Brand & Business
Brand & Business Podcast
1) The Merger: From Two To One
FIS (Finishes and Interiors Sector) CEO, David Frise, discusses how having a shared vision unified the merged organisation.
2) The New Brand: Taking Businesses from Baffling to Booming
Equity Impact Partners CEO, Keith Holdt, discusses the role of brand in changing businesses and the value of creating his own new brand
3) The Rebrand: From Sceptic to Superfan
McBains CEO, Michael Thirkettle, discusses how they've used their brand to change their business.