and Laura Correnti, premieres on Tuesday, February 21st.