PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner Podcast
1) GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul
In the 90s and early 2000s, GAP wasn’t just a store; it was a cultural force. Then came overexpansion, distraction, and one of the most infamous logo fails in branding history. For years, GAP drifted ...Show More
2) e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn’t Expect
In this short follow-up episode of BUILDING & BREAKING, we’re revisiting e.l.f. Cosmetics, a brand we recently celebrated for its clarity, consistency, and connection with its audience. But something ...Show More
3) Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time
In this episode of BUILDING & BREAKING, I’m diving into the story of Red Lobster’s recent comeback and what it teaches us about brand clarity, decision-making, leadership, and trust. From the chaos of...Show More
4) Rihanna: The Power of a Personal Brand in Business, Leadership, and Building Trust
In this episode of BUILDING & BREAKING, we take a closer look at Rihanna, not just as an artist, but as a personal brand that has redefined what it means to lead, serve, and build businesses that matt...Show More
5) Southwest Airlines: What Happens When You Abandon What Made Your Brand Different
In this episode of BUILDING & BREAKING, we take a closer look at how Southwest Airlines went from beloved to broken, by abandoning the very promises that made them different. Southwest wasn’t built by...Show More
6) Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position
In this episode of BUILDING & BREAKING, we take a closer look at how Madison Reed filled the gap between drugstore box color and major salon transformations by knowing exactly who they serve, what tho...Show More
7) e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty
In this episode of BUILDING & BREAKING, we’re diving into the brand story of e.l.f. Cosmetics, the brand proving that low price doesn’t have to mean low value. From launching $1 products in 2004 to be...Show More
8) The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)
In this 10th episode of BUILDING & BREAKING, we’re recapping the first nine episodes by connecting the dots between Costco, Starbucks, In-N-Out, Taylor Swift, Aveda, Olaplex, Trader Joe’s, Drybar, and...Show More
9) Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise
Drybar didn’t invent the blowout, but they turned it into a brand with a crystal-clear promise: No cuts. No color. Just blowouts. Drybar built a business and brand on simplicity, consistency, and solv...Show More
10) Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists
Olaplex didn’t just create a product, it created a category. It provided stylists a new language around hair health and made the salon pro, at every level, feel more confident, understood, and seen. B...Show More