Before The Bestseller Podcast
1) BTB173: Nir Eyal on Marketing Beyond Belief: Email Lists, Newsletter Growth, Social Media and What Actually Converts Readers
Nir Eyal is back on Before the Bestseller, the bestselling author behind Hooked, Indistractable, and his newest book Beyond Belief. Known for his work on behavioral design and habit forming technology...Show More
2) BTB172: Nir Eyal (Hooked, Indistractable) on His New Book Beyond Belief: The Psychology of Beliefs, Motivation, and Behavior Change
Today’s guest is someone many of you already know. If you’ve read Hooked or Indistractable, you already know his work has shaped how millions of people think about habits, technology, and behavior. Ni...Show More
3) BTB171: 30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty
We’re back with Patrick Taylor, also known as the Texas Yeti, adventurer and author of a five book series that includes Lost on Purpose and its bestselling prequel in solo and adventure travel categor...Show More
4) BTB170: Patrick Taylor on Lost on Purpose, Reinvention, and Solo Winter Trekking the Lewis and Clark Trail
Our guest for today is Patrick Taylor, known to many readers as the Texas Yeti. A former technology executive who built and sold a successful hardware company and later served as president of Intel’s ...Show More
5) BTB169: 2M+ Copies Sold: Michael Bungay Stanier on The Coaching Habit, Hybrid Publishing, and Building a Business Beyond Book Sales
We welcome back Michael Bungay Stanier, author of the million copy bestseller The Coaching Habit. Beyond that landmark book, Michael is the founder of Box of Crayons, a training company that helps org...Show More
6) BTB168: Michael Bungay Stanier, Author of The Coaching Habit, on Coaching, Leadership, and Better Conversations
Welcome back to Before the Bestseller. It’s 2026, and we’re starting the year with a rockstar author and one of the most influential voices in modern leadership and coaching, Michael Bungay Stanier. M...Show More
7) A message from the team at ShelfLife
Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful to the guests who shared their stories, and we’ll b...Show More
8) BTB167: Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host
We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helpin...Show More
9) BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory
Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-runnin...Show More
10) BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into t...Show More