PSFK's PurpleList Podcast
1) Podcast: TOURISTS On Building A New Kind Of Hospitality Experience
TOURISTS is currently one of the hottest hospitality names around—so it might come as a surprise that its acclaim and success far exceeded its creators’ expectations. In this show, PSFK founder ...Show More
2) Podcast: Strategies For Cracking The Gen Z Code
Gen Z is the next influential consumer class, and the first truly digital native generation. Growing up in a climate of interconnectivity and on-demand capabilities, this generation has unique needs, ...Show More
3) Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America
Misfits Market’s premise is simple: to ship a box of “ugly” produce to subscribers at their preferred frequency, and for prices that are often much lower than a grocery store’s. Sourcing t...Show More
4) Podcast: How Convenience Drives Today’s Food Service Experience
Shopper expectations are changing when it comes to all aspects of the food service experience. In the market of fast-casual and fast food, speed and convenience are a major priority for consumers. The...Show More
5) Podcast: Making The Mall Experience Mobile In A Gen-Z World
One could say that shopping today is less social than ever—an activity that was once an inherently community-driven interaction. In the world of late-night Amazon clicks, the nature of retail has beco...Show More
6) Podcast: What Loyalty Means For Today’s Consumers
In the current market defined by increased choice and product commoditization, traditional loyalty programs don’t hold the same appeal or value to consumers that they used to. Today’s cust...Show More
7) Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche
In this show, PSFK speaks to sustainable & organic beauty brand Seed Phytonutrients to learn how the shift in natural beauty and personal care distribution channels has the potential to benefit everyo...Show More
8) Podcast: Leveraging Shopper Data To Build Better Retail
With new technologies and in-store analytics, retailers have greater opportunity than ever to use customer data to improve their experience and ultimately drive sales. In this show, PSFK researchers e...Show More
9) Podcast: How Sustainable Retail Creates A Positive Feedback Loop
Today’s consumers, retailers and investors alike are more concerned than ever with the sustainability of their products and services. From environmental concerns to human rights issues, retailer...Show More
10) Podcast: Why Zola’s Online Wedding Planner Platform Was Dubbed The “Apple Store Of Weddings”
As weddings, the people they unite and what they stand for continue to evolve, digital planning platform Zola aims to consolidate the process with today’s betrothed in mind. In this show, Zola b...Show More