How Brands Are Built Podcast
1) The Q&A episode
A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. O...Show More
2) Jacob Cass ran a wildly successful summit
In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative, about his recent venture: the Brand Builders Summit. Thi...Show More
3) Alex Center links package design to fashion
Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build th...Show More
4) Designing Brand Identity book launch at Noise 13
This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel dis...Show More
5) The Brand Names Report: A walkthrough and summary
Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vi...Show More
6) Fabian Geyrhalter builds and launches successful brands
Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landsc...Show More
7) Rob Goodman uses content to drive business outcomes
Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded cont...Show More
8) Season four wrap-up: How brands (and branding professionals) can do good
It's the summer of 2021—one year since the murder of George Floyd. And if you’re wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 ...Show More
9) Diego Segura goes through the doors that open
Diego Segura is a design apprentice at Collins, an independent strategy and brand experience design company with offices in New York City and San Francisco. In this episode, Diego describes how he dis...Show More
10) Alina Wheeler has a doppelgänger named Blake Deutsch
Today’s guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fifth edition. One of my favorite memories of this book...Show More