Founders Craft with Mike Gonzalez Podcast
1) SARTO Method Explained - Routines
Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is design...Show More
2) SARTO Method Explained - Aspiration
Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alig...Show More
3) SARTO Method Explained - Subject
Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your exp...Show More
4) Building an Audience w/ Dan Sanchez - Do what Creators Do.
In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for ...Show More
5) Marketing has changed - What you need to know.
Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.
6) Retain customers for life with a personalization strategy.
Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 thin...Show More
7) 400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion
Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he na...Show More
8) 3 Bizarre Questions that Lead to Clarity
Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead...Show More
9) The Power of an Endurance Mindset w/ Alex Judd
What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lesson...Show More
10) What is Identity Based Strategy? w/ Lauren Shippy
In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience com...Show More