Intercom on Customer Engagement Podcast
1) Chapter 8: How to craft your messaging schedule
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending messages individually just doesn’t scale as your customer b...Show More
2) Chapter 7: The right time to send a message
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right time to send each type of message to a customer.
3) Chapter 6: The right way to send a message
There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From email to in-app messages, there are pros and cons to every mediu...Show More
4) Chapter 5: What messages should you be sending?
From welcome messages to promotions and upsells, there are seven types of messages that will make up the core of your engagement with customers. We’ve used these messages to help grow and scale Interc...Show More
5) Chapter 4: The anatomy of a message
When you’re communicating with your customers, 80% of your success will come from critical, yet overlooked tasks – a compelling subject line, clear paragraphs and an obvious call to action. In this ep...Show More
6) Chapter 3: What makes an effective message?
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics every me...Show More
7) Chapter 2: How to match messages to behavior
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product,...Show More
8) Chapter 1: Identifying the right people
Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, ...Show More