John Griffiths' Podcast
1) 17th Podcast on the difference between promotional and product ideas
John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the origina...Show More
2) Experiments with Honda
Early Honda online experiments which showed the way advertising would break boundaries into content marketing. 20 years on I have second thoughts
3) 15th podcast Honda advertising and the Swindon campaign
With the prospect of Honda closing its factory in Swindon I talk about the way advertising misses the bigger picture (eg factory closures) and tell the story of how we used Swindon to make a point abo...Show More
4) Special - Remembering Tony Stead
Today Tony Stead's death was announced. As he was the one who came up with the name Account Planning it seemed appropriate to remember his contribution. John Griffiths talks about his meetings with To...Show More
5) Links of London - no change there
dropping into Links of London in a Canadian Mall this month I was struck by how the brand had not changed from when I worked with the management team 15 years ago. So a ponder about brand consistency ...Show More
6) 11th Podcast Prospan cough predictor campaign
IPA award winner for best use of Tech Led data - this cough predictor managed to increase sales while spending less on advertising. Take a look at the film https://www.youtube.com/watch?v=szUossECitM&...Show More
7) 9th Podcast Baileys and ingredient branding
I was startled to find myself soundbitten by the IPA talking about the Baileys campaign: https://www.youtube.com/watch?time_continue=74&v=mj5Arjcx22E And worse appearing to say nothing at all! So here...Show More
8) Lexus Car ad - written by an AI program
So how does an ad written by artificial intelligence actually perform? Here's a piece by Adweek which explains what the AI did: https://www.adweek.com/programmatic/an-ai-tried-to-write-the-perfect-lex...Show More
9) 7th Podcast Haagen Daz taking the sex out of icecream
the famous ice cream brand has to appeal to a younger generation appalled that parents might find it sexy. The solution to take the sex out and focus on simple luxury instead.
10) Refuge - the hiddenness of domestic abuse
Reviewing the press campaign for Refuge who support those suffering domestic abuse - here's a link to the Campaign including a Valentines day poem https://www.campaignlive.co.uk/article/refuge-valenti...Show More