podcast cover

Build Your SaaS

Jon & Justin

37signals started an indie SaaS revolution when they launched Basecamp and Ruby on Rails. Since 2004, thousands of entrepreneurs, developers, designers, and product people have tried to capture some of that success by launching their own web apps. Bu...Show More
How to find the right customers for your software business

31:48 | Dec 19th, 2018

There are different tiers of customers: B2C, B2B, B2Enterprise. Which is right for you?
"Backlogs make you feel guilty." – Jason Fried

50:23 | Aug 6th

Should we delete our backlog? Also: it's our 1-year launchiversary!
Jon's big announcement

48:03 | Jul 2nd

Jon makes an overdue announcement about the future of Transistor.
What's a good conversion rate for a web app?

30:26 | Aug 14th, 2018

Also: should you ask for credit card upfront? How many signups have we had since launch?
SaaS pricing advice from Rob Walling and Patrick Campbell

48:11 | Jun 5th, 2018

We asked Patrick Campbell (Price Intelligently) and Rob Walling (Drip) to help us with our pricing tiers.
Should we make our revenue numbers public?

46:20 | May 15th, 2018

Jon and Justin debate the pros and cons of being a "transparent startup."
No sleep 'till Brooklyn (what we learned in New York)

50:03 | Jul 30th

Justin visits Spotify, Chartable, and many others. Jon found an office!
I want to work at Transistor.fm

43:23 | Jun 25th

Bootstrapping, starting a software company, getting traction, finding cofounders?
Meet me in Chicago

35:57 | Jul 10th, 2018

A change of plans. And, Jon and Justin go over their launch strategy for Transistor.
I see Spots

41:33 | Jul 3rd, 2018

After last week's cliffhanger ending, here's the follow-up. What's going to happen next with Transistor?
What does Nathan Barry think of podcast hosting pricing?

11:31 | May 29th, 2018

Justin shares a phone call he had with Nathan, the founder of ConvertKit.
How should we price our SaaS?

57:12 | May 22nd, 2018

Jon and Justin try to decide how much to charge for Transistor.
How we're Shaping Up

36:17 | Aug 13th

Lots of feedback on our last episode with Jason Fried
Once you launch, you're immediately behind

43:45 | Jul 23rd

We want to improve the app, but we're stuck fixing bugs!
Your backlog is making me thirsty

45:22 | Jul 16th

Jon had a bit of anxiety about a growing backlog of new features and ideas.
We took funding

46:56 | Jun 18th

How we're going to use investment to fuel Transistor's growth
How big of a market should you target?

49:12 | Jun 4th

Also: is it a good idea to build integrations into your software?
You can't put me in a box

36:05 | May 21st

Software engineer? Marketing? Product person?
Keeping the dream alive in Portland

37:19 | Apr 30th

We visit Oregon to answer some big questions about our business.
The "charge more" debate

58:55 | Apr 23rd

Ben Orenstein, Jordan Gal, Patrick Campbell, and I discuss SaaS pricing
Taylor Otwell: "PHP (and a cheap laptop) changed my life"

57:47 | Apr 16th

How Taylor earns a living from a free, open-source PHP framework called Laravel
Worst day ever

51:08 | Mar 26th

What happens when your app breaks on a Sunday
Pro athletes are mocking me on the internet

48:37 | Mar 19th

Also: have you signed up for your app with your own credit card?
Do startups need specialists or generalists?

45:50 | Mar 12th

Startup Kung-Fu, enterprise customers, status page, podcasting docs
Counting beans and getting hit by a bus

48:33 | Feb 19th

Justin is worried about bandwidth costs and Jon is worried about getting hit by a bus.
Is this the best time to start a podcasting startup?

51:18 | Feb 13th

The CEO of Chartable calls up Justin to talk about bootstrapping and podcasting
Getting real: sharing our founder struggles

43:15 | Feb 5th

It's a struggle when you're bootstrapping, but you're not yet full-time. Also: Spotify buying Gimlet for $200 million?
How to grow your audience

42:22 | Jan 29th

Want more paying subscribers? More Twitter followers? More podcast listeners?
Our predictions for 2019

58:25 | Jan 8th

Why we're not drinking booze this year, and some new year's predictions for tech, podcasting, and startups
Let's chat about the podcast industry

42:45 | Dec 13th, 2018

Justin is interviewed by Harry Duran on the Podcast Junkies show.
Why does Jon need a co-founder?

