SaaS Marketing Insights Podcast
1) Reverse Interview with Paul Stephenson of 47 Insights
In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.
2) Maximizing Conversions with Ben Jesson of Conversion Rate Experts
Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts h...Show More
3) From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing
Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In th...Show More
From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing
19:35 | Aug 5th, 2019
4) Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital
With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he overse...Show More
Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital
24:50 | Jul 29th, 2019
5) Conversion Copywriting with Laura Lopuch
Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive emails instead. This led her to a new career specializing in emails for Sa...Show More
6) Conversion Copywriting with Lianna Patch
Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of c...Show More
7) Automating Demos with Greg Dickinson of Omedym
A veteran of the tech startup scene, Greg Dickinson spotted a problem with software demos and built a company to solve it. Omedym is a platform that enables prospects to search and find the informatio...Show More
8) Conversion Copywriting with Sophia Dagnon
After a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In...Show More
9) Ecommerce Automation with Charles Palleschi of Spark Shipping
Charles Palleschi always knew he wanted to start his own SaaS business but his route to founding Spark Shipping, an e-commerce automation software solution, was anything but straightforward. In this e...Show More
10) Conversion Copywriting with Patti Haus
Patti Haus is a leading conversion copywriter to SaaS companies. In this episode she explains how the conversion copywriting process works, from initial voice of customer research through to the testi...Show More