Wizard of Ads Monday Morning Memo Podcast
1) How Packaging Increases Sales
Packaging is the art of presentation.Exciting packaging improves conversion.There are two important parts of packaging:WHAT IS IN THE PACKAGE?When package âAâ and package âBâ are the same price and co...Show More
2) Parrots, Peacocks & People
Peacocks want to be admired.Parrots repeat only what they have heard.Each of us has a little bit of Peacock in us, and perhaps a little Parrot, too.(I admit it about me. You should admit it about you....Show More
3) The Path that Brought You to Where You Are
There was a day when you found yourself in a strange situation and you did the best you could. Before you knew it, you were walking through it.You noticed a patch of wildflowers.You made a friend.Dark...Show More
4) Attraction to the Iconic
Icons represent ideas that are bigger than themselves.Myths are stories that represent ideas that are bigger than themselves.Archetypes are symbols of recognizable patterns of behavior....Show More
5) Reject Orthodoxy in Advertising
The weakness of our current version of AI is that it extracts its knowledge only from what we have taught it.Things that are rarely done are difficult for AI to imitate.AI has confidence in ...Show More
6) The Reason History Repeats Itself
The advantage of being an old man is that you can remember the past. This gives you a different perspective on current events. But if that old man is foolish enough to share his thoughts, the average ...Show More
7) What Writers Think
Some Writers Think Life is OverratedWilliam Shakespeare wrote, âThis life⊠is but a walking shadow; a poor player that struts and frets his hour upon the stage, and then is heard no more: it is a tale...Show More
8) How Can I Write Ads that Speak to the Heart?
Open your ads with a big, emotional idea.Save the details for your web page.Use parallel structure if you can.Parallel structure is a writing technique that uses similar grammatical constructions to e...Show More
9) Megadog and Mustang
Pearl had the power of 5 different breeds. She was my Megadog. The Mustang was a 1971 convertible, white with a blue interior.The car and the dog could not talk, of course, but speech is not required ...Show More
10) The Red Grasshopper
âMore agile than a turtle! Stronger than a mouse! Nobler than a head of lettuce! His shield is his Heart! Itâs⊠El CHAPULIN COLORADO!âEl ChapulĂn Colorado â The Red Grasshopper â was a Spanish-sp...Show More