
Offline
Should You Start a Podcast in 2020
Philip's Live Streaming Experiment
36:02 | Nov 17th, 2020
Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?
Why you shouldn't sell to your audience the way you want to buy
41:21 | Nov 6th, 2020
The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...
Learnings From a Productized Service
Selling Pain vs Aspiration
28:31 | Oct 23rd, 2020
In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?
Approaches to Email Marketing
41:13 | Oct 2nd, 2020
This episode is a fast-and-loose overrview of various approaches to email marketing.
Designing and Running an Online Event
32:46 | Sep 25th, 2020
Liston is in the middle of running an online event called ClientCon. What better time to find out what it's like to envision, plan, and execute a sizeable (30 speakers) online event?
Offline featuring Tom Critchlow (Part 2)
29:26 | Sep 11th, 2020
Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning.