The Spin Sucks Podcast with Gini Dietrich Podcast
1) AI Comments Don’t Build Relationships
We’ve been told the growth strategy is simple: comment a lot, get noticed, build relationships, and win customers. But when busy professionals outsource those comments to AI, engagement turns into per...Show More
2) A PESO Model® Primer for Marketers and Communicators
The PESO Model® isn’t outdated—but many implementations are. In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into a marketing operating system designed for toda...Show More
3) Publicity Is Dead. PR Is Not.
Sir Martin Sorrell said, “PR is dead.” The PR industry responded. And the real issue isn’t whether he’s right—it’s why that line even sounds believable to leadership. In this episode, Gini Dietrich s...Show More
4) The PESO Model® in 2026: Evolved, Operational, and Built for the AI Era
The PESO Model® has evolved—and that evolution matters more than ever in 2026. As AI accelerates execution and marketing teams are asked to deliver more with fewer resources, the real challenge isn’t...Show More
5) The Visibility Engineering Metrics That Predict Demand
Most visibility programs fail because teams don’t know what to measure—or they measure too much, too late. In this final episode of the Visibility Engineering series, Gini Dietrich breaks down three ...Show More
6) How to Use Proof-First Social to Engineer Visibility
You’ve built your anchor hubs, clarified your experts, and added external proof. Now Gini Dietrich shows you how to put your credibility into circulation—not by posting more, but by boosting only what...Show More
7) Building Corroboration Loops to Power Your Visibility Engineering
Saying “we’re the leading provider” isn’t a strategy. Corroboration is. In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlet...Show More
8) AI Looks for Author Footprints First
Does your website read like a committee of ghosts wrote it? Logos, vague promises, stock photos—and no real humans your audience can actually trust? In this episode of the Spin Sucks Podcast, Gini Di...Show More
9) The Fastest Path to Engineering Your Brand’s Visibility
Most buying happens before a call—so if you’re not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help ...Show More
10) How to Make Your Brand the Obvious Answer with Visibility Engineering
Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, e...Show More