Sport England's 'This Girl Can' campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh - was an instant success, both in getting women more active ...Show More
Mark Read has been in the hot seat at WPP for just over a year.
Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients in the face ...Show More
We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing Week Masters awards 2019.
In this edition of Marketing Week Explores, which is hosted by reporter Molly Fleming, senior writer Charlotte Rogers explores the benefits and pitfalls of working abroad. Including a deep-dive into ...Show More
We continue our new podcast series by looking into the British Army's controversial recruitment campaign, 'This is Belonging'. Launched in 2017, the campaign, which showed the camaraderie of army life...Show More
Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing.
The so-called “father of modern marketing” helped create the template for marketing to...Show More
In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line's 'Fixer' campaign...Show More
In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in orga...Show More