245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1 ›

35:12 | Feb 13th, 2017

John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow:...Show More