Pharma Talk Podcast
1) The Misleading Marketing of "Low-T" Drugs
A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of Androgel uses symptom quizzes to co...Show More
2) The Forgotten eHealth Code of Ethics
Any research or effort designed to improve the quality of health information on the Internet must build upon the work already done by the creators of the international eHealth Code of Ethics, which is...Show More
3) AMA Struggles to Reign in Consumer Drug Ads
You have to give kudos to the good doctors and policy makers of the American Medical Association for trying over the course of many to ban or in some way curtail direct-to-consumer drug ads by pharmac...Show More
4) Counter Detailing Offers Redemption But Little Hope of Success
Do you hate your job in pharma? Perhaps, like a friend of mine, your position got eliminated after many years of loyal service. But it may be a blessing in disguise if the behavior of Big Pharma is mo...Show More
5) Patient Centricity & Pharma’s Reputation
Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve patient centricity, but n...Show More
6) The Two Faces of FDA Regarding the Opioid Epidemic
The #FDA has a lot of hurdles to overcome in its effort to stem the #opioid crisis it helped to create. And it doesn’t help that Trump’s proposed Medicaid cuts will negatively impact funding for drug ...Show More
7) The Coming Digital Transformation of Pharma Marketing
Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, Gene...Show More
8) Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma
The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When...Show More
9) The Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians
Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restrict...Show More
10) The Digital Gap Between Pharma and Other Industries
Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campa...Show More