The Active Life Podcast
1) Why Assessments Close Better Clients Than Workouts
In this episode, Larry and Cody break down why assessments—not workouts—are the most powerful sales tool a coach can use. They explain how gathering meaningful data creates clarity, certainty, and tru...Show More
2) Load vs Capacity: How to Explain Every Injury to Any Client
This episode walks coaches through one of the most important pieces of client education Active Life uses: load versus capacity. Larry teaches the concept exactly as he would to a real client, using si...Show More
3) Mock Discovery Call: What Real Sales Conversations Actually Sound Like
In this episode, Larry and Cody do something rare: they run a fully unscripted mock discovery call so coaches can hear what a real consult sounds like—not a perfect script, not a role-play where the c...Show More
4) How to Build an Offer That Actually Converts
In this episode, Larry and Cody deliver a complete plug-and-play framework for coaches who struggle to build offers that actually land with clients. They break down the two prerequisites every coach m...Show More
5) The Four Certainties: What Clients Need Before Saying Yes
In today’s episode, Larry and Cody expand on last week’s discussion about trust and move into the next critical phase of every professional conversation: certainty. Once a client trusts you, they stil...Show More
6) The Four Pillars of Trust in Sales & Coaching
In this episode, Larry and Cody break down one of the most misunderstood concepts in sales and coaching: trust. Before any certainty can be built — before someone can believe you, follow your guidance...Show More
7) Chronic Pain Is a Choice with Mary Banks
In this episode, Larry sits down with Mary to break down one of the biggest problems facing the United States today: the chronic pain epidemic. Even with over a million personal trainers, hundreds of ...Show More
8) Competency Pride — When Expertise Becomes the Barrier
Many professionals fall into the trap of competency pride — believing that because they’ve “earned it,” they no longer need help. In this episode, Larry and Cody unpack how this quiet arrogance can li...Show More
9) Decision Paralysis — Why Smart People Stay Stuck
In this episode, hosts Larry Gaier and Cody Ringle dive deep into the psychology of decision paralysis — the all-too-common state where smart, capable professionals find themselves endlessly researchi...Show More
10) The Real Reason Clients Say “I Can’t Afford It”
In this conversation, Larry and Cody break down the true nature of “value uncertainty” — the mental equation clients subconsciously run every time they’re asked to invest in coaching or care. It’s rar...Show More