Chapter 8: How to craft your messaging schedule
08:22 | Jan 30th, 2018
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending messages individually just doesn’t scale as your customer base grows. The low-hanging fruit is to create a si...Show More
Chapter 7: The right time to send a message
09:02 | Jan 30th, 2018
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right time to send each type of message to a customer.
Chapter 6: The right way to send a message
09:24 | Jan 30th, 2018
There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From email to in-app messages, there are pros and cons to every medium. Let’s dive into where and when you should consi...Show More
Chapter 5: What messages should you be sending?
08:43 | Jan 30th, 2018
From welcome messages to promotions and upsells, there are seven types of messages that will make up the core of your engagement with customers. We’ve used these messages to help grow and scale Intercom – and we hope they will help you do the same fo...Show More
Chapter 4: The anatomy of a message
07:49 | Jan 30th, 2018
When you’re communicating with your customers, 80% of your success will come from critical, yet overlooked tasks – a compelling subject line, clear paragraphs and an obvious call to action. In this episode, we’ll dive into how to get those all-import...Show More
Chapter 3: What makes an effective message?
08:22 | Jan 30th, 2018
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics every message should have. Let’s talk through them.
Chapter 2: How to match messages to behavior
04:49 | Jan 30th, 2018
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product, and tailoring your messaging around that. Here, w...Show More
Chapter 1: Identifying the right people
09:44 | Jan 26th, 2018
Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right...Show More