Copywriters Podcast
1) How Clive Cable’s Building An Agency With Virtual AI Copywriters
Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI a...Show More
2) How To Make Prospects Fall In Love, With Nathan Fraser
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tu...Show More
3) The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.And while maybe it’s not fair, it IS real. And it’s important t...Show More
4) The Neuroscience Of Copy That Sells, With Clive Cable
These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it...Show More
5) The One-Sentence Attention-Magnet Story
We’re really at a crisis point for a lot of marketers.It’s not just that ads keep getting more expensive.It’s that it just gets harder and harder to get and keep prospects’ attention.And with everythi...Show More
6) Value-Based Copywriting, With Harlan Kilstein
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients....Show More
7) How To Make Prospects Fall In Love, With Nathan Fraser
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tu...Show More
8) The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more. And while maybe it’s not fair, it IS real. And it’s important...Show More
9) The Neuroscience Of Copy That Sells, With Clive Cable
These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin. I’ve always wondered how these chemicals are affected by copy, and how much ...Show More
10) The One-Sentence Attention-Magnet Story
We’re really at a crisis point for a lot of marketers. It’s not just that ads keep getting more expensive. It’s that it just gets harder and harder to get and keep prospects’ attention. And with e...Show More