The Spin Sucks Podcast with Gini Dietrich Podcast
1) How the PESO Model© Helps You Avoid AI Bubble Burnout
Generative AI is sliding into the “Trough of Disappointment.” The Atlantic is warning of an AI bubble. And if you’re a CMO chasing disconnected AI pilots without a plan, you could be next. In this ep...Show More
2) Why Pharma Needs the PESO Model© Now
Ten billion dollars in pharma advertising just got a whole lot less effective. With Trump’s new memo cracking down on DTC ads—TV, social, digital, influencers, even online pharmacies—your pipeline may...Show More
3) The Visibility Engineer’s Manifesto
For too long, marketing and communications have been judged by clicks, impressions, and vanity metrics. But those numbers don’t move a boardroom. Executives talk about pipeline, revenue, market shar...Show More
4) Meet Your New Buyer Persona: ChatGPT (And Its Friends)
For decades, we’ve built personas around titles, demographics, and buyer journeys. But today, your most important persona doesn’t have a job title—it has an algorithm. In this episode, Gini Dietrich ...Show More
5) Structured Trust Is the New Currency of Reputation
Your reputation isn’t just what people say anymore—it’s what machines decide is true. In this episode of Spin Sucks, Gini Dietrich explains why structured trust is the new currency of reputation—and ...Show More
6) Using the PESO Model© as Your Marketing Operating System
On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership. The report makes one thing clear: the next decade wo...Show More
7) GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed)
PR is powering AI visibility—and communicators are more essential than ever. In this episode of the Spin Sucks podcast, Gini Dietrich breaks down how brand mentions, structured trust signals, and con...Show More
8) Why Comms Pros Are the New Visibility Engineers
Your job title hasn’t changed. But your responsibilities have. In today’s episode of the Spin Sucks podcast, Gini Dietrich breaks down what it means to be a Visibility Engineer—and why communications...Show More
9) Why Speed Matters in Crisis Comms: Lessons from a Kiss Cam Gone Viral
What do you get when you combine a Coldplay concert, a viral Kiss Cam moment, a silent startup, and Gwyneth Paltrow? A crisis communications case study for the ages. In this episode of the Spin Suck...Show More
10) Invisible to AI = Invisible to Customers: The New Discoverability Crisis
AI doesn't see you if your marketing content is brilliant but disconnected. And if AI doesn’t see you, neither do your customers. In this episode of the Spin Sucks podcast, Gini Dietrich unpacks the ...Show More