Differentiate or Die: Secrets of Silicon Valley Podcast
1) Differentiate or Die: Compete to Win in a Commodity B2B Tech Market
What is the most effective positioning strategy for winning in a commodity market? How do you compete when pricing wars are common, the buying criteria is based on feature checklists, and every vendor...Show More
2) Michael Nevins: Landing the US Market, a European perspective
Good positioning has deep transformative impact. That’s what we heard from Michael Nevins, CMO of Smart Adserver, a Paris-based ad tech company. In this Q&A, Mike shares how Smart’s recent positioning...Show More
3) Differentiate or Die: The World’s Best B2B Tech Presentation
How do you create B2B tech presentations that your sales team actually uses and that inspire customers to say ‘yes’? Over the last decade, Firebrick has developed transformational Position...Show More
4) Katey Mokelke: Hitting the bullseye with Positioning
You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out? Katey Mokelke knows what it takes to successfully navigate the “last mile” of a strategic posit...Show More
5) Laura Dunbar: Positioning to recapture market leadership
How does a company retake its rightful position in the market? In this pre-COVID conversation, Laura Dunbar, SVP of Marketing at GHX – the leading digital trading network for the healthcare industry –...Show More
6) Differentiate or Die: Category creation?
Creating a category is not for the faint of heart. Over the past 20 years, Firebrick has been at ground-zero of the formation of multiple B2B tech categories: CRM/MA, SaaS, Big Data, CX, DevOps, Edge ...Show More
7) Differentiate or Die: 3 Keys to Run Successful Positioning
After working with more than 400 B2B tech companies, Firebrick Partner Bob Wright has a strong point of view about positioning success. In this Q&A, Bob shares his experience on what it takes, includi...Show More
8) Heidi Melin: The Power of Positioning, Why hire an outside agency
Think positioning is just a marketing exercise? Think again. Heidi Melin, Chief Marketing Officer at Workfront – and one of the tech industry’s best CMOs – has deep experience and a stellar track reco...Show More
9) David Hughes: The Power of Positioning, a CEO Perspective
[ What does it take to create a new market category? We asked David Hughes, founder and CEO of SD-WAN pioneer Silver Peak. David has taken Silver Peak from concept to market leadership and 75% YOY gr...Show More
10) Jason Hoffman: The Power of Positioning, a CEO Perspective
Jason Hoffman is one of B2B tech industry’s leading futurists and pioneers of today’s mobile edge and distributed cloud infrastructure technologies. Over his career as founder of Joyent, C...Show More