Cracking the Code Podcast
1) Turn HVAC Vendors Into Growth Partners
If your manufacturer or distributor relationship only starts when you need equipment and ends when the invoice is paid — you’re missing some real growth opportunities. The trades are being reshaped by...Show More
2) Attract & Keep Top Talent in Home Services
Still stuck in a cycle of posting jobs, waiting, and disappointing results? For many contractors, hiring feels unpredictable with changing labor markets, employee expectations, and stale job postings....Show More
3) Compensation Plans That Actually Drive Performance
Are you incentivizing performance effectively? Most pay plans look good on paper but fail in the real world because they’re too slow, too complicated, or reward the wrong things. On this episode of Cr...Show More
4) Winning $60K Jobs Overnight with Light Commercial
Many contractors overlook the easiest path to bigger tickets and faster closes: light commercial jobs. When a business loses heating or cooling, they can’t wait — they shut down. That urgency turns wh...Show More
5) The 60-Second Rule: 2X Lead Conversions
Is your follow-up speed costing you thousands in missed revenue? Studies show that if you don’t reach a new lead within a minute, your chances of converting it drop by more than half. In today’s world...Show More
6) AI and the New HVAC Leads Game
How are you performing on lead generation? Many contractors still think lead generation is about ranking on Google and bidding on the right keywords. But the game has changed. You’re not marketing to ...Show More
7) Double Growth with Better Booking
What’s the fastest path to double your business growth? Chad Petermen, President & CEO of Peterman Brothers, says it’s mastering your call center! Most contractors already have good lead volume, but t...Show More
8) Building a Buyer-Ready HVAC Business From a M&A Expert
Selling an HVAC business isn’t just a financial milestone. It’s a legacy moment that reflects your leadership and the culture you’ve built. Successful exits happen when owners prepare early and treat ...Show More
9) How Menu Pricing Unlocks Trust, Transparency & Sales
Too many contractors still rely on quote-driven sales processes that often cause confusion and slow sales momentum, sometimes to a screeching halt. This week on Cracking the Code, Drew Cameron and Rus...Show More
10) How Wowing Customers Led to $60 Million in Annual Revenue
Building a strong customer base is great, but building a referral fan base is transformative. Companies that master unforgettable customer service every time can see remarkable growth. On this episode...Show More