Michael Boezi on Content Strategy Podcast
1) I'm Leaving
Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement: “Leaving” is my 1st new studio single in...Show More
2) All It Takes Is One Lie
In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage.&nbs...Show More
3) Writing a Mini-Series: Content Strategy Basics
I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to bac...Show More
4) Repurposing Content: Create an Online Course
In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, ...Show More
5) Repurposing Content: Downstream Method
If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, ...Show More
6) Repurposing Content: Upstream Method
Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals a...Show More
7) Repurposing Content: Different Contexts
Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across d...Show More
8) Repurposing Content: Different Formats
Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effec...Show More
9) Repurposing Content Is a Key Part of Any Content Strategy
Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time...Show More
10) Picking Better Models than the Outliers
In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change ...Show More