Inner Sircle Podcast
1) PSA: Instagram has changed how views are counted.
Are you wondering why your Instagram views have suddenly dropped? Instagram recently updated how “views” are counted, and this shift is causing numbers to look lower across the board. So let’s break d...Show More
2) How to win in the 5th quarter!
Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.” Everyone thinks once th...Show More
3) TikTok Ban Update: November 2025
It’s been almost a year since that January TikTok ban was supposed to happen. Curious where things stand now? We’ve got you covered.Here’s the background starting in June of this year:In June, Trump o...Show More
4) Strategic Social Media Planning for 2026 (for CPG Brands)
On this episode, I talk about the importance of deploying a social media strategy that actually aligns with your greater business goals. Dont chase likes and viral moments. Remember what really matter...Show More
5) POV: Importance of Community Management
Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments.At Sircle, we always say that community management is the most important...Show More
6) Instagram’s brand-new UI update
Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to knowInstagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the se...Show More
7) POV: Proactive Community Management
A strategic best practice that we preach here at Sircle — and one that’s often slept on — is proactive community management.Not to be confused with reactive community management (responding to comment...Show More
8) Lia Haberman’s Substack: Where creativity stands right now
I was reading Lia Haberman’s Substack last week (highly recommended, by the way), and she shared where creativity stands right now — here are my takeaways.Takeaways: Design is emotional, not just aest...Show More
9) POV: Curated Content
On this episode, I explain the idea behind curated content and marrying that with great created content, to build out your social calendar. It is important to find balance, offer your social media man...Show More
10) POV on Threads: August 2025
On thie episode, I provide an updated POV on Threads. Transcript below:Let’s talk about Threads.On the surface, Threads shows promising user growth. But when you look closer, the daily engagement numb...Show More