MarTech Podcast // Marketing + Technology = Business Growth Podcast
1) The future is platforms like Meta being able to manage targeting, creative, and optimization
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven camp...Show More
2) One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts be...Show More
3) How Meta’s recent AI hiring focus is that impacting the rest of the company
Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affec...Show More
4) First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and the...Show More
5) How will features like Google's AI Mode impact how people market?
AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertisin...Show More
6) Meta's CMO's playbook for digital marketers
Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers no...Show More
7) How an AI integration can actually drive customers away
AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers immediately reject automated experiences that lack...Show More
8) The first sign that your AI implementation is about to fail
AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in integrating machine learning models for Fortune...Show More
9) The trend that most marketing leaders are missing
Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers reject purely automated experiences and demand hum...Show More
10) The biggest data visualization mistake
AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why Fortune 500 brands need strategic hu...Show More