42:33 | Dec 5th, 2018

Jon is tired from all the Black Friday madness. Justin is drinking flavored light beer.
How did you split equity in Transistor?

20:29 | Nov 27th, 2018

Justin answers listener questions on founder equity splits and more!
Interesting ways you can use a podcast

45:34 | Nov 20th, 2018

Ideas on why you should podcast, and how you can use your podcast to reach your goals
Insulating our recording studio with dollar bills

40:22 | Nov 13th, 2018

Bootstrappers are extending their runway with a new type of funding.
There's a new funding option for bootstrapped founders

47:41 | Nov 6th, 2018

Jon and Justin consider a new early-stage fund called Earnest Capital
Your startup's expenses are too high

56:56 | Oct 30th, 2018

It's easy to get carried away with the "you gotta spend money to make money" meme.
You drew a prototype on that napkin from Portland

50:14 | Oct 2nd, 2018

Follow-up on "what's the best metric for a new web app?"
What's the most important metric for a web app?

46:23 | Sep 25th, 2018

When you're building a SaaS, you don't have the bandwidth to focus on everything. So what's the one thing you should focus on?
We have some explaining to do

45:11 | Sep 18th, 2018

Making software in public – how big is your market?
Your revenue forecast is wrong

45:46 | Aug 28th, 2018

Responses from Des Traynor, Jason Cohen, Natalie Nagele, on the Bootstrapper's Paradox.
The problem with podcasts

53:15 | Aug 21st, 2018

To make our customers successful we have to help them create entertaining audio. Is that even possible?
Launch week hangover

27:51 | Aug 7th, 2018

Still overwhelmed from their launch week hustle, Jon and Justin recorded a phone call to talk about their experience.
The opposite of bored money

09:21 | Jul 24th, 2018

We're 7 days away from the launch of Transistor. Justin is reflecting on bootstrapping.
Startup advice from Justin Kan, Stephanie Hulburt, and Naval

29:49 | Jul 17th, 2018

Which is better: B2C or B2B? When should you walk away from a sale? How do you make difficult decisions?
Our Voltron needs fuel

31:36 | Jun 26th, 2018

Is the honeymoon over? Jon and Justin talk about what's not working with their new startup.
Teaser: I don't want to get crushed by the VC monster

01:07 | Jun 19th, 2018

Next week: Justin and Jon have a hard conversation about startup funding.
Bonus: building a SaaS on the side is hard!

32:07 | Jun 12th, 2018

Ben Orenstein, Derrick Reimer, and Justin Jackson discuss anxiety, increasing app usage, and tricks for building anticipation.
How to validate your product idea

37:44 | May 8th, 2018

Don't waste time and money building something people don't want!
Live from Las Vegas

49:15 | May 2nd, 2018

Justin shares with Jon what he's learning at MicroConf, a conference for self-funded startups.
Startup money

48:31 | Apr 17th, 2018

Money: how to get it (and how we spend it).
We need to talk

37:17 | Apr 10th, 2018

How to communicate (and make decisions) with your co-founder.
Six screens and a power glove

56:30 | Mar 27th, 2018

Why we’re using Ruby on Rails in 2018, and Justin's hilarious live chat experience.
What are you scared of?

44:34 | Mar 20th, 2018

When you're running a web app, there are worries that keep you up at night.
I want Castle Grayskull

33:45 | Mar 13th, 2018

Jon and Justin answer the question: how is Transistor.fm going to compete in the crowded podcasting market?
How to find a cofounder (our story)

37:18 | Mar 6th, 2018

When building a SaaS, going alone is a tough road. But finding someone to work with can be intimidating as well. Jon and Justin talk about how they found each other, the steps they took to safeguard each other in business, and making sure they're in ...Show More
What does it take to build a SaaS in 2018?

05:44 | Feb 17th, 2018

In 2004, 37signals started an indie SaaS revolution when they launched Basecamp and Ruby on Rails. But can you still succeed with something new?