Copywriters Podcast
1) Financial Copy U - The Inside Story, With Nick O’Connor
A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise: Glenn...Show More
2) Building Belief In Copy, With Nathan Fraser
It’s the sure-fire strategy that makes you overconfident. It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And ...Show More
3) Crash Course In Copywriting Psychology
Today we take a deep dive into the part of copywriting that people talk about all the time. And even though people talk about this all the time, most of them don’t really understand it. That is, psych...Show More
4) The One Key Copywriting Skill You Need (But Might Not Even Know About)
Sometimes copy fails because it’s just not executed well enough. And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either....Show More
5) Part 2-The Art of War, Copywriting Edition
Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the r...Show More
6) Online Marketing Founder Ken McCarthy
In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Tr...Show More
7) 12 Free Spots In Financial Copy Training!
$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024. And now they’re making an offer so good we had to rush today’s special guest, top cop...Show More
8) The Art of War, Copywriters Edition
Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re u...Show More
9) Local Business Celebrity Advertising, with John Caprani
It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting. But he’s come up with a fascinating specialty that’s worth paying a...Show More
10) Smart, Practical Ways To Use AI, With Cath Reohorn
One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using. And that involves its incredible ability to analyze, find trends, and ...Show More