Fractal Startup Marketing - with Gerard Doyle Podcast
1) Should You Fear Business Copycats?
Every startup founder seems to share one fear: that someone will steal their business idea. In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants t...Show More
2) Is a Better Product Really All You Need?
Good products fail all the time – when they’re not marketed properly. In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You ...Show More
3) Could Your Small Business be Overlooking Its Biggest Advantage?
There’s one thing that so many startups miss when first getting started: being small can be a big advantage. In this podcast, Gerard discusses how acting like a big company can often cause customers t...Show More
4) Is Marketing About Tricking Customers, or Understanding People?
What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972? In this podcast, Gerard discusses how market...Show More
5) Can Letting Customers Leave be Good for Business?
Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was? In this episode, Gerard explores why making it easy for customer...Show More
6) Want to Build Real Trust With Your Customers?
What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life? In this episode, Gerard discusses how the best marketing...Show More
7) What Sets a Startup Apart: Low Pricing, or Real Value?
Is having the lowest price really the selling point you want? In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price...Show More
8) How Can Your Writing Stand Out in the Age of AI?
What do we do when an AI can just write all our content for us? In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how...Show More
9) Do Venture Capitalists Not Care About Marketing?
Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies? In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, ...Show More
10) Why Do We Give In To Platform Hype?
Are the fundamental principles of marketing still relevant when there’s a new platform every week? Find out in the first Fractal Podcast episode of 2023. Start-up business owners, don't get caught up ...Show More