Floor 9 Podcast
1) Episode 173: 2025 Travel Trends
Welcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on travel. Together, they ...Show More
2) Episode 172: The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange)
This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginnin...Show More
3) Episode 171: Apple WWDC 2025 Recap
This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of Appl...Show More
4) Episode 170: AI Mode, Agentic Web, & more from Google I/O 2025
On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric annou...Show More
5) Episode 169: Upgrading the Creator Playbook for Brands
This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to A...Show More
6) Episode 168: The Evolving Sports Media Landscape
Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! ...Show More
7) Episode 167: 2025 Outlook Trends
Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025...Show More
8) Episode 166: CES 2025 Highlights
Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal favorite...Show More
9) Episode 165: 2024 Year-End Trend Recap
Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see w...Show More
10) Episode 164: 2024 Holiday Shopping Trends
‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on experiential in-store shopping to...Show More