The Database, a Nielsen podcast

44:52 | Sep 1st, 2020

This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the ef...Show More

27:09 | Feb 10th, 2020

In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google share how they’ve navig...Show More

32:15 | Jan 27th, 2020

This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platfor...Show More

23:38 | Jan 13th, 2020

On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what ...Show More

37:06 | Oct 8th, 2019

This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage wi...Show More

37:47 | Jul 1st, 2019

This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie...Show More

50:35 | Jun 24th, 2019

In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out i...Show More

38:05 | Jun 17th, 2019

Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, howev...Show More