Before The Bestseller Podcast
1) BTB167: Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host
We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helpin...Show More
2) BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory
Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-runnin...Show More
3) BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into t...Show More
4) BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavi...Show More
5) BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies
We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41...Show More
6) BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a singl...Show More
7) BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel
We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her ...Show More
8) BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery
Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets. Her books have been translated int...Show More
9) BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager
Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of...Show More
10) BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast
We’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think ...Show More