AMPUP Your Digital Marketing Podcast
1) Episode #149 - How Business Texting Could Help Your Marketing Strategy
Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Gle...Show More
2) Episode #148 - How To Make Product-Led Growth Work For You — Even in the Most Technical of Spaces
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how t...Show More
3) Episode #147 - How To Execute Marketing Campaigns in a Highly Regulated, Highly Targeted, and Highly Misunderstood Industry
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO. They talk about what executing marketing campaigns looks like when wor...Show More
4) Episode # 146 - The Marketing-Led Customer Experience: What Is It and Why Should B2B Marketers Jump on Board?
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the importance of turning customer experience into a ...Show More
5) Episode # 145 - Times Have Changed — and So Have Your Customers. Here’s How to Relearn Your Target Audience’s Needs
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of user testing and why it’s more important now than...Show More
6) Episode #144 - The Struggles of Transitioning Your Digital Marketing Efforts
You may have heard this before, but this year has been unlike any other, and it has forced marketers to boost their digital marketing efforts. In this episode of AMP Up Your Digital Marketing, Glenn ...Show More
Episode #144 - The Struggles of Transitioning Your Digital Marketing Efforts
24:27 | Aug 18th, 2020
7) Episode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 Months
Building your personal brand on social media might seem like an impossible task. What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of cont...Show More
Episode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 Months
22:37 | Aug 11th, 2020
8) Episode #142 - Should You Advertise on TikTok?
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. In this episode of AMP Up Your Digital Marketing, Glenn Gau...Show More
9) Episode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and Employees
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who’s spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses s...Show More
Episode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and Employees
26:24 | Jul 28th, 2020
10) Episode #140 - 4 Lead Generation Strategies Coming Out of COVID-19
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Karin Aviles, Head of Demand Generation and Field Marketing at Centrica Business Solutions, which offers sustainable energy a...Show More