MarTech Podcast // Marketing + Technology = Business Growth Podcast
1) Most radical organizational structure change that improved alignment
Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow witho...Show More
2) Best tip for a new CMO working with a skeptical marketing-resistant sales leader
Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while mainta...Show More
3) The number one thing marketers do that drives sales teams absolutely crazy
Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sa...Show More
4) Why Marketing wants Sales to love them (and why they’re just not into us).
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three crit...Show More
5) The biggest budget-burning marketing trend right now
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underp...Show More
6) Which marketing role will be extinct in five years?
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He...Show More
7) Which marketing channels to cut when budget gets slashed?
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers bl...Show More
8) The biggest mistake enterprise companies make when trying to implement AI
Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build orga...Show More
9) How can Marketing lead AI transformation
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scal...Show More
10) Top AI Thought Leaders Marketing Should Know
AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key t...Show